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Best 10 Free Shopify Themes for Merchants on a Budget [2023]

Best free Shopify themes: Since 2014, global e-commerce has risen from $1.3 trillion to $3.5 trillion, and is predicted to reach a staggering $5 trillion in 2021. Not only does this represent a 400% increase in seven years, but it also means that your store has more competition than ever before. So how do you make sure your Shopify store doesn’t get lost in the crowd?

One of the best ways to stay ahead of the pack is to make your store as visually appealing as possible to attract new customers and ensure they spend time browsing your offerings. 

This is now easier than ever before thanks to all of the amazing free Shopify themes available today. If you’re wondering how to get free Shopify themes or looking for the best free Shopify themes download, never fear – we’ve put together a list of the top 10 free Shopify themes to boost your store’s revenue, functionality, and aesthetics.

What Should You Look For in a Free Shopify Theme?

Typically, free Shopify themes don’t come with all the bells and whistles that paid themes offer. Therefore, you need to carefully consider which features are most important to you, and find a free theme that at least gives you the basics. Some of the features you might want to prioritize are:

Where to Find the Best Free Shopify Themes?

All themes supported (and vetted) by Shopify are available on the Shopify theme store. This is the best place to find Shopify themes in general, and pretty much the only place to find free Shopify themes. 

You can search themes suitable for different industries, then use the “free” filter on the left hand side to filter out the paid themes, leaving you to explore the freebies. If you don’t have time for that, simply check out our suggestions below! 

Best 10 Free Shopify Themes

Theme Name

PRICe

Total ratings

Satisfaction rating

Support

Boundless

Free

30

43%

Email

Brooklyn

Free

87

68%

Email

Debut

Free

90

50%

Email

Express

Free

24

33%

Email

Minimal

Free

98

83%

Email

Narrative

Free

53

55%

Email

Simple

Free

29

86%

Email

Studio

Free

3

67%

Email

Supply

Free

57

60%

Email

Venture

Free

68

47%

Email

#1 Brooklyn

Brooklyn is one of the best free Shopify themes for apparel stores. This theme features two styles to choose from (classic and playful) and places a strong focus on your brand’s imagery. Brooklyn has some great features – for example, the layout of the product grid is dynamic and will automatically change depending on how many products are displayed.

free shopify themes
Source: themes.shopify.com/themes/brooklyn/styles/classic

Brooklyn is one of the best free Shopify themes if you:

Top features:

Grow your sales with high-performing deals.

#2 Narrative

Narrative is designed for stores with small catalogs and is one of the best Shopify themes for one product. This theme allows you to really focus on the finer points of your wares – you can use customizable image blocks, quote slides, and additional features to bring your customers closer to your products.

free shopify themes
Source: themes.shopify.com/themes/narrative/styles/earthy

Narrative is one of the best free Shopify themes if you:

Top features:

#3 Boundless

This minimalist theme comes in two styles (black and white or vibrant) and puts a strong emphasis on making your photography shine. With all kinds of cool features like slideshows with fading effects on your home page, your customers are bound to want to see more.

free shopify themes
Source: themes.shopify.com/themes/boundless/styles/black-white

Boundless is one of the best free Shopify themes if you:

Top features:

#4 Simple

As the name suggests, simple is another minimalist theme that will help your products shine. Simple comes in three styles – light, beauty, and toy. This is one of the best Shopify converting free Shopify themes as it allows you to showcase recommended product pages, giving your customers even more chances to make a purchase.

Source: themes.shopify.com/themes/simple/styles/light

Simple is one of the best free Shopify themes if you:

Top features:

#5 Express

Express is another simple theme that is perfect if you’re new to Shopify and are looking to launch your store ASAP. This is one of the best free Shopify themes for mobile – it’s designed specifically for smaller devices and mobile commerce and requires limited content and photography.

Source: themes.shopify.com/themes/express/styles/bistro

Express is one of the best free Shopify themes if you:

Top features:

#6 Supply

Supply is a theme designed for stores with a large inventory. This makes it one of the best free Shopify themes for jewelry stores, fashion stores, or any other time you’re trying to make a large number of items easily navigable. Supply comes in two styles – blue and light, allowing some customizability for your brand.

Source: themes.shopify.com/themes/supply/styles/blue

Supply is one of the best free Shopify themes if you:

Top features:

#7 Minimal

Minimal is a clean, simple theme that doesn’t distract from the real star – your products. This is a highly versatile free Shopify theme – suitable for single products, large inventories, and everything in between. It is one of the best converting free Shopify themes and comes in three styles – vintage, fashion, and modern, and has some great features that will keep your customers engaged.

free shopify themes
Source: themes.shopify.com/themes/minimal/styles/vintage

Minimal is one of the best free Shopify themes if you:

Top features:

#8 Venture

Do you have a large inventory with multiple product types and catalogs? Venture may just be the free Shopify theme you’ve been looking for. Built for action, Venture comes in three styles – Snowboards, Outdoors, and Boxing. With product filtering and multi-column menus, this theme makes it easy for your customers to find exactly what they’re looking for.

free shopify themes
Source: themes.shopify.com/themes/venture/styles/snowboards

Venture is one of the best free Shopify themes if you:

Top features:

#9 Debut

Debut is one of the best free Shopify themes for one product or small inventories. Available in two beautiful styles (Default and Light), Debut is a simple theme that allows your products and brand to do the talking. This theme comes with countless helpful features like pickup availability, customer testimonials, predictive searches, and more.

Source: themes.shopify.com/themes/debut/styles/default

Debut is one of the best free Shopify themes if you:

Top features:

#10 Studio

Studio is a stylish theme that, as the name may suggest, is ideal for merchants in the art and entertainment space. This theme is suitable for both small and large product catalogs (and everything in between). If you’re looking for a basic, colorful theme with some nice customization options, check out Studio.

top free shopify themes
Source: themes.shopify.com/themes/studio/styles/default

Studio is one of the best free Shopify themes if you:

Top features:

Generate More Revenue with Free Shopify Themes by Upselling with PickyStory

Finding a great free Shopify theme that captures your brand’s essence is exciting, but it won’t bring you success alone. Now that you know how to get free Shopify themes, you’ll need to add some apps to boost conversions and generate extra revenue. One of the best apps to add is PickyStory – the all-in-one upselling app.

PickyStory helps you to generate more revenue from each store visit by making it easy to create product bundlesproduct kits, and Shop the Look options, encouraging your customers to add extra items to their cart before checking out. You can offer automated bundles and even give your customers discounts when they opt for a product bundle or product kit.

Boost your store’s success by adding PickyStory to your new free Shopify theme today!

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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