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Should You Automate Shop the Look in Your Shopify Store?

Online shopping is transforming – perhaps quicker than at any time before, the world has witnessed. The way social shoppers today, view and choose the products have completely changed as they search for a combination of several items instead of a single product to sport a unique look. This trend has all the e-commerce retailers to join heads and think about assembling a complete look for their customers where they can have all the items in their cart with a single click.

Snags of Hiring a Digital Developer

With everything else this trend has brought along, it also brought a lot of hassle, complexity, and scrimmage too. To keep up with this bandwagon of marketing, online brands had to hire developers to create custom lookbooks, which comes with its own hitches. First up, is the lack of required skills needed to develop a thoroughly customized and tailored lookbook Secondly, producing a fashion lookbook calls for weekly updates of the looks and necessitate frequent upgradation of the lookbook features, and prodding with technicalities is never too easy.

From designing a resilient lookbook to organizing the complete content, the developers have to manage everything manually requiring them to dedicate hours. However, the question is, is it worth it to hire a developer? Even if you can have a comprehensive and customized lookbook, they aren’t shoppable. The shoppers cannot click directly on the looks to have them straight into their shopping carts (losing upsell opportunities). Moreover, hiring a developer might burn your pocket. Instead, consider a complete shop the look app where managing and customizing looks can be done easily in comparison to hiring the fuss of a developer.

The Savior for Online Shopping Brands

When it comes to shopping online, your shoppers expect an innovative and exclusive experience. PickyStory sets out to give your shoppers an exceptional and advanced indulgence in online shopping. It is designed to create effective and stunning ‘shop the look’ experiences without any coding. Let’s take a look at PickyStory’s features:

1. Shoppable Gallery

Before adding all the looks to the gallery, the merchants can upload and link all their products to the app, which is synced with their Shopify store. The gallery section displays all looks you have chosen, and every time a customer clicks on a look, a pop-up will appear with the look and all its linked products.

Hint: it is recommended to create a dedicated ‘shop the look’ page in your store to showcase all your looks in one place.

Source: gatorwaders.com

1. Buy The Look Section

The automatic buy the look section can be added to every product page that is linked to a look. This section on the page will have pictures of all the looks and all the products linked to it. Your shopper can add the look’s complementary products straight from the page.

Other than the aforementioned features, PickyStory app entails other perks too such as you can customize or tailor the app and give it the feel and essence of your brand, managing all the looks effortlessly, add new looks as the fashion changes and link new products as you increase your product line.

Source: judithandcharles.com

3. Shop The Look Button

Automatically and seamlessly add shop the look button to every product page that is linked to a look. With this button, your customers will smoothly explore the complete look and add complementary products to their cart. 

Tip: adding more actionable buttons like ‘shop the look’ results in higher conversion rates.

Source: judithandcharles.com

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