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Best 11 Shopify Themes for Minimalist Stores [2023]

Shopify minimal theme: While some e-commerce brands like to create a website experience that’s a full-on sensory explosion for their customers, others prefer to tone things down a notch and let their products do the talking. If you fall into the latter category, you’re going to want to find a minimal theme that can showcase your products. 

So, where do you begin? With so many themes to choose from, the Shopify theme store can be overwhelming, and of course it isn’t practical to test them all to find the perfect fit for your brand. That’s why we’ve created this list of ten great Shopify minimal themes to help you get started.

What are the Benefits of a Minimal Shopify Theme?

It’s no coincidence that many big brands are opting for clean, minimalist design features across their e-commerce stores. Recent data and research is suggesting that customers have short attention spans and lose focus easily. Thus, you only have a few seconds to captivate visitors to your site. Keeping things simple and allowing your customers to focus on your products right away is a great way to do this. 

Data from Google suggests that websites that are more “visually complex” are more frequently rated as “less beautiful” than those that opt for a simpler design. Simple designs and layouts can also be easier to navigate, which means your customers can more easily find your products. After all, that’s exactly what you want. 

Where to Find the Best Minimal Themes for Your Shopify Store

Looking for a minimalist theme for your Shopify store but not sure where it’s hiding? All the themes supported by Shopify (and some developed by Shopify as well) are available on the Shopify theme store. This is an online marketplace where you can browse many, many themes and find exactly what you’re looking for. 

Shopify has made it even easier by arranging the themes into collections, which means you can specifically view only the themes with minimalist designs. For each theme, you can see its top features, read reviews, check ratings, and see the price (some are even free!). 

The 11 Best Shopify Themes for Minimal Stores

Theme Name

PRICe

Total ratings

Satisfaction rating

Support

Blum

$290

2

100%

Email

Boundless

Free

30

43%

Email

Brooklyn

Free

87

68%

Email

Context

$280

25

96%

Email

Editions

$180

67

93%

Email

Expanse

$320

106

95%

Help Center and Email

Flow

$350

225

90%

Email

Handy

$180

49

88%

Email

Minimal

Free

98

83%

Email

Narrative

Free

53

55%

Email

Simple

Free

29

86%

Email

#1 Blum

The Blum Shopify Theme is the ideal choice for businesses that prioritize high conversion rates. Its clean and modern design makes it the best option for industries such as fashion, beauty, and health.

Blum is optimized for mobile devices, ensuring that your customers enjoy a smooth and effortless shopping experience no matter where they are. With lightning-fast loading speeds, your customers won’t get frustrated waiting for your store to load.

 

Source: https://themes.shopify.com/themes/blum/styles/mondo

Top features:

#2 Context

Context is an editorial-style theme that helps make large product catalogs easy to navigate. If you have a large number of products but wish to keep a minimal design throughout your store, Context may be just the theme you’re looking for. 

Source: themes.shopify.com/themes/context/styles/chic

Top features:

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#3 Flow

Flow is one of the best theme options for showcasing your products. With big, bold images throughout, it won’t take your customers long to figure out what your brand is all about. Optimized for smaller catalogs and perfect for merchants looking to run flash sales, Flow can really help your customers find exactly what they came for. 

Shopify minimal theme
Source: themes.shopify.com/themes/flow/styles/byron

Top features:

#4 Minimal

This one’s name says it all, really. Minimal is exactly what you would expect it to be – clean, easy, and simple. Your brand’s message won’t get lost in the noise with this theme, and it’s easy to set up – perfect for those just getting started with Shopify. 

Source: themes.shopify.com/themes/minimal/styles/modern

Top features:

#5 Editions

Editions is the perfect minimal Shopify theme for those looking to keep things simple without compromising on creating a staggeringly beautiful visual experience for their customers. Editions focuses on featured products, which makes it great for smaller catalogs, or merchants who are looking to push several specific products. 

Shopify minimal theme
Source: themes.shopify.com/themes/editions/styles/spring

Top features:

#6 Boundless

Boundless is an ultra-modern minimalist theme, perfect for young brands with beautiful product photography. This theme is free and easy to set up, which is ideal for those just getting started on Shopify. It’s optimized for lage, high resolution images, and features a slideshow with a fade effect that’s bound to catch your customer’s eye. Full-width collection images means there’s no compromising when it comes to showing off your products. 

Shopify minimal theme
Source: themes.shopify.com/themes/boundless/styles/black-white

Top features:

#7 Handy

Looking for a Shopify minimal theme that’s also optimized for mobile users? Handy is just that. This theme is designed specifically with small screens in mind, so if you know that many of your visitors are coming from mobile, check it out. Handy also features a great search function that works perfectly on mobile, making it easy for your customers to find exactly what they’re looking for. 

Shopify minimal theme
Source: themes.shopify.com/themes/handy/styles/light

Top features:

#8 Expanse

Expanse is an extremely popular Shopify theme, and for good reason. This theme features a minimalist design and is perfect for larger inventories. Despite its popularity, you don’t have to worry about your store looking like a carbon copy of the next one – Expanse is versatile enough that you can certainly add your own style and give it your brand’s look and feel. 

Shopify minimal theme
Source: themes.shopify.com/themes/expanse/styles/classic

Top features:

#9 Brooklyn

Brooklyn is a minimalist theme made by the team at Shopify themselves. Although it’s considered to be tailor-made for clothing and apparel stores, there’s no reason why stores in other industries can’t also benefit from Brooklyn’s classy simplicity. This theme comes with a lot of great features, and it’s also free to use. 

best shopify themes for minimalist store
Source: themes.shopify.com/themes/brooklyn/styles/playful

Top features:

#10 Narrative

Narrative is another free Shopify theme that is (as the name suggests) built for brand and product storytelling. This minimalist theme ensures that it won’t take your customers long to see exactly what your brand is all about, with no noise or distractions along the way. Although ideal for small catalogs, Narrative can be used in e-commerce stores of all sizes. 

best shopify minimal themes
Source: themes.shopify.com/themes/narrative/styles/earthy

Top features:

#11 Simple

As its name suggests, this theme doesn’t over-complicate things. Simple is a theme ideal for minimalist stores looking to put their products front and center. Simple is produced by Shopify, and it’s another theme that’s free to use. 

top minimalist shopify themes
Source: themes.shopify.com/themes/simple/styles/light

Top features:

Add PickyStory to Your Shopify Minimal Theme to Generate More Revenue

PickyStory is compatible with any Shopify theme, and all deal widgets can be customized to suit your brand’s style and voice. With PickyStory, you can create high-converting deals and display them throughout your store, including on product pages, in collections, or even as a dedicated gallery. 

It’s easy to set up and customize your PickyStory deals, which can then be styled to suit your Shopify minimal theme and blend seamlessly into your store. 

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Offer irresistible deals across your buyer's journey.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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