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Best 11 Shopify Apps for Post Purchase Upsell in 2023

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In today’s uber-competitive e-commerce industry, post-purchase apps have emerged as a game-changer for online businesses. These powerful tools complement your e-commerce site’s marketing strategy, enabling you to enhance customer satisfaction, boost sales, and increase revenue.

With innovative upsell and cross-sell features, these apps provide a seamless and personalized shopping experience for your customers after they purchase. Post-purchase apps drive customer engagement and foster repeat purchases by intelligently recommending relevant products or services, offering exclusive discounts, and implementing targeted follow-up campaigns. Embracing these apps empowers your business to maximize its potential and establish a strong foothold in the ever-evolving e-commerce industry.

That is why this article will focus on how you can make the most of post-purchase upsell using the best apps in the market. So, if you’re ready to learn more about these great apps, read on!

What Is Post-Purchase Upsell?

Post-purchase upselling refers to a sales technique in which a seller offers additional products or services to a customer after making a primary purchase. Post-purchase upselling increases the customer’s overall spending by enticing them with complementary or upgraded items that enhance their original purchase or provide added value.

The process typically occurs during or after checkout where the customer has already made a purchase decision and is in a buying mindset. This presents an opportunity for businesses to capitalize on customers’ willingness to spend and potentially increase their revenue.

How Does the Post-Purchase Upsell Process Work?

Here’s a step-by-step breakdown of how post-purchase upselling works:

#1: Initial Purchase

 Customers complete their primary purchase, whether a product, service, or subscription, by adding it to their shopping cart and proceeding to checkout.

#2: Offer Presentation

Once the customer is in the checkout process or immediately after the transaction, the seller presents an upsell offer. This offer could be displayed on the checkout page, in a popup window, via email, or even through personal interaction with a sales representative.

#3: Relevant and Attractive Offer

The upsell offer should be highly relevant to the customer’s initial purchase, providing additional value or an upgraded version of the product/service. The offer should be enticing enough to persuade customers to consider spending more.

#4: Benefits and Value Proposition

The upsell offer should clearly communicate the benefits and value the customer would receive by accepting the offer. This can include features, improved performance, enhanced functionality, or other advantages that differentiate the upsell item from the original purchase.

#5: Pricing and Discounting

The upsell offer may include a special price or discount to make it more appealing. For example, customers may be offered a bundle deal or a limited-time promotional price to encourage immediate action.

#6: Easy Acceptance Process

If the customer decides to accept the upsell offer, the seller should make the acceptance process as seamless as possible. This can include adding the upsell item to the customer’s existing order, adjusting the total price accordingly, and offering a streamlined checkout experience.

#7: Follow-up Confirmation

Once the customer has accepted the upsell offer, it is crucial to confirm the additional purchase. This confirmation can be emailed or displayed on the website, ensuring the customer knows the transaction and the added value they will receive.

As you can see, post-purchase upselling can benefit both the seller and the customer. From the seller’s perspective, it can lead to increased revenue, higher average order value, and improved customer lifetime value. On the other hand, customers can benefit from access to complementary products or services that enhance their original purchase and provide a more satisfying overall experience.

To effectively implement post-purchase upselling, e-commerce sites should consider factors such as understanding customers’ needs and preferences, selecting relevant upsell offers, employing persuasive sales tactics, and ensuring a smooth and convenient upsell process. Sellers can maximize their opportunities to increase sales and foster long-term customer loyalty by doing so.

Why Is Post-Purchase Upsell Important?

Post-purchase upselling is important because it increases revenue, enhances customer satisfaction, provides cross-selling opportunities, boosts customer lifetime value, offers a competitive advantage, improves cost efficiency, and yields valuable data and insights. By leveraging post-purchase opportunities, businesses can maximize their sales potential, foster customer loyalty, and drive long-term success.

Post-purchase upselling is important for several reasons. Let’s explore them in detail:

#1: Increased Revenue

One of the primary benefits of post-purchase upselling is the potential for increased revenue. By offering additional products or services to customers who have already purchased, businesses can generate additional sales and boost their overall revenue. Since customers are already in a buying mindset, they are more likely to be receptive to relevant upsell offers, resulting in higher average order values and increased profitability.

