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Best 13 Shopify Themes For Conversion Rates (2023)

Best Shopify theme for conversion: Paying attention to your conversion rates is an essential part of running a successful e-commerce store. If your Shopify store is getting lots of visits but you are not making the number of sales you would like, you may want to investigate methods of improving your conversion rates. There are several ways to do this – revisit your marketing strategies, assess your brand’s image, and consider switching to one of the best converting Shopify themes available.

If you think your store could benefit from a converting Shopify theme (and honestly, which store couldn’t?), take a look at the options below. We’ve compiled a list of the highest converting Shopify themes to help you reach your revenue targets.

What Makes a High-Converting Shopify Theme?

Your theme can have a big impact on your conversions. It’s important to carefully consider every element of your theme and how it could be impacting conversions. Where possible, you should also perform A/B testing to see which versions (different colors, CTA text, etc) performs better for your particular audience. In general, here are some of the elements of your theme that can affect your conversion rate: 

Where Can You Find the Best Shopify Themes For Conversion Rates?

All of the themes that Shopify supports are available on the Shopify theme store. While other themes are also available from third-party sites, it’s important to know that Shopify hasn’t vetted the quality of these themes, and won’t be able to assist you if something goes wrong and you’re using a third-party theme. 

The Shopify theme store has themes for all merchants – you can sort by industry (such as fashion, outdoors, gardening, etc) or by features, such as themes designed for large inventories, minimalist themes, and so on. The theme store is your best chance of finding a great Shopify theme that will improve your conversion rate. 

Top 13 Shopify Themes for Conversion Rates

Theme Name

PRICe

Total ratings

Satisfaction rating

Support

Atlantic

$240

210

97%

Email

Blum

$290

9

100%

Live Chat & Email

Boost

$280

55

95%

Help Center and Email

Booster

Theme

$399

N/A

N/A

Email

Broadcast

$280

138

93%

Email

Empire

$300

274

74%

Email

Expression

$240

67

96%

Help Center and Email

Impulse

$320

701

95%

Email

Loft

$280

155

92%

Help Center and Email

Minimal

Free

98

83%

Email

Providence

$200

205

97%

Email

Streamline

$320

237

95%

Email

Taiga

$350

2

100%

Email

#1 Booster Theme

Booster Theme will turn your visitors into buyers. It’s more than a simple theme; it’s a complete marketing toolbox. Inside Booster, you will find integrated apps, conversion-optimized designs, and loading speeds that you can’t find in any other theme.

Increase your sales today. Get your license today at BoosterTheme.com

best shopify themes for conversions
Source: boostertheme.com

#2 Blum

The Blum Shopify Theme is the ideal choice for businesses that prioritize high conversion rates. Its clean and modern design makes it the best option for industries such as fashion, beauty, and health.

Blum is optimized for mobile devices, ensuring that your customers enjoy a smooth and effortless shopping experience no matter where they are. With lightning-fast loading speeds, your customers won’t get frustrated waiting for your store to load.

Source: https://themes.shopify.com/themes/blum/styles/mondo

#3 Providence

Providence is a theme specifically designed to boost conversions. This theme features a minimalist design without distractions, allowing the focus to be entirely on your products. The homepage slideshow feature enables you to showcase multiple product images on your homepage, making it easy for your customers to find what they’re looking for.

best shopify theme for conversion
Source: themes.shopify.com/themes/providence/styles/thunderbolt

Why Providence is the best Shopify theme for conversion

Providence features a product image zoom, allowing your customers to learn everything they need to know about your product simply by hovering over an image. They can then use the quick buy feature to easily add items to their cart without leaving the product page, making it one of the best converting Shopify themes.

Top features:

Grow your sales with high-performing deals.

#4 Taiga

Taiga is a blazing-fast and responsible Shopify theme developed by Woolman, an award-winning Shopify Plus agency. Taiga is a great theme for brands looking for a minimalist and modern design. Taiga gives you unparalleled access to design settings – this is a winning feature to make your brand feel unique.

A picture of Taiga for Pickystory
Source: https://themes.shopify.com/themes/taiga/styles/mint

Top features:

#5 Atlantic

Atlantic is a great converting Shopify theme that offers high levels of customization for your store. It features bold designs and is highly scalable – whether you have a few products or many catalogs, Atlantic can arrange your products in ways that make them easy for your customers to navigate.

best shopify theme for conversion
Source: themes.shopify.com/themes/atlantic/styles/organic

Why Atlantic is the best Shopify theme for conversion

Atlantic is one of the highest converting Shopify themes, thanks in part to its quick-buy function. This allows customers to easily add items to their cart without leaving the page they are on. This theme also shows pickup availability – customers can view local pickup destinations directly from the product page they are on.

Top features:

#6 Loft – best Shopify theme for conversion

Do you run a lot of promotions or sales on your store? If so, then Loft might be the theme you’re looking for. This will likely be one of the best converting Shopify themes 2023 has to offer, thanks to its focus on making your customers want to hit that “buy now” button on your products.

