Shopify Shop the Look: Definition, Best Practices and Best Examples (2021)

Shopify Shop the Look: If you’re new to the world of e-commerce, you might keep hearing the phrase “Shop the Look”. If you’re wondering what it is, why it’s important, and how to make it work in your store, you’re in the right place. Keep reading to learn everything there is to know about Shopify Shop the Look.

What is Shopify Shop the Look?

Simply put, Shop the Look allows you to create shoppable looks (or lookbooks) for your customers. This inspires customers and helps them to see your products in action, and it also makes it easy for them to add multiple items to their cart in a single click. Your customers are happy that they’ve found a whole new outfit or living room that suits their taste, and you’re happy that you’ve sold multiple products without even trying.

Who should use Shopify Shop the Look?

If you’re considering whether your store could benefit from the addition of a Shopify Shop the Look app, the answer is probably yes. Adding a Shop the Look feature to your store is a great way to increase sales as it relies on upselling and cross-selling – selling more to customers you already have. This is a great sales technique, as you statistically have a 60-70% chance of selling to an existing customer, and only around a 5-20% chance of making a sale to a new customer.

Shopify Shop the Look for fashion merchants

shopify shop the look

Just about every fashion and clothing store can benefit from a Shopify shop the look app. Many customers are visiting your store in need of a whole new outfit and wardrobe makeover – Shop the Look makes it easier than ever for them to find what they’re looking for. Need some shoes to go with that dress? Done. Need a jacket to go with that shirt? Easy. You’ll increase your sales by encouraging customers to add more items when they Shop the Look. 

Shopify Shop the Look for Home Design Stores

shopify shop the look

When it comes to home design, shoppers have very specific styles and tastes. Customers browsing your home design store have no doubt realized that they like what you have to offer, so why not make it easy for them to purchase multiple products in one transaction? With a Shop the Look app Shopify store, customers can look at your beautiful images of home décor and add a whole new living room to their cart.

Shopify Shop the Look for Beauty Sellers

Shop the Look pairs with beauty stores just like foundation pairs with primer. A Shopify Shop the Look app helps you to increase the cart value of each customer by encouraging shoppers to add complementary products (like brushes, mirrors, and more) to items in their cart. You can even sweeten the deal by offering discounts for customers who purchase multiple related products.

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Using Shop the Look in Your Food and Drink Store

Whether you’re operating a restaurant or a delicatessen, Shop the Look can boost your sales by encouraging your customers to pair related items. Whether it’s a dessert to go with an entrée or some cheese to pair with wine, showing your customers related items in your food and drink store will make it easier for them to add more items and increase cart value for each sale.

Shop the Look for Consumer Goods Stores

shopify shop the look

Whether you’re selling home electronics, audio equipment, or entertainment products, a Shop the Look app Shopify store will only enhance and improve your sales. Your customers will thank you for making matching products so easy to find, and they won’t be able to turn down the irresistible discounts you can offer for customers who shop the look.

Need some inspiration? Here are 5 great examples of Shopify Shop the Look in action

Sometimes, you have to see it to believe it. Take a look at these stores and how they make the most of Shop the Look.

1. Judith & Charles Shopify Shop the Look

Judith & Charles offers beautiful, fashion-forward formal and office attire for women. Their gorgeous outfits are just that – complete outfits. They make it easy for their customers to invest in a whole new look by using a “complete the look” option for each item. Clicking this shows customers matching items that they can easily add to their cart, increasing each customer’s cart value in just one click.

shopify shop the look

2. Kerrits Shopify Shop the Look

Kerrits is an equestrian-wear specialist selling classic riding apparel for every horse enthusiast. They use a “buy the look” feature to show their customers matching items, and also make it easy to adjust the size and color of each item all on one page. Buyers can then add all products to their cart with one simple click.

3. Lulafox Shopify Shop the Look

Lula Fox is a makeup company with a clever Shopify Shop the Look page on their store where customers can choose to shop a whole range of different looks. From “simple summer essentials” to “all about eyes” and everything in between, Lula Fox encourages customers to choose a style they are interested in, rather than a product. Customers are then more likely to Shop the Look and add each matching item to their cart to complete their new beauty regime.

4. Arthouse Shopify Shop the Look

Arthouse is a perfect example of how well a Shopify Shop the Look app can work for a home design store. Their Shop the Look page is beautifully laid out and contains a range of different décor styles that customers can browse, rather than focusing on one single piece of art. Once you’ve found a look that suits your taste, you can simply click, view the matching prints, customize the size and frame options, and voila – add all the items to your cart in less than ten seconds.

5. Zenbivy Shopify Shop the Look

Zenbivy sells a great range of camping and outdoor gear. Their Shopify Shop the Look section makes it easy for customers to splurge by displaying a selection of related items right below the product they are currently viewing. Each additional item can be viewed, customized, and added to their cart without leaving the product page, resulting in fast and easy upselling and a friendly, navigable store.

How to make Shopify Shop the Look succeed in your store: 5 key tips

There are a few important things to keep in mind when creating your first Shop the Look selection. To ensure that Shop the Look is a success in your store in terms of adding cart value and upselling, make sure you keep these features in mind.

1. Use complementary products for Shop the Look

When adding Shopify Shop the Look to your store, it’s important to use products that go together. If a customer is looking at a certain style of dress, make sure the shoes you’re adding to the look will suit their style as well. This makes it more likely for your customers to “bite” and add the related items to their cart.

2. For Shopify Shop the Look, 1 + 1 = 3

That’s right – when it comes to Shopify Shop the Look, the whole is greater than the sum of its parts. Customers come to your store for a single item, but by providing them with pictures of related items, you may tempt them to spend more than they otherwise would and make a sale that you would not otherwise have made.

3. Sell the experience

When introducing Shopify Shop the Look to your store, think of the whole customer experience. Carefully consider each item and find related products that bring a little extra to the table. Tempt your customers with beautiful images of complete outfits or beautifully decorated living rooms, then break down each individual item to make it easy for them to purchase the entire experience.

4. Use high-quality photos for Shopify Shop the Look

Remember that, unlike in an actual retail store, all your customers can see is the pictures you give them. Make sure that they are top-quality, professional images that will engage your customers, show them every detail, and inspire them to make a purchase. Also, high-quality photos that look great on any screen are going to reassure your customers that they are investing in high-quality products.

5. Customers loooooove discounts!

There’s endless marketing research that shows just how important discounts are to shoppers. Your customers are much more likely to make a purchase if they feel like they are getting a great deal, and they are especially more likely to invest in multiple products if you offer a discount when they Shop the Look.

How to offer Shop the Look with PickyStory

Offering Shopify Shop the Look with PickyStory is as simple as adding a new product to your Shopify store. Here is how you can add Shop the Look offer with PickyStory in three simple steps:

1. Create a new campaign for your looks

Go to the PickyStory app and navigate to Campaigns. Click on the purple “Create campaign” button:

Name your campaign and select “Shop the Look” as the campaign type:

2. Upload an image for your look

This will be the image that’s displayed next to the look/in the gallery. If you have an image that displays all of the products included in the look – perfect! You can also set up an (optional) discount for your look:

3. Add products

Add products to your look:

4. Choose where to display your look

Choose which page(s) of your store your look is displayed on (product page, homepage, custom, etc.):

5. Choose how to display your look

Scroll down to the “Widget” section and choose whether to display your look as a widget on the page, a gallery, or a Shop the Look button. If choosing inline section (widget) or gallery, position the widget on the page.

6. Drag and drop your look onto the page

Drop the widget to the part of the page where you want to display it

7. Enable your campaign and view it in your store

That’s it! You’re about to generate some new sales.

Shopify Shop the Look: Sell Complete Sets

Regular retail stores use upselling techniques all the time to encourage customers to spend more. Mannequins are used in every fashion store to show customers just how well a shirt and jacket pair together, and there’s no reason your e-commerce store should be any different.

Adding a Shopify Shop the Look app to your store comes with too many benefits to ignore. It makes it easy for your customers to find related products, it inspires your customers to invest in a whole makeover, and most importantly, it boosts revenue from each store visit. So, what are you waiting for?!

Find recommended apps on the PickyStory blog.

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