In essence, an e-commerce shopping cart is the part of your online store that stores products the customer wishes to purchase. Without it, your customers would be unable to complete their purchases. They would need to use a third-party site to make their payment. However, your e-commerce shopping cart can also hamper your online store’s success.
Suppose your e-commerce site has a complicated shopping cart design. Customers struggle to understand how to use it, add items, and complete purchases. This situation would make it quite frustrating to complete a purchase. In fact, some studies reveal that 26% of shoppers abandon their carts due to a long checkout process. Now, 26% may not seem like a lot on the surface. But that’s money you’re leaving on the table.
A streamlined e-commerce shopping cart design can improve your e-commerce site’s overall performance. Plus, it can boost your sales conversions, driving your revenue in the process. You can see that a killer e-commerce cart design is something you don’t want to pass up.