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Best 13 Shopify Apps to Increase Your Conversion Rate [2023]

5 minutes

Increase conversion rate: one of the most important focuses for any Shopify merchant. Based on the Marketing Terms, Conversion Rate refers to the percentage of visitors landing on your website that completed a desired action

For example, if your online store has 400 visits per month that makes 40 transactions, the conversion rate will be 40 divided by 400 or 10%.

Though conversion rates are most commonly discussed in e-commerce, it is a topic that matters to anyone who cares about marketing for the online business. Tracking desktop and mobile conversion rates helps you to assess the efficiency of your web pages and identify areas for improvement.

A higher figure represents a more productive marketing strategy and web design, or in other words, it means people can easily buy what you’re selling. By maintaining a high conversion rate, you will have a huge opportunity to drive your sales. If you are running a business on Shopify, you must be concerned about this kind of metric.

How Can You Increase the Conversion Rate of Your Shopify Store?

There are a lot of proven ways to increase this measured figure, such as improving the SEO score of a website or displaying your product conveniently. However, as Shopify provides hundreds of applications for your online shop to get a better conversion rate, you might be absolutely frustrated to find the suitable applications that operate seamlessly as advertised while trying to avoid wasting resources on inappropriate apps.

For example, typing “SEO” and not less than 400 applications will appear in the search results. Trying out these applications to find the best match with your business might be an endless puzzle. As the owner, you will take the risk to experience numerous inappropriate apps that lead to waste a ton of time, money, and effort.

Understanding this hardship, we have a few suggestions below. Let’s get to grips with this by reading this blog, in order to figure out the best Shopify applications that boost the conversion rate of your online store to the next level (and most of them have free plans!).

The 13 Best Shopify Apps to Increase Conversion Rate:

app Name	PRICe	Free trial	number of reviews	rating	support
PickyStory	Free plan available	7 days	303	4.9	Email, live chat, video call
BeProfit	$25/month	7 days	259	4.9	Email
Blum	$290	Free plan available	720	4.9	Email
Free Shipping Bar	Free	N/A	10886	4.9	Email
Chatra	$21/month	Free plan available	634	4.8	Email
Dynamic Product Options	$9.99/month	15 days	264	5.0	Email
Loox	$9.99/month	14 days	9149	4.9	Email
PageFly	$29/month	Free plan available	6651	4.9	Email, live chat
Quick View	Free plan available	14 days	1154	4.8	Email
SmartrMail	Free plan available	15 days	475	4.9	Email
UpPromote	Free plan available	14 days	1711	4.9	Email, chat
Yotpo	$29/month	Free plan available	2355	4.7	Email

#1: Bundle Upsell by PickyStory

PickyStory enables Shopify merchants to increase conversion rate through multiple upsell scenarios. The app combines product bundles, kits, and shop the look to make it easier and more efficient to sell bundled products to customers with a single click. The app supports automated bundles which are similar to Amazon’s Frequently Bought Together feature, manual bundles, tiered kits, and shop the look packs.

By encouraging customers to pick bundled products, the PickyStory app helps Shopify merchants to dramatically increase the overall conversion rate by driving more conversions. Merchants can create bundles offerings with just a few clicks, attach unlimited discounts, and add them to product pages, cart, homepage, or any other page in their Shopify store.

The app is designed to work with any Shopify theme. No coding skills needed.

Top features:

Offer frequently bought together deals on product pages or on any page in your store
Present recommended products on based your customers shopping activity
Create fixed-price or percentage bundle discounts you can easily customize
Amazon-like algorithm to automate smart bundle creation
Bundles and Shop the Look in one app with unlimited discounts
Let customers build their own bundles according to your preferences

Free to install; revenue-based pricing

Grow your sales with high-performing deals.

#2: BeProfit Profit Calc & Reports by Become

One of the most complicated challenges Shopify sellers face is tracking business profits accurately. Luckily, the BeProfit profit calculator app for Shopify provides an all-in-one analytics dashboard to help you keep track of all your expenses in one place and discover your true profits at a glance.

Tired of spreadsheets? The app presents your data in intuitive charts and graphs and lets you create custom reports or use predefined report templates so you stay on top of your business finance, as easily as it gets.

Staying on top of your numbers is a huge step toward ecommerce success. BeProfit gives you an intuitive tool to calculate profits and expenses, but it doesn’t end there. The app gives you insights to actually optimize your profit, by identifying your best sellers, most profitable items, and more; a one-time integration with your ad platforms gives you valuable insights to help you optimize your ad spend and ROAS.

BeProfit was recently chosen by Shopify as their Staff Pick of July 2021; it provides excellent customer support and has an average ranking of 4.9 on the Shopify app store.

