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Shopify sales: Do you feel as though your Shopify store is underperforming? Are you driving traffic to your store, but can’t turn this into conversions? The struggle to increase Shopify sales is something that many new Shopify users face, particularly in e-commerce today when your store is up against more competition than ever before. Luckily, there are some easy actions you can take that will help boost your Shopify sales and have your store performing better in no time at all.
Shopify sales is a term used to describe all of the sales activities that originate directly or indirectly from a Shopify store. Many e-commerce vendors are constantly trying to increase their Shopify sales, as it ties in directly to the revenue their store produces.
Tracking your sales data and viewing your Shopify sales reports is incredibly important, especially for new stores. It will show you sales trends over time, and help you determine which products are doing well and which need some work. You can see how store visits compare to conversions, where your customers spend their time, and whether your advertising campaigns are effective. Basically, your Shopify sales data is crucial to your success in e-commerce.
Getting your first Shopify store up and running is an exciting experience, but it also takes a lot of time and effort. There’s nothing worse than pouring your heart into your first e-commerce store, only to find that your products aren’t really selling. That’s why it’s so important to do your research before you get started to ensure your store is set up the best it can be to increase your Shopify sales.
There are lots of factors you should consider when building a high-converting Shopify store. Your store needs to look amazing, inspire customers, and give them a great shopping experience. We’ll explore how to do this, as well as the importance of building a Shopify sales funnel, in more detail below.
If you’re looking to boost your conversions and Shopify sales, follow the five steps below to turn your store into one of the top-converting e-commerce stores in your industry.
Yes, adding individual products to your store is time-consuming, but it’s also so important that you do it properly. While customers in a regular store can physically handle products, read all the product info, and talk to a sales assistant who can answer those questions, your two-dimensional e-commerce store can’t offer all that. Make sure the products in your store are configured with all the right options (including size and color options, etc.), and that you have product images and descriptions that are detailed enough to tell customers everything they need to know.
Creating a shopping flow is a really important step when it comes to converting store traffic to sales. You need to make sure your store is laid out in a way that makes it easy for customers to find what they’re looking for. Use product collections to organize your products into logical categories. Consider adding a search feature if you have a large product catalog that might be hard for your customers to navigate. As you can see above, Hem does a great job organizing their products into collections that then feature drop-down sub-collections with images. It’s organized, neat, and extremely effective.
E-commerce is growing at an incredibly rapid rate – online sales have almost doubled in the last two years alone, with e-commerce predicted to make up 20% of all sales by the end of 2021. If you want your store to stand out in a crowded industry, you need to make sure you give your customers a shopping experience they will never forget. Use big, bold images, make the most of slideshows and videos on your homepage, and find a Shopify theme that really complements your style and suits your brand’s voice. Selling your story to your customers is almost as important as selling your products – make it easy for them to feel connected to your brand by having an “About Us” page and other info that highlights your process and products. Also, consider customizing your products where possible.
Bundling your products is a proven upselling technique that can help increase your AOV and generate more revenue. What’s more, offering these types of deals is also a great way to attract new customers to your store. PickyStory provides a variety of automated bundle deals, including combo products, bundles, kits, and looks. Each of these deals has unique features and brings different benefits to your store. Let’s take a look at PickyStory’s four types of deals in action:
Combo products are PickyStory’s newest feature. Unlike other bundle deals, which are add-ons made up of separate products that can be purchased individually, combo products are products that are aggregated into one single product pack. Each combo product is treated as a unique, separate product in your store, with its own product page. PickyStory allows you to create combo bundles automatically – it only takes one click, and they are designed to match your existing product pages and blend seamlessly into your store.
Product bundles allow you to create mix and match selections of products to promote upselling and increase your AOV. Bundles are displayed on product pages, and show related/complementary items that can be added to the initial product a customer is viewing. With PickyStory, you can either create manual bundles by linking related products in your store, or take advantage of PickyStory’s unique automated bundling feature. This uses an Amazon-like algorithm to create product bundles that have the best chance of being clicked on, based on your existing sales data.
Product kits make upselling easy. This feature allows you to offer pre-defined packs of products, available with tiered pricing. PickyStory can auto-insert these deals into your product pages, and you can create unlimited kits and tiers. You can also offer discounts with your tiered pricing options to encourage your customers to spend more to receive a discount. Product kits are simple to add to your store and work for any industry.
Rather than selling your customers a single product, why not focus on selling them a complete look? Inspire your shoppers to complete the look with PickyStory’s shoppable galleries. Galleries can be created as separate pages in your store using beautiful images that help your buyers find a style they love. Once they do, each item in the look can be customized and added to their cart all at once.
Building a Shopify sales funnel is a really important step in the planning process of creating your store. To create a Shopify sales funnel, first consider where you want to end up: how many sales do you want to make? Once you have a number in mind (let’s say, 20 sales), you can use this number to work backward and eventually figure out how much traffic you need to drive to your store.
If your store has a sales conversion rate of 5%, you will need 400 “add-to-carts” to achieve your goal of 20 sales. Next, calculate how many store visits you need to achieve 400 “add-to-carts”. Assuming that 10% of your store visits result in add-to-carts, you need 4,000 store visits to result in 400 add-to-carts and (eventually) 20 sales. Finally, consider your ad impressions. If 10% of your total ad impressions result in store visits, your Shopify sales funnel calculates that 40,000 people need to see your ad to eventually result in 20 sales.
The numbers in the Shopify sales funnel example above need to be adjusted for your store. You can analyze your store’s existing data to find these, or look for industry benchmarks online that will give you an idea of the sort of ballpark figures you should use for your Shopify sales funnel. You can even guess – once your store is live, you can adjust the numbers based on the actual conversion rates you are seeing.
There are many factors you need to consider when it comes to building a store designed around Shopify sales. Organizing your products and creating a great shopping flow is really important in giving your customers a memorable, positive shopping experience that will convert to a sale. A Shopify sales funnel is an essential part of the design process and can give you an idea of how many ad impressions you need to result in a given number of Shopify sales. Upselling techniques like bundling products is also a great way to increase your Shopify sales. PickyStory is an upselling app that can help you generate more revenue from every store visit through a range of deals, including bundles, kits, looks, and combo products.
Add PickyStory to your store and see the difference immediately.
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