#2: Enhanced Customer Satisfaction

When done right, post-purchase upselling can actually enhance customer satisfaction. By presenting customers with complementary or upgraded items that enhance their original purchase, businesses can provide added value and improve the overall customer experience. Customers feel valued when they receive personalized recommendations tailored to their needs, leading to increased satisfaction and a higher likelihood of repeat purchases.

#3: Cross-Selling Opportunities

Post-purchase upselling creates an opportunity for cross-selling. Cross-selling involves offering related or complementary products to customers they may not have initially considered. By suggesting these additional items after the initial purchase, businesses can introduce customers to a wider range of products or services, increasing the chances of multiple purchases and expanding their customer base.

#4: Increased Customer Lifetime Value (CLV)

Customer Lifetime Value refers to the total value a customer brings to a business over the entire relationship. Businesses can increase the average order value and extend the customer’s lifecycle by successfully upselling to customers after their initial purchase, leading to higher CLV. Upselling allows businesses to extract more value from existing customers, who are often more profitable than acquiring new customers.

#5: Competitive Advantage

Implementing an effective post-purchase upselling strategy can provide a competitive advantage in the market. By offering personalized and relevant upsell offers, businesses can differentiate themselves from competitors and create a unique selling proposition. This can increase customer loyalty and retention and attract new customers drawn to enhanced value and personalized experiences.

#6: Cost Efficiency

Upselling to existing customers is typically more cost-effective than acquiring new customers. The marketing and advertising costs associated with acquiring new customers can be substantial, whereas post-purchase upselling leverages the existing customer base and their previous purchasing behavior. Businesses can allocate their resources more efficiently and maximize their return on investment by focusing on upselling.

#7: Data and Insights

Post-purchase upselling can also provide valuable data and insights into customer behavior and preferences. By analyzing customer responses to different upsell offers, businesses can better understand what products or services are most appealing to their target audience. This data can inform future marketing and sales strategies, enabling businesses to refine their offerings and tailor their approaches for maximum effectiveness.

Post-purchase upselling can give your e-commerce site a unique opportunity to increase sales and drive revenue without additional marketing investments. You can leverage your existing customer base by providing them with killer post-purchase upsell deals. So, don’t hesitate to take advantage of exciting post-purchase upsell deals.

What Are Post-Purchase Upsell Apps?

Post-purchase upsell apps are software applications or plugins designed to facilitate and automate the implementation of post-purchase upselling strategies within an e-commerce or online business environment. These apps are typically integrated with popular e-commerce platforms or content management systems and provide features and functionalities specifically geared toward executing upsell offers after a customer purchases.

Here are the key aspects and features of post-purchase upsell apps:

#1: Upsell Offer Creation

Post-purchase upsell apps provide tools and interfaces that allow businesses to easily create and customize upsell offers. These offers can include product recommendations, bundle deals, upgrade options, add-ons, or other complementary items. The app typically enables businesses to define the specific conditions and triggers for displaying upsell offers, such as order value, product category, or customer segmentation.

#2: Integration with E-commerce Platforms

Post-purchase upsell apps are designed to integrate seamlessly with popular e-commerce platforms, such as Shopify, WooCommerce, Magento, or BigCommerce. This integration ensures smooth data flow between the online store and the app, enabling it to identify and target specific customers based on their purchase history and behavior.

#3: Intelligent Upsell Recommendations

Upsell apps often employ algorithms and machine learning techniques to analyze customer data and make intelligent product recommendations. These recommendations are based on factors such as the customer’s purchase history, browsing behavior, or demographic information. By leveraging data-driven insights, the app can suggest relevant upsell offers that are more likely to resonate with individual customers, increasing the chances of conversion.

#4: Offer Presentation and Timing

Post-purchase upsell apps provide options for displaying upsell offers at the right time and in a visually appealing manner. This can include popup windows, slide-in notifications, or embedded sections within the post-purchase confirmation page. The app enables businesses to define the timing and placement of the upsell offer to maximize visibility and engagement without interrupting the overall user experience.

