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Shopify cart upsell: Upselling is a critical sales technique that every e-commerce merchant needs to utilize in their store. Given that it costs five times as much to attract a new customer versus keeping an existing one, it makes sense to focus your energy on generating as much revenue as possible for the customers you do have. While there are lots of ways to upsell in your store, we’re going to specifically focus on Shopify cart upsell. Keep reading to learn more.
Shopify cart upsell allows you to upsell to customers as they are viewing their cart. There are many types of incart upsell deals you can offer – add-on products, discounts for purchasing extra items, and more. Shopify checkout upsell deals are great to display as pop-ups, so they really catch your customer’s eye as they are going through the steps of finalizing their order and checking out.
Regardless of your e-commerce industry, upselling is a crucial sales tool that can have a dramatic influence on your revenue. All merchants should be doing everything they can to ensure upselling and cross-selling deals are offered throughout their store, and an incart upsell offer is no different.
While upselling on product pages is a great way of showing additional, similar products to your customers, upselling in the cart can be even more powerful and has benefits for pretty much every e-commerce merchant. Upselling in the cart allows you to offer highly targeted deals with a great chance of success.
This is because you can create deals that are based entirely on the products your customer already has in their cart. For example, if they have a set of knives in their cart, offer a sharpening block. If your customer is purchasing a dress, create a Shopify in cart upsell deal and offer a pair of shoes. The possibilities are endless!
In general, upselling is highly profitable and well worth investing some time and effort into. The typical rate of success in terms of number of views of the deal versus number of conversions is around 5%, and the overall boost in store revenue can be anywhere from 10% to 30% – a significant bump. Amazon jumped on the upselling train very early, and attributes up to 35% of their sales to upselling and cross-selling deals.
Wondering how upselling could work in your e-commerce store? Take a look at these great examples for some inspiration.
If your product is expensive or comes with some sort of protection plan, consider offering it as either an incart upsell or a pop-up appearing after the customer adds the product to their cart.
Show your customers other best selling products, give them even more options to choose from, and display what other customers are loving right now – right from the cart page. It’s so easy for customers to simply add an extra item to their cart, and you’ll love the extra revenue.
A customer adding an item to their cart is the perfect opportunity for you to upsell. Show a pop-up confirming that their product has been added, then offer some related products based on their selection. This is particularly powerful because it can be directly related to whatever your customer just added – your suggestions can match their style and mood.
If you have a “wish list” or “saved for later” option (where customers can save products to purchase later), reminding them of these products in the cart is a great chance to upsell, with a high conversion rate as these are products your specific customer has already shown interest in.
Phrases like “customers also purchased” can be very powerful in e-commerce. They make your customers pay attention and think “if other people bought this, do I need it too?”. This is an extremely effective Shopify cart upsell or Shopify upsell at checkout technique.
Now that you have an idea of the types of in cart upsell Shopify deals you can offer, let’s take a look at some leading e-commerce brands and how they deliver their incart upsell deals – these techniques can easily be applied to your own Shopify website.
Petco upsells in the cart with additional products. These are all related to the products that are already in the cart, for example – when dog treats are added to the cart, the “don’t forget to add” product suggestions are all products that dog owners would be interested in.
The wording “don’t forget to add” is also a clever way of sounding helpful without making it an overly obvious upselling attempt.
Lowes uses an add-to-cart pop-up that appears whenever an item is added to the cart. The slide-out shows confirmation that the item was added to the cart, and provides some suggestions (again, using text like “don’t forget these!”) of related items that can also be added to the cart.
Once you do proceed to the cart page, they don’t offer any additional upselling. While it’s important to provide your customers with plenty of chances to add extra items, it’s equally important to not overdo it.
Part of the insanely successful Loreal Group, Viktor & Rolf know a thing or two about successful upselling in the beauty industry. When customers add an item to their cart, a pop-up tells customers how much more they need to spend in order to receive a free gift.
Rather than directly showing customers related items, they encourage customers to keep shopping and spend more time in the store.
When you add a Nordstrom product to your cart, a pop-up immediately appears with “frequently bought together” products, that are related to the first product. Once you click on the cart page, they also display “customers also purchased” products – more related items that can be added to the cart, giving two incart upsell opportunities.
Electronics giant Best Buy utilizes an incart upsell for their laptops that’s highly effective. They offer customers add-ons, such as Microsoft subscriptions, insurance, and more. If you have products that come with protection plans or similar, upselling these at the checkout is a great way of ensuring your customers both see their options, and all add them to their cart.
A Shopify upsell at checkout or incart upsell doesn’t take long to set up, and is well worth the time and effort. Just like upselling on product pages and offering discounts throughout your store, a Shopify in cart upsell deal is an important tool in every merchant’s upselling arsenal.
PickyStory makes it easy to create cart upselling deals with two exciting new features. The first is a pop-up that appears when the add-to-cart button is clicked, while the second is a pop-up that appears in the cart, displaying a related product bundle with an optional discount. If you’re already using PickyStory for bundles, these cart upsell deals can be added to your store in a few simple clicks.
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