Shopify Product Bundles: The Ultimate Step by Step Guide to Bundles in 2021 [+ Examples]

What are Shopify product bundles?

Shopify product bundles are a tool designed to help merchants upsell products to their customers. Upselling is the art of offering your customers to add more items to their cart for a better deal than they would get when purchasing a single item. Product bundles on Shopify make use of leading and efficient tactics that expose your customers to more of your products and more discounts that they could benefit from.

fashion shopify product kit

Bundles can be placed in various placements that catch your customer’s eye in different points of their shopping journey. For example, bundles can be placed right next to the ‘Add to Cart’ button on a product page. This is a good way to target your customers when they’re already interested in purchasing an item.

There, they are offered a deal of adding more products to their cart while receiving a valuable discount on all of them together. The offered items are complementary to their original intended purchase, so the customer will be exposed to products that he is likely to be interested in or even needs and just wasn’t aware of them.

Why should you care about bundles?

How do you know when you should use Shopify product bundles?

If your store’s sales are doing well and your customers are overall satisfied, but you feel that you have the potential to do so much better, then you have reached that turning point. We recommend Shopify product bundles for merchants who are ready to bring their store to a higher level of revenue.

Shopify product bundles are an essential tool for Shopify merchants, because they create numerous upselling opportunities. Gaining new customers is a very important part of growing your business. However, this shouldn’t overshadow the importance of your existing ones. Even more, the chances of selling to an existing customer is 40%-60% higher than selling to a new customer.

That’s a pretty big number, and it actually makes sense. As a customer, concentrating all of your shopping needs into one place can save you a bunch of time and money, and makes your shopping experience much more convenient and flexible.

increase conversion rate shopify-min

As for the merchant, upselling creates long-lasting and loyal relationships with your customers, increasing the chance that they will come back to your store. More importantly, selling to existing customers is great for improving your return on investment (ROI) rate. You will spend less money on attaining new customers, but still gain more revenue on larger-scale sales.

All of these provide a win-win situation for both you and your customers. They are offered personalized, complementary and recommended products that are cleverly suited to their shopping style, all wrapped up in a discounted bundle. This is while you sell more products to each customer, increase your average order value (AOV) and eventually boost your store’s overall revenue.

Shopify product bundles are suited for a large variety of industries – fashionbeautyconsumer goodshome design and even food & drink. Each one of these industries can reap the benefits of offering their customers product bundles in their own unique way. For example, a tech merchant can offer a bundle deal of a PC, screen and computer mouse for 100$ less. Or, a wine dealer can offer their customers the option of buying any 3 types of wine for a 15% discount. The options are pretty much endless.

Grow your sales with high-performing deals.

Types of Shopify product bundles

So now that we know the importance of Shopify product bundles – how exactly do they come to life in your store? There are many types of Shopify product bundles to choose from. We’ll show you the best ways to bundle using the PickyStory app.

Automated vs. manual bundles

When installing PickyStory, automated bundles are enabled by default. These bundles are created automatically using a וunique algorithm that analyzes data of past best product combinations and creates recommended bundles based on them. The algorithm is constantly learning based on purchases made in your store and improves its efficiency over time.

This is a great solution for merchants that have a large stock and need some bundling assistance, for bundling newcomers who want to get started quickly or merchants that are simply curious in checking out which product combinations work best together.

If you want to take matters into your own hands, you can create manual bundles. With manual bundles you can combine specific products that you wish to sell together and attach a discount of your choice. When creating a bundle, it will be shown automatically on the product page under the product. This is a great solution for merchants that want to take more control over their inventory. For example, if you have an item that you want to sell more of, you can promote in more bundles.

pickystory upsell apps

Frequently Bought Together

Once installing the PickyStory app, automated bundles will be created. The app creates these bundles based on the how your products have been purchased previously. So, when a customer is looking at a specific item, a bundle of items that were most often bought together with it will show up under the product on the product page. Then, the customer can simply add the whole bundle to their cart in one click.

