Should You Automate Shop the Look in Your Shopify Store?

With everything else this trend has brought along, it also brought a lot of hassle, complexity, and scrimmage too. To keep up with this bandwagon of marketing, online brands had to hire developers to create custom lookbooks, which comes with its own hitches. First up, is the lack of required skills needed to develop a thoroughly customized and tailored lookbook Secondly, producing a fashion lookbook calls for weekly updates of the looks and necessitate frequent upgradation of the lookbook features, and prodding with technicalities is never too easy.

From designing a resilient lookbook to organizing the complete content, the developers have to manage everything manually requiring them to dedicate hours. However, the question is, is it worth it to hire a developer? Even if you can have a comprehensive and customized lookbook, they aren’t shoppable. The shoppers cannot click directly on the looks to have them straight into their shopping carts (losing upsell opportunities). Moreover, hiring a developer might burn your pocket. Instead, consider a complete shop the look app where managing and customizing looks can be done easily in comparison to hiring the fuss of a developer.