Source: themes.shopify.com/themes/loft/styles/nashville

Why Loft is the best Shopify theme for conversion

Loft provides a shopping experience that will almost make your customers feel like they are viewing your products in real life. This theme is optimized for large images, giving your customers the best possible picture of your products. It also offers color swatches, so you can showcase the different colors that your products are available in. Your customers will feel like they are in your store and won’t hesitate to make a purchase.

Top features:

#7 Empire

Amazon is the largest e-commerce company in the world, and certainly knows a thing or two when it comes to boosting conversions. Empire is a Shopify theme that’s inspired by Amazon in terms of its design and optimization for large catalogs. This theme is designed to sell your products, making it among the most converting Shopify theme options available.

best shopify theme for conversion
Source: themes.shopify.com/themes/empire/styles/graphic

Why Empire is the best Shopify theme for conversion

Empire makes it easy for your customers to quickly find products they are looking for with a predictive search feature. Customers can also filter products by type, and on your collection page they can sort items by best selling and price. These customizable features help your customers easily find what they’re looking for and add items to their cart.

Top features:

#8 Impulse

If there’s one thing customers (and potential customers) love, it’s sales and promotions. Offering product discounts, featured products on sale, and special offers are a great way to engage your customers, and Impulse is a Shopify theme that makes it easy to offer all this, and more.

best shopify theme for conversion
Source: themes.shopify.com/themes/impulse/styles/modern

Why Impulse is the best Shopify theme for conversion

Impulse is a top converting Shopify theme because it allows you to easily showcase custom promotions throughout your store, engaging your customers and driving sales. You can create custom promotional content on your collection pages and also promote sales, discounts, and featured products using special promotional tiles.

Top features:

#9 Boost

Boost is a highly versatile Shopify theme that helps to provide your customers with an online shopping experience that feels as though it’s in-store. The predictive search feature makes it easy for your customers to find what they’re looking for, and the ability to display color swatches on both your collection and product pages will help your customers better visualize your products.

Source: themes.shopify.com/themes/boost/styles/spark

Why Boost is the best Shopify theme for conversion

Boost is one of the highest converting Shopify themes in part because it engages your customers with related and featured products based on their product selections. It also allows you to integrate blog posts and other articles into your Shopify store, allowing your customers to feel more connected to your brand and your products.

Top features:

#10 Expression

Expression is a versatile Shopify theme that’s perfect for promotion-focused stores with large inventories. This is one of the best converting Shopify themes because it’s highly versatile and lets you tell your story, bringing your customers closer to your brand and your products.

Source: themes.shopify.com/themes/expression/styles/naturale

Why Expression is the best Shopify theme for conversion

Expression is a top converting Shopify theme for a number of reasons. The versatile sidebar allows you to display blog posts, images, advertisements, and more on your store’s homepage and blog page. The product image rollover feature reveals different product images when you hover over a product – great for giving your customers different looks at your products.

Top features:

#11 Streamline – best Shopify theme for conversion

Want to engage your customers from the moment your store loads in front of them? Streamline is an eye-catching Shopify theme designed to have an immediate, lasting impact on your customers. This theme features story-focused product pages that allow you to really get your message across and advanced product filtering that helps your customers find what they’re looking for.

Source: themes.shopify.com/themes/streamline/styles/core

Why Streamline is the best Shopify theme for conversion

Streamline features many conversion-focused features, including a sticky checkout that makes it easy to add items to your cart while also continue shopping. It also has a mobile-first design, making it ideal for all your customers who shop from smaller devices.

Top features:

#12 Broadcast

Broadcast is a Shopify theme designed to grow your audience and “sell with finesse.” It offers lookbook features, allowing you to connect photographs to your product with hot spots directly on your homepage. You can also engage your customers with a feature video or an auto-playing background video on your homepage.

best shopify theme for conversion
Source: themes.shopify.com/themes/broadcast/styles/clean

Why Broadcast is the best Shopify theme for conversion

Recent consumer surveys show that customers pay a lot of attention to product reviews. Including reviews, ratings, and testimonials is a great way to increase conversions. Broadcast is a top converting Shopify theme because it allows you to display customer reviews with a twitter-linked testimonial section.

Top features:

#13 Minimal

Reducing the amount of clutter and making it easy for customers to funnel through your store is really important when it comes to driving conversions. Minimal is a Shopify theme that’s perfect for this – with limited elements it really puts the focus on your products, and doesn’t distract your customers from what they came to your store for. 

best shopify themes for conversion rates
Source: themes.shopify.com/themes/minimal/styles/vintage

Why Minimal is the best Shopify theme for conversion

As well as keeping things simple, Minimal is also a completely free Shopify theme. This makes it a great choice for new merchants who are just getting started with their online store and don’t have a lot of resources when starting out. 

Top features:

High Converting Shopify Theme + PickyStory = More Revenue From Every Customer

As well as finding the best converting Shopify theme for your store, you can also maximize the revenue you generate from every store visit by adding apps to your Shopify store. One of the best upselling apps available for Shopify is PickyStory.

PickyStory makes it easy to generate more revenue from each store visit by featuring attractive deals such as product bundlesproduct kits, and Shop the Look. These features encourage customers to add extra items to their cart before checking out, and you can even offer automated bundles and discounts when your customers purchase products together.

Add PickyStory to a top converting Shopify theme today to boost your revenue instantly!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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