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Best Shopify apps for beauty: The beauty industry has been proving itself as an ever-growing and innovative field of shopping. With it’s entrance into the world of eCommerce, that growth has only been accelerating. New AI technology, social media and influencers are all factors that help the industry stay relevant. Kylie Cosmetics for example, had a 2019 revenue of $200 million dollars built on the back of the Kardashian’s 175 million social media following.
As a beauty merchant, we want to give you the tools needed to help your brand thrive in this new era. This is why we’ve done our research and gathered the best Shopify apps for beauty merchants. Each of these apps offer essential features that will help you increase sales and gain more revenue.
PickyStory is a selling app designed to help you sell in better and more profitable ways. It’s key strategy is upselling – putting an emphasis on increasing existing customers’ sales. Leading beauty brands such as LulaFox, use this tactic because it is not only up to 25% more expensive to acquire a new customer, but the likelihood of selling to an existing customer is 60%-70% bigger than to a new one.
So how is it done? PickyStory gives you numerous opportunities for increasing your customer’s purchase. With the app, you can add a ‘Shop the Look’ widget, presenting customers with a whole look consisting of your beauty products. Next to the look, show a bundle of the products, and offer customers to add all of them together to their cart for a discounted price. All the customer has to do is click the ‘Add to Cart’ button, and they have a new beauty kit ready to go.
Another great PIckyStory feature is product kits. With these kits, you can sell in large volumes for tiered prices. This is a great fit for beauty merchants as many times when customers have a product they like, they’ll just buy a number of them at once. So lets say your customer really likes your signature eyeliner – offer 3 eyeliners for 10% off and 5 eyeliners for 20% off. Why not take advantage of this rare sale and stock up on my favorite beauty products?
Affiliate marketing is an ideal marketing campaign for beauty businesses to advertise their products faster and stably. Via the affiliate’s voice such as social channels, networks, websites, etc, they (affiliates) will deliver your products to reach a wider audience. And UpPromote: Affiliate Marketing is a potential option for you to build, manage and succeed with affiliate marketing.
To start with affiliate marketing, you can easily find your qualified affiliates via UpPromote marketplace; or using Converting your customers into affiliates feature and Multi-level Marketing feature to grow up your team.
With UpPromote app, each affiliate will have an auto-generated affiliate link which leads directly to your store. If you want to assign coupons for members, the app can do that automatically. To manage your team performance, the app will track all referral orders and your affiliate’s performance via multiple tracking methods.
Dropship beauty is a self-explanatory app. It’s a dropship app, specifically for