Displaying customers items that have been bought in the past with the item that they are looking at is a great use of social proof. You can probably identify with this philosophy. When seeing that others have bought certain items along with the one you are interested in, it raises the thought – maybe I need these items as well?

Moreover, this bundle is great for exposing customers to related items that they may not have been aware that you had in your store. This feature is used by top eCommerce merchants such as Amazon, and it has even generated up to 35% of their sales.

Mix and match product bundles

Selling mix and match product bundles is a good solution for selling related products, without forcing your customers to buy items that they don’t want. This is done by giving your customers the option to choose a combination of different products in one bundle. For example, you can offer your customers a deal to buy any combination of a bronzer, lipstick and eyeliner for 20% off. This gives your customer a big incentive to go ahead and purchase a whole new makeup kit, rather than that one beauty product.

shopify product kits

Variant based bundles

Another great way to give your customers flexibility, but without giving away too much, is a variant based product bundle. These Shopify product bundles let your customers choose from different variants of the same product before adding the bundle to their cart. For instance, when selling a bundle of 5 t-shirts, customers can choose which size, color or how many of them they want to add to their cart. With the PickyStory app, you also have the option to limit the items in the bundle according to your preferences. For instance, you can adjust the maximum number of each item the customer can add to the bundle, giving you more control over your inventory.

Product kits

Shopify product kits are a bundle type that makes great use of these previous features’ best aspects and maximizes them. With product kits, you can sell products on a larger scale while providing tiered prices. This means that you can offer several different levels of discounts for the same bundle of products, giving you a wide range of options. Let’s say you want to offer a discount on different combinations of bed set items. Here are some product kits discount examples:

By offering different price tiers, the customer is more likely to find a discount that is suited for his shopping preference and that will be hard for them to refuse.

Combo bundles

Present your customers with bundles that offer combinations of different products for a discounted price. This type of bundle is great for merchants selling items that go together with other items. Such as a game console, an extra joystick and a game for 25% off. That way, customers don’t need to search your store or any other store in order to find what they need. Once they find the game console they wish to buy, they will scroll down to add the product to their cart, and see all of the other items they need right in front of them. All they have to do is click on the ‘Add to Cart’ button, and they can buy all of them for a great deal.

BOGO bundles

‘Buy One Get One’ bundles are a classic and efficient upselling strategy. Offer a free or discounted product when the customer buys another product for a full price. This is a useful bundle to use when you have a product that is not selling as well. For example – “Buy 2 pairs of sunglasses and get 50% off of reading glasses from our limited collection”.

BOGO bundles are also a great way to hand out free brand merchandise. For example, offer customers to buy for 300$ and up and receive a free tote with your logo. The customer will not only be urged to increase their order, but will also be walking around and presenting your brand – a great way to promo!

Discounts and Shopify product bundles

Product bundles themselves offer a great incentive for customers. They present shoppers with complimentary and recommended items suited to their style, and give them the option to add multiple products to their cart with just a click of the mouse.

But sometimes, that’s not enough. Shoppers need an extra reason to make them believe that buying multiple items rather than one is a worthwhile deal. By adding a discount to your bundles, you’re selling your products for less, but actually increasing your average order value (AOV) and strengthening your long-term profit potential.

Use different types of discounts to suit your different selling goals. Here are some examples:

Build an upselling plan

With all of these different product bundle options, it’s important to make sure that you upsell in a manner that suits your store’s style in the best way possible. We recommend planning out your upselling strategy to make sure you see this goal through.

Define your audiences

Who are the people interested in your product? Mostly women or men? Adults or teens? Luxury enthusiasts or bargain shoppers? Each type of shopper has their own buying characteristics. Determine who your main target audience is in order to focus your upselling techniques in a way most suited for them.

Think about your customer needs

What is your customer looking for when entering your shop? The goal of upselling is to have your customer exit your store without missing anything. Map out exactly what your customer needs beyond the target product. For example, if they are buying a camera, you want to make sure they buy a lens and battery pack as well.