#5: A/B Testing and Analytics

Upsell apps often offer A/B testing capabilities, allowing businesses to experiment with different upsell offers, designs, or messaging to determine the most effective strategies. Additionally, these apps provide analytics and reporting features that provide insights into the performance of upsell campaigns. Businesses can track key metrics such as conversion rates, revenue generated, and customer response, enabling data-driven decision-making and continuous optimization.

#6: Personalization and Segmentation

Post-purchase upsell apps enable businesses to personalize upsell offers based on individual customer preferences and behavior. Businesses can target specific customer segments with tailored offers through segmentation capabilities, considering demographics, past purchase behavior, or geographic location. This level of personalization enhances the relevance and effectiveness of upsell offers, increasing the likelihood of conversion.

#7: Integration with Email Marketing and CRM

Some post-purchase upsell apps offer integration with email marketing platforms and customer relationship management (CRM) systems. This integration allows businesses to incorporate upsell offers into post-purchase email communication or include upsell suggestions within customer profiles for future marketing campaigns. Businesses can create a cohesive and personalized customer journey by combining upsell strategies with email marketing and CRM.

On the whole, post-purchase upsell apps provide businesses with the necessary tools and functionalities to implement and optimize their post-purchase upselling strategies. These apps streamline the process, automate upsell offer creation and delivery, and provide valuable data and insights for continuous improvement. By leveraging the capabilities of post-purchase upsell apps, businesses can maximize revenue potential, enhance customer satisfaction, and drive long-term growth in their e-commerce operations.

Top 11 Apps for Post-Purchase Upsell

When looking to get the most out of post-purchase upsell tactics, the following apps can help your cause. You can check them out at the Shopify app store to find an extensive list of apps. But to make things easier, the following is a carefully curated list of the top ten post-purchase apps to take your Shopify store to the next level.

Here is our list of the top Shopify upsell apps you definitely want to check out!

App Name


Free Trial

Number of RATINGS

OVERALL rating


AfterSell Post Purchase Upsell

$7.00/ mo.





Cart X ‑ Post Purchase Upsell

$9.99 / mo.





CartHook Post Purchase Offers

$50 / mo.





Dinosell: Post Purchase Upsell

$29.99 / mo.





OrderBump ‑ Checkout Upsells

$39 / mo.





Post Checkout Upsells & Promos

$19 / mo.





Rebuy Personalization Engine

$99 / mo.





ReConvert Upsell & Cross sell

$4.99 / mo.





Rokt Ecommerce: Upsells & Ads

$19 / mo.





UpsellPlus Checkout Upsell

$49 / mo.





#1: The Top Shopify Upsell App: PickyStory

Leverage the capabilities of PickyStory to craft compelling bundle and upsell offers strategically placed at crucial stages of your customers’ journey, ultimately driving revenue growth. With PickyStory, you can create personalized offers tailored to convert more visitors into satisfied buyers. Whether you prefer to curate your own product combinations or rely on PickyStory’s AI-driven algorithm to automate the process, the choice is yours. PickyStory’s comprehensive conversion platform encompasses a wide array of features, including BOGO (Buy One, Get One) and free gift promotions, quantity breaks, bundle builders, tiered discounts, frequently bought together suggestions, popups, cart rewards, and much more. Take advantage of PickyStory’s robust toolkit to enhance your sales strategy and maximize conversions.

Source: https://apps.shopify.com/product-kits-bundles-pickystory

Here’s why PickyStory is the go-to choice for Shopify upsell apps

#2: AfterSell Post Purchase Upsell

AfterSell Post Purchase Upsell by AfterSell is one of the top post-purchase upsell apps. Enhance your average order value effortlessly using AfterSell post-purchase upsells. Once a customer completes their initial purchase, seize the opportunity to present irresistible offers that can be accepted with just a single click. This streamlined process eliminates the hassle of re-entering payment information or navigating the checkout process again. Furthermore, maximize customer satisfaction by optimizing your thank you page with valuable elements such as reviews, FAQs, cross-sells, and other engaging features. Take advantage of the option to upgrade your checkout page with upsells and leverage social proof to enhance your customers’ experience further if you’re a Shopify Plus user.

