Brand loyalty means your customers keep coming back regularly. Considering that it’s much easier to sell to returning customers, focusing on brand loyalty is crucial. One of the key e-commerce shopping cart best practices is to double down on a solid shopping cart.
When your customers get a great shopping experience on your site, they feel compelled to return. More and more, your returning customers drive your sales. In short, it’s the 80/20 principle. 80% of your sales come from 20% of your customers. New customers comprise the remaining 20%.
Indeed, brand loyalty is an important shopping cart benefit you cannot afford to pass up. All it takes is a keen focus on customer experience. The better the overall experience your customers get, the more they will return to your online store.