Bundle upselling is a great e-commerce strategy because it creates a win-win situation for you and your customers. You increase the average order value of your store, while they get more of your products in one place, for a better price.
Plus, showing engagement in your customer’s shopping experience helps you build a trustworthy relationship with them. This raises your store’s credibility and makes them want to return for more.
When it comes to selling product bundles on Shopify, there isn’t really a downside. Just make sure you price your bundles correctly, they are easy for your customers to find, and you use an app that doesn’t create any “fake” SKUs that aren’t linked to the inventory of the individual products you bundle together.