AfterSell Post Purchase Upsell
Source: https://apps.shopify.com/aftersell

Here’s why we love this great post-purchase upsell app:

#3: Cart X ‑ Post Purchase Upsell

Cart X ‑ Post Purchase Upsell by Royal Apps is one of the best Shopify Upsell apps you can’t miss. Cart X is a powerful app designed to simplify the process of upselling and cross-selling, enabling you to effectively re-engage and convert customers. With just a single click, you can effortlessly incorporate and manage upsell and cross-sell funnels. Our app provides a range of features including one-click upsells (OCU), Pop-up and thank you page in-cart offers, all aimed at boosting your revenue, conversion rate, and average order value (AOV). By utilizing Cart X, you can make it convenient for your customers to rebuy your products. Take advantage of the app’s capabilities to add upsell recommendations, downsells, recharge cross-sell options, order bumps, post-checkout upsells, Checkout X upsells, reorder upsells, or even offer a free gift with any purchase.

Cart X ‑ Post Purchase Upsell
Source: https://apps.shopify.com/cart-x

Here’s why we love this great post-purchase upsell app:

#4: CartHook Post Purchase Offers

CartHook Post Purchase Offers by CartHook makes the list of top Shopify apps for upsell due to its killer features. Enhance your revenue without the need for additional traffic by focusing on increasing your AOV. With CartHook, you can take advantage of strategic post-purchase upselling to customers based on their recent purchases. These enticing offers are presented immediately after the checkout process, leveraging the heightened customer loyalty at this stage. By implementing post-purchase offers, you eliminate the risk of cart abandonment, and customers have the convenience of accepting or declining the one-click upsells without the hassle of re-entering any payment or shipping information.

CartHook Post Purchase Offers
Source: https://apps.shopify.com/post-purchase-offers-carthook

Here’s why we love this great post-purchase upsell app:

#5: Dinosell: Post Purchase Upsell

Dinosell: Post Purchase Upsell by Dinosell is a killer Shopify app for upsell you want to keep on your radar. Dinosell is an impressive application that empowers you to enhance your e-commerce site’s AOV and elevate the overall customer experience through the integration of one-click post-purchase upsells and thank-you page widgets. Alongside the well-established upselling and cross-selling widgets designed for the thank you page, Dinosell provides a wide range of revenue-boosting features, customer retention tools, and customizable store design options. By utilizing Dinosell, you can effortlessly increase their revenue and optimize your store’s performance, offering a seamless and satisfying shopping experience to their customers.

Dinosell Post Purchase Upsell
Source: https://apps.shopify.com/dinosell-post-purchase-upsell-widgets

Here’s why we love this great post-purchase upsell app:

Grow your sales with high-performing deals.

#6: OrderBump ‑ Checkout Upsells

OrderBump ‑ Checkout Upsells is a great Shopify for upsell worth taking a closer look. Experience the convenience of OrderBump, which allows you to establish specific cart conditions and craft ideal complementary product offers during the checkout process, within the cart, on the checkout page, and even through post-purchase upsells and cross-sells. With OrderBump, you have the flexibility to create personalized product titles, descriptions, and compelling call-to-action buttons, enabling you to effectively persuade customers to seize our enticing upsell opportunities. Setting up OrderBump is a breeze, and our dedicated support team is readily available to assist you along the way.

OrderBump ‑ Checkout Upsells
Source: https://apps.shopify.com/orderbump

Here’s why we love this great post-purchase upsell app:

#7: Post Checkout Upsells & Promos

Post Checkout Upsells & Promos by Checkout Promotions is another one of the best Shopify apps to check out. Utilize a powerful set of comprehensive visibility rules to display enticing one-click post-purchase upsell promotions to customers immediately after payment. You can leverage this awesome app’s features to get the most out of exclusive deals. Increase sales with the power of one-click upsells.