Make your offer a win-win deal

The next step is important in making sure that you reap the benefits of upselling. Offer your customers deals that are profitable for both sides. Upselling allows you to sell more products for less of the effort and money. This increases your average order value (AOV) and return on investment (ROI).

Moreover, offering valuable deals to customers, increases conversion rates and loyal buyers. Meanwhile, your customer receives awesome deals on products they showed interest in, or are likely interested in, and maybe weren’t aware that you had in your inventory. Pooling all of these items in one place and giving customers the ability to add them to their cart all at once, makes their shopping experience smoother and more convenient.

Map all the upsell points for product bundles

Upselling is at its prime when done at the right place and time. Doing it wrong may disrupt your customers’ experience and come off a little too pushy. This is why it’s important to map out your shopper’s journey through your store, and find the best upselling points. A good starting point is to identify on which parts of their journey the customer has the highest intent to buy. This can sometimes be the product page, the homepage, or even in the shopping cart page.

Establish your goals

Every master plan needs to aim towards a certain target. Creating goals throughout your retailing journey is super important for taking your store to higher levels. Try to determine where you want to see your store in the close future. For example, to gain a certain amount of new customers, to reach a certain rate of conversions in a month, or to reach revenue of a certain amount.

Measure your results

Make your upselling plan the most efficient by testing how well they actually worked. It’s really helpful to use an app that tracks your selling data and provides you with analytics. The PickyStory app tracks all of the sales made through your bundles, so you can see which bundles generated the most revenue for you. You can also easily calculate the conversion rate, return on investment rate, and average number of add to carts needed in your store to make a sale. Draw conclusions from all of the data collections in order to update your upselling tactics and create new goals.

How to create Shopify product bundles

Now that we’ve really understood what Shopify products are, it’s time to start creating. We’ll show you how simple this is to do with PickyStory.

Create a new bundle campaign

Create your own manual bundles when you have product combinations that you would like to promote together. Manual bundles enable you to add specific products to bundles and attach discounts to them.

1. Enter the PickyStory app and click on Campaigns, then “Create campaign”:

2. Name your campaign and select “Bundle products” as the campaign type. Then click on the “Add bundle” button to create a bundle and add it to your campaign:

3. Name your bundle, add (optional) discount parameters, and click on the “Add product” button to add products to your bundle:

4. Choose the location for your bundle (in this example, the bundle will be displayed on product pages), and choose whether to display the bundle as a widget on the page, or a popup. Then, click on the purple button to position the bundle on the page:

5. Drag and drop the bundle widget onto the desired section of the page

6. That’s it! Publish your campaign by changing the status, then navigate to a page in your store to see your bundle:

Customize the bundle

To make sure your bundles match your brand and aesthetics, you can manually customize your bundles in many different ways.

Navigate to “Settings” >> “Appearance” and change the font family and other options:

To change CTA buttons and other labels:

Navigate to “Settings” >> “Text labels” to modify the labels 

To customize the bundle widget:

Navigate to “Settings” >> “Appearance” and change the bundle title, font size, color, and much more.

Add a conversion tracking code

Track your sales with the PickyStory app by adding a conversion tracking code (pixel). Conversion tracking codes can be used to include purchase data in your analytics. The code is a Javascript snippet executed by Shopify on the order status page every time a purchase is made.

1. Go to Settings:

2. Scroll down to Conversion tracking code and click on Get code:

3. Copy the Javascript code to the clipboard by clicking Copy code:

4. From your Shopify admin, click on Settings and then Checkout:

bundle conversion tracking

5. In the Order processing section, scroll down to the Additional scripts text box and paste the tracking code there:

That’s it! Purchase statistics for new orders will be displayed in the Dashboard, alongside views and add-to-cart events.

Examples of Shopify product bundles you can create

Top selling products

Present bundles of your top-selling products in order to create a sense of FOMO. These bundles provide your buyers with social proof, urging them to check out what the fuss is all about.