Top features:

Know your true business profits
Track all your expenses in one dashboard
Replace spreadsheets with intuitive visuals
Connect your ad platforms to optimize ad spend
Create, schedule and export reports
Calculate your Customer Lifetime Value
Enjoy excellent customer support

Pricing starts at $25/month. 14-day free trial. Free plan available.

#3: BSS Product Labels & Badges

BSS Product Labels & Badges app help Shopify merchants motivate customers to purchase more with catchy labels and badges.

You can upload your images or use our pre-designed library with various categories: sales, BFCM, discounts, Christmas, New Year, and more. Our app also provides different display conditions for your sales campaigns: discount/price ranges, publish date/time, stock status, country, and label/badge visibility period. Merchants can also customize the position, size, and other display settings.

Top features:

Explore labels library: pre-designed sales, BFCM, Christmas images, and more
Various display conditions: show label by stock status, discount range, and more
Display on specific pages: product page, collection page, search page, and more
Custom text label/badge/banner: dynamic text, font size, font style, font color
Label per variant: display labels on selected variants on the product page

Free plan available, $5 – 20/month.

#4: SM: Email Marketing & Pop Ups by SmartrMail

Email marketing is one of the most important channels for Shopify merchants not only to boost sales, but also to keep existing customers engaged. Unlike other marketing channels such as social media or paid ads, email is an owned channel. That means that you are able to reach your subscribers directly without having your reach affected by a company’s algorithm. When it comes to Shopify email marketing, SmartrMail is one of the best options available especially for those just starting out.

SmartrMail comes with plenty of customizable email templates that automatically match the design of your Shopify store. So you’ll be able to start sending on-brand emails straight away. It also comes with pre-made automations ready for you to turn on that enable you to send all the best practice automations like welcome emails, abandoned carts, etc. incredibly easily.

Top features:

Free plan available, $19 – 99.99/month.

#5: Affiliate Marketing by Secomapp

Have you ever heard about affiliate marketing? This kind of marketing is considered in the form of word-of-mouth method that allows businesses to boost transaction rates exponentially. Let’s dig into the basis of how this technique can improve the conversion rates in a wise, cost-effective way: it brings the goods or services to its targeted customers through a platform that they trust.

In other words, when your affiliate positively posts about your brand on their personal channel, their followers will approach these contents. They tend to believe in your product through good reviews of this affiliate. After that, they will visit your website, where they can shop, sign up for a mailing list, or take some other desirable actions, which improve your conversion rates.

All you need to do is creating an effective campaign on Shopify to build, manage, and track the performance of the affiliate. All these tasks are easy to handle if you install the Affiliate app by Secomapp. They are providing these features:

Top features:

Create multiple commission offers
Build an affiliate network easily: Marketplace, Converting customer, Multi-level marketing
Communicate and pay commission to affiliates
Track affiliate performance with link, Coupon, Postback URL, Product SKU
Analyze affiliate performance with clicks, sales, and orders in the form of graphs
Control referral order

Free plan available, $0 – 99.99/month.

#6: Quick View by Secomapp

Quick View app by Secomapp provides your shoppers quick access to the product preview in one click without reloading the entire site. Not only can the app minimize checkout time, but it can also bring comfortability to shoppers. Your users would be able to view product details quickly without leaving the catalog navigation. This makes searching products easier and faster, which helps to develop conversion rates instantly. Worth trying!

Top features:

Instant Product Details preview from any Collection page
Fancybox based pop-up
Add products to the cart and update the shopping cart via Ajax
Fully customizable pop-up and Quick View button design
One-Click To Checkout
Create Promotional Bar (Boost conversion rate)
Add Guarantee Label (Improve conversion rate)

Free plan available, $3.99-9.99/month.

#7: SEO Booster by Secomapp

While SEO’s role in the e-commerce store has been widely embraced, it is noted that a large number of store owners are still very reluctant to adopt this approach. We highly recommend ours merchant in Shopify install the SEO Booster app by Secomapp. This No.1 SEO Shopify app with more than 21,000 stores will help you overcome this challenge.

This software lets you refine a lot of SEO elements, including the loading time of your site. Loading time is a heavy contributor to page and site abandonment. When a site takes too long to load, people are very likely to abandon it, as a result, the conversion rate will be reduced. SEO Booster by Secomapp will help you optimize the page speed, so the online experience will be enhanced and improve the conversion rate metric. It also integrates with Google Analytics/Google Search Console.

Top features:

Free plan available, $18.99/month for Growth plan.

#8: PageFly Landing Page Builder

PageFly is probably one of the leading candidates to be the best Shopify landing page builder to help you create landing pages, product profiles, blogs, and FAQs. With an easy drag-and-drop page creator, you can create awesome pages for your Shopify items, providing a better shopping experience for your customers. It encourages online users to spend more time on your site to explore extra information, so the conversion rate will be raised.