Post Checkout Upsells & Promos
Source: https://apps.shopify.com/checkout-promotions

Here’s why we love this great post-purchase upsell app:

#8: Rebuy Personalization Engine

Rebuy Personalization Engine by ReBuy is on the list of best Shopify upsell apps due to its innovative options. Rebuy harnesses the potential of personalization by merging cutting-edge AI/ML technology with versatile software options (no-code, low-code, and custom code), seamless integrations with industry leaders, and fully customizable merchandising rules. This comprehensive solution empowers brands to cultivate data-driven shopping experiences that span the entire customer journey, encompassing everything from the homepage to checkout, and extending even further to post-purchase interactions and beyond.

Rebuy Personalization Engine
Source: https://apps.shopify.com/rebuy

Here’s why we love this great post-purchase upsell app:

#9: ReConvert Upsell & Cross sell

ReConvert Upsell & Cross sell by ReConvert is another one of the best post-purchase apps you must check out. ReConvert empowers you to incorporate one-click seamlessly upsells, post-purchase upsells, and discounted upsells into your checkout and thank you pages. By leveraging ReConvert’s conversion-focused post-purchase upsell funnel, you can effectively boost your AOV and optimize the profitability of each sale. The versatile ReConvert thank you page offers additional benefits, such as the ability to collect birthdays, upsell customers to a subscription, track orders, facilitate reordering, and present bundle-style cross-sell offers, among other features. As acquisition costs continue to rise, ReConvert becomes an invaluable tool in increasing your profit margins and achieving new sales milestones.

ReConvert Upsell & Cross sell
Source: https://apps.shopify.com/reconvert-upsell-cross-sell

Here’s why we love this great post-purchase upsell app:

#10: Rokt Ecommerce: Upsells & Ads

Rokt Ecommerce: Upsells & Ads by Rokt is one of the best post-purchase apps due to its revenue-generating features. Leveraging Rokt’s advanced machine learning capabilities, you can optimize your average order value by dynamically presenting your customers’ most compelling one-click upsell offers. Furthermore, you can generate additional income without any upfront costs. By showcasing premium offers from renowned brands such as Disney+, HelloFresh, and Venmo on your order confirmation page, you can earn revenue each time your customers eagerly respond to these enticing opportunities. Rokt’s innovative solution enables you to enhance your customers’ experience and simultaneously unlock a new stream of revenue.

Rokt Ecommerce Upsells & Ads
Source: https://apps.shopify.com/rokt-ecommerce

Here’s why we love this great post-purchase upsell app:

#11: UpsellPlus Checkout Upsell

UpsellPlus Checkout Upsell by Upsell Apps rounds out the list of top Shopify upsell apps. Maximize your upselling potential at every stage of the customer journey, including the cart, checkout, and post-purchase pages. With ShopBrain, you can automate your upselling efforts seamlessly. Take advantage of the ability to customize your checkout experience with add-ons that facilitate order bumps, allowing you to offer additional products or upgrades. Expand your upselling opportunities further by targeting subscriptions. ShopBrain empowers you to optimize your sales strategy and deliver a personalized shopping experience to your customers.

UpsellPlus Checkout Upsell
Source: https://apps.shopify.com/upsellpluscheckout

Here’s why we love this great post-purchase upsell app:

Conclusion for Shopify Apps for Post Purchase Upsell

Post-purchase apps have emerged as a highly effective tool for generating additional sales and driving revenue in e-commerce. By incorporating these apps into your marketing strategy, you can significantly boost the overall profitability of your e-commerce site.

As you can see, post-purchase apps serve as a strategic extension of the customer journey, allowing you to engage with buyers immediately after their purchase. These apps enable you to present upsell and cross-sell offers, personalized recommendations, loyalty programs, and other enticing incentives to encourage customers to make further purchases.

One of the key advantages of post-purchase apps is their ability to tap into existing customers who have already demonstrated trust and willingness to buy. By leveraging this rapport, you can maximize the value of each customer and transform them into repeat buyers, thereby increasing customer lifetime value.

Moreover, post-purchase apps offer valuable data insights and analytics that help you refine your marketing strategies. You can track customer behavior, identify trends, and optimize upsell and cross-sell offers to maximize conversions.

Ultimately, integrating post-purchase apps into your e-commerce ecosystem presents a tremendous opportunity to generate more sales, drive revenue, and enhance the overall profitability of your online business.

Grow your sales with high-performing deals.


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