Yes, adding individual products to your store is time-consuming, but it’s also so important that you do it properly. While customers in a regular store can physically handle products, read all the product info, and talk to a sales assistant who can answer those questions, your two-dimensional e-commerce store can’t offer all that. Make sure the products in your store are configured with all the right options (including size and color options, etc.), and that you have product images and descriptions that are detailed enough to tell customers everything they need to know.

If your store has a sales conversion rate of 5%, you will need 400 “add-to-carts” to achieve your goal of 20 sales. Next, calculate how many store visits you need to achieve 400 “add-to-carts”. Assuming that 10% of your store visits result in add-to-carts, you need 4,000 store visits to result in 400 add-to-carts and (eventually) 20 sales. Finally, consider your ad impressions. If 10% of your total ad impressions result in store visits, your Shopify sales funnel calculates that 40,000 people need to see your ad to eventually result in 20 sales.