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Best 13 Shopify Upsell Apps to Increase AOV in Your Store [2023]

If you’ve stumbled upon this page, you are likely a Shopify retailer looking for the best Shopify upsell apps to optimize their store. But what exactly is upselling? And why is it so important for you?

In this article, we will explain why you should be upselling on Shopify, and how to choose the best upsell apps for Shopify. The best part is, we’ve done all the research for you and collected the top Shopify apps for upselling.

Shopify upsell apps are the key to helping you do just that. These apps offer the best tools to provide your customers with options to maximize their buy. Meanwhile, you increase your average order value, boost up your store revenue, gain loyal customers – all while spending less money on acquiring new ones. 

What are the Advantages of Upselling on Shopify?

Upselling is the powerful tool of offering your customers an opportunity to upgrade their buy, by adding related items, complementary items, higher-tier products and in general, enlarging their purchase. It’s not coincidental that you’ve heard this term everywhere – upselling is used by some of the leading stores in the business. Just check out Judith & Charles or Kerrits.

Many customers don’t realize that adding these items can be a really great deal for them, because they often feel like the retailer just wants to get more of their money. This is why it’s so important to create valuable upselling offerings where it’s a win-win situation for both sides.

When done right, upselling can:

What Should you Look For when Choosing a Shopify App for Upselling?

There are a lot of apps on Shopify that offer upselling, so how do you choose the right one for your store? Some factors you might want to think about include:

The 12 Best Shopify Apps for Upselling

Here are our best Shopify upsell apps.

app Name

PRICe

Free trial

number of reviews

rating

support

BNB App

$9.99/month

14 days

144

4.9

Email

Candy Rack

$29.99/month

14 days

177

5.0

Email

Checkout

Upsell

Free plan available

7 days

1

5.0

Email

Countdown

Timer Bar

$9.99/month

Free plan available

1010

4.9

Email

Growave

$9/month

14 days

1722

4.9

Email, live chat

In Cart Upsell

& Cross Sell

Free plan available

30 days

774

4.9

Email, live chat

LimeSpot

$15/month

15 days

1527

4.8

Email

PickyStory

Free plan available

7 days

298

4.8

Email, live chat, video call

Smart Search

Bar & Filters

Free plan available

14 days

144

5.0

Email

Simply

Shipping

Protection

$19.99/month

Free plan available

81

4.9

Email, live chat

Slider Cart -

Sticky Cart Drawer

Free plan available

7 days

219

4.9

Email

Super Gift Options

$2.99/month

7 days

254

4.9

Email

Upsell by Email

Free

Free

95

4.8

Email, live chat

#1: PickyStory (best Shopify upsell app)

Opening our best Shopify upsell apps list is PickyStory, which has mastered one of the leading ways to upsell – bundles.

Bundling is the art of offering your customers a number of complementary products in one valuable package – a bundle. Bundles expose your customers to more of your products that they can enjoy, while offering them a better deal. 

This incentivizes your shoppers to pick multiple items at once, and increases the chance that they’ll want to pop some more products into their cart. The PickyStory app offers a full arsenal of bundling options. 

top shopify stores
Source: pairofthieves.com

With PickyStory, you can target your customers’ style by presenting them with products that are frequently bought together with the item they’re currently looking at. You can give them the option to shop full looks, making them want to get the pants that go so well with the shirt they already had their eye on. You can offer them amazon-like recommendations, based on their shopping activity.

PickyStory lets you create manual bundles or you can let the app create them with its sophisticated algorithm built to learn your shoppers’ behavior to a tee.

Top features:

Grow your sales with high-performing deals.

#2: BNB App (Buy Now Button)

The BNB (Buy Now Button) app integrates with Amazon, Walmart, Etsy, and many other online marketplaces. This means that you can encourage customers to immediately purchase your products, wherever they are browsing from. 

best upsell apps for shopify
Source: apps.shopify.com/buy-now-button-amazon-walmart-jet-ebay-etc

Top features:

#3 Candy Rack – One Click Upsell

Candy Rack is one of the most popular upsell and cross-sell apps on Shopify. It displays a modern pop-up on the product or collection pages right after the customer clicks on the “add to cart” button. The pop-up is optimized for mobile devices as well.

Merchants can offer any product from their catalog and premium services like Gift Packaging or Extended Warranty, which are predefined in Candy Rack. Candy Rack is recognized for its simplicity, UX, and business performance.