In conclusion, a sales landing page can be a core aspect of any online company as it allows merchants to raise the user involvement in the online store. To help the business owner achieve a high conversion rate, Pagefly offers some outstanding page customization features.

Top features:

Create all styles of pages
Design layout for smartphones, Ipads, and laptops
Enable one-click lazy loading to increase loading speed
Link the form to Mailchimp to get more leads
Quality monitor page with built-in analytics
Apply FOMO marketing with a countdown timer
Increase brand value

Free plan available, $19-99/month.

#9: Yotpo Loyalty & Rewards

According to studies by the Bain & Company: Global Management Consulting Firm, marketing to existing clients will help you generate more 67% sales than marketing to the new ones. Rewards loyalty program is a well-established strategy to attract returning clients at a reasonably low cost: you make your shoppers to engage with your shop and come back regularly for more money. As a result, the time that customers interact with your website will increase, the conversion rate will go up correspondingly.

We suggest the Yotpo Loyalty and Rewards app to help you implement the tactic to build the customers’ loyalty in several engageable ways: build a shop account, connect with you on social media, make more transactions, recommend friends, review items, etc.

Top features:

Refer friends to your shop
Spend more money on your company (spend $X, get $Y)
Enable more transactions for your company (buy X, get $Y)
Read reviews of goods
Create a store account
Interact with merchant on social media
Read or watch relevant content

Free plan available, $29-249/month.

#10: Free Shipping Bar

When making a purchase online, shoppers want to know what it costs to ship their order. In fact, hidden shipping costs are one of the largest contributors to cart abandonment in the e-commerce world. When customers think they are paying one price, then see another at checkout, they often don’t convert.

By installing a free shipping bar on your site, buyers can see the shipping information to help ease them into buying. This helps to both increase your average order value as well as your conversions, keeping revenue in your pocket and your customers happy all at once.

Top features:

#11: Chatra Live Chat

For some customers, not understanding a basic product question, such as how your sizing works, can make them too hesitant to purchase from your store. Live chat is a great way to increase your conversions by connecting personally with your customers in real time. Sometimes, a human connection is all the encouragement they need!

Chatra is a live chat app that can also help to reduce cart abandonment by reaching out to your customers at the right time and keeping them engaged.

Top features:

#12: Dynamic Product Options

Now more than ever, customers expect personalization. A highly customized Shopify store requires a solid pricing calculator. Dynamic Product Options by ITORIS does that and then some. Dynamic Product Options helps Shopify stores manage their customization options.

In particular, this Shopify app handles all custom options like color and image swaps, specific quantities, and individual product features. Plus, this app allows you to calculate pricing based on unique options, price tiers, one-time fees, and even absolute pricing.

Top features:

#13: Loox

Another reason why customers may not go through with a purchase is because there’s a lack of social proof, or they don’t trust your products. User generated content (UGC) like product reviews is really powerful when it comes to convincing your customers to convert.

Thus far, Loox is closing in on 100,000 users. Loox has become so popular because it allows satisfied customers to post pictures along with their reviews. This amazing feature helps put a face to the review. As a result, Loox makes customer reviews as authentic as they can be.

Top features:

Our Last Word on How to Increase Conversion Rate!

It is absolutely difficult to research all the variety of apps to increase conversion rate in the Shopify app store. Merchants just do not have the patience neither the time to test the different solutions among a thousand choices. That’s why we have written this guide to help you make a better decision.

We suggest to test the 12 best Shopify apps we picked above to see how they work for you in store, as we understand that different stores will use them differently. Anyway, set your goals to increase conversion rate and don’t forget to measure results.

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

Published on September 23, 2020
Topics: Shopify Trends

[New feature] Spend X Get Y – now with tiered rewards! ⭐️

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Best 13 Shopify Apps to Increase Your Conversion Rate [2023]

How Can You Increase the Conversion Rate of Your Shopify Store?

The 13 Best Shopify Apps to Increase Conversion Rate:

#1: Bundle Upsell by PickyStory

Grow your sales with high-performing deals.

#2: BeProfit Profit Calc & Reports by Become

#3: BSS Product Labels & Badges

#4: SM: Email Marketing & Pop Ups by SmartrMail

#5: Affiliate Marketing by Secomapp

#6: Quick View by Secomapp

#7: SEO Booster by Secomapp

#8: PageFly Landing Page Builder

#9: Yotpo Loyalty & Rewards

#10: Free Shipping Bar

#11: Chatra Live Chat

#12: Dynamic Product Options

#13: Loox

Our Last Word on How to Increase Conversion Rate!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

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PickyStory is the complete e-commerce upsell platform. PickyStory enables e-commerce brands to make personalized offers by helping customers to discover more products.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product