Complementary bundles

Complimentary bundles are bundles made up of products that are related to each other. These could be the same items in different variants, different items that go well together, or items that are frequently bought together. PickyStory uses an Amazon-like algorithm that collects data from your store and can create these bundles automatically.

Least selling products

Bundles are also a great way to sell items that are purchased less frequently. You can do this by creating manual bundles and adding these products to the bundle. Selling these items with better selling products and with an added discount creates a bigger incentive to purchase them.

Promote your new collection

Use bundles to introduce your newest collection. You can create a special “New Collection Sale” and promote a bundle of your newest products with an added discount. This is great to make your customers feel like they are the first to get a peak of the newest collection and can urge customers to want to enjoy the deal before everyone else.

Promote your customers’ favorite picks as a bundle

Use your customer’s shopping data in order to create bundles based on your customer’s buying preferences. For instance, create bundles based on what your customer already has in his cart. You can also create bundles made up of items that your customer has shown interest in.

Test new products by bundling them with existing products

If you want to promote your new items, but not make it a big statement, you can integrate your items gradually into your store and add them into existing bundles. This is a great way to ease your newest collection into the store, without needing to create a big introduction promo.

Test new products by bundling them with existing products

If you want to promote your new items, but not make it a big statement, you can integrate your items gradually into your store and add them into existing bundles. This is a great way to ease your newest collection into the store, without needing to create a big introduction promo.

Promote unique products only within bundles

If you have smaller items or any items that you don’t wish to sell one by one, sell them within a bundle. For example, offer your customers to buy a tote + a matching keychain for a discounted price.

Partner with another related business to create valuable bundles to your customers

Teaming up with other merchants may seem counter-intuitive, but partnering up with related businesses can actually boost sales even more for both sides. Studies show that presenting customers with more choice based on partner merchants can help capture an additional 1%-2% conversion rate.

How to pick the best Shopify product bundles app?

Shopify product bundle apps are for merchants whose goal is to increase their revenue, but not necessarily acquire new customers. That’s because they are very well suited for a merchant that already has a good following of customers, and is looking for ways to upgrade their existing customers’ shopping experience. A Shopify product bundles app is a shoe-in for this goal.

Questions to ask when looking for a Shopify product bundle app:

Shopify product bundles results analysis

A/B test your product bundles

A/B testing involves comparing two elements of a marketing campaign or website and testing which one drives more conversions. This is an extremely helpful tool in understanding which features you can benefit from the most. Businesses that do A/B testing to increase conversions have shown to bring in 223% more return on investment than businesses that don’t.

Set product bundles KPIs

In order to improve something, you need to know how it’s working. Key Product Indicators (KPI) are measures or landmarks that help you pave the way towards your retail goals. Use KPIs to identify and monitor which parts of your brand are working towards that goal and which parts aren’t as much. For example, your KPI can be: Sell 50 products for $10k in April. The app you choose to do so with should be meaningful in achieving the merchants’ KPIs.

Adjust bundle locations and elements to improve results

The placement of bundles in your store may seem like a small thing to worry about, but with upselling, placement is key. Different placements target your customers in different ways. For instance, presenting a bundle straight on the homepage suits cases when you want to promote your products straight off the bat. Presenting bundles on the product page is better for cases when you want to gradually urge your customers towards purchasing your bundle. With the PickyStory app, you can customize bundle locations and test out which ones bring you the most conversions.

Begin upselling with Shopify product bundles (conclusion)

Shopify product bundles are one of the leading ways to increase sales and boost revenue. After reading this article you can probably tell that this tool allows you to upsell in numerous different ways, each one utilizing proven effective tactics.

By bundling products together you create a more valuable shopping experience for your customers. They leave your store feeling rewarded – they just got more products for a better price. Customers are more likely to remember you as a brand where they can come back and keep making the best and most valuable buys.

Gaining loyal customers like these is an essential step in creating large-scale sales for a long term period. A combination of loyal customers for the long-haul is an extremely effective way to skyrocket your revenue.

Start your product bundling with PickyStory!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

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