Source: apps.shopify.com/candyrack

Top features:

#4: Checkout Upsell Post Purchase

Though it might sound strange, one of the best times to upsell to your customers is immediately after they make a purchase. The Checkout Upsell Post Purchase app allows you to do just that. You can customize your thank you page to upsell and reconvert customers, you can add limited-time offers, re-order discounts, and more.

best shopify apps for upselling
Source: apps.shopify.com/checkout-upsell-2

Top features:

#5: Countdown Timer Bar

Creating a sense of urgency for your customer is a useful upsell tactic, because it works on a very common human trait – FOMO. The fear of missing out is a strong player in the fast world of e-commerce. As fast as it is to make a purchase – it can be faster to lose a product or a good deal.

How fast? The Countdown Timer Bar will tell you. This Shopify upsell app allows you to add a timer to countdown different deals and promos on your site. Although providing only this widget, the app gives you the option to customize and use your countdown timer bar in several different ways.

upselling on shopify best apps
Source: apps.shopify.com/event-promotion-bar

Top features:

#6: Growave

After reaching out to customers through marketing, the next step is making sure they want to continue being your customers. Although they may have left your stores satisfied, studies show that 60%-80% of these customers will not go back to a satisfying business.

Growave is a Shopify upsell app that provides a good solution to this problem – loyalty programs. These programs provide rewards for recurring customers, like discounts, VIP-tier products, and loyalty points they can use in future purchases.

Growaves loyalty programs help increase repeat purchases and strengthen customer-retailer relationships.

social upsell
Source: growave.io

Top features:

#7: In Cart Upsell & Cross Sell

In Cart Upsell & Cross Sell is an app that makes it easier to display related, relevant products to your customers, without interrupting the shopping experience with annoying pop ups. Increase your revenue by offering complementary products on your product pages and in the cart, when your customers are closest to making a purchase. 

best shopify upsell apps
Source: https://apps.shopify.com/in-cart-upsell

Top features:

#8: LimeSpot Upsell & Cross Sell

LimeSpot is another app that allows merchants to add upsell and cross-sell deals to their stores. With LimeSpot, you can create personalized deals that are displayed to your customers depending on the products they are viewing.

best shopify upsell apps
Source: apps.shopify.com/limespot

Top features:

#9: Smart Search Bar & Filters

You may be wondering how a search bar can possibly help you upsell on Shopify? Well, Smart Search Bar & Filters can do just that. With this app, you can add a customizable, mobile friendly search bar and filter to your store. This AI-powered search function allows you to offer specific product recommendations, encouraging your customers to view a specific product page rather than a general collection.

top apps for upselling on shopify
Source: apps.shopify.com/rapid-search

Top features:

#10: Simply Shipping Protection

If you sell high-end, expensive products, this could be an app that you are interested in. With Simply Shipping Protection, you can offer insurance on products, which is great for your customers’ peace of mind when they make a purchase. As well as reassuring your customers, this shipping protection can be set for a certain fee, allowing you to increase the value of each sale. 

Top features:

top upselling apps for shopify
Source: apps.shopify.com/simply-insurance

#11: Upsell by Email

As we said earlier, it’s important to acquire new customers, but keeping your current ones closer can be sometimes more worthy of your time. How would you suggest keeping in touch with a friend? Although some have already been mourning the era of emails, this platform has proven to generate more sales than other common platforms – like social media, promoted searches and online ads.

We recommend installing a Shopify upsell app to help you create these mails and assure that you and your new customers continue your relationship. Upsell by email has several tools to create personalized email campaigns, promotions and suggestions, so that your customers don’t miss out on what you have to offer.

email upsell apps
Source: apps.shopify.com/upsell-by-email

Top features:

#12: Slider Cart - Sticky Cart Drawer

The cart is one of the best places to offer upsell deals, because your customers have a high intent to buy. Given that products are already in their cart, they are considering making a purchase and will be open to your suggestions, as long as they are relevant. With Slider Cart – Sticky Cart Drawer, you can offer upsell and cross-sell deals directly in the shopping cart.

best shopify upsell apps
Source: apps.shopify.com/slide-cart

Top features:

#13: Super Gift Options: Gift Wrap

Attention brands selling gifts – this one is for you! The Super Gift Options: Gift Wrap app allows you to offer gift wrapping for your products, for an additional cost. The app also offers gift add-ons that can be offered right before your customers checkout – a great upselling tactic.

shopify upsell apps
Source: apps.shopify.com/super-gift-wraps

Top features:

What are the best Shopify upsell apps for you?

As you can see, the different ways you can upsell on Shopify are countless. This is why you should make sure that the Shopify upsell app you choose has the features that suit your brand in the best way possible.

Think about your customer’s shopping journey, map out all of the crucial touchpoints and address them with the right Shopify upsell app like PickyStory or others. The apps in the best Shopify upsell list above have proven to be a great solution to upsell-seeking retailers.

Good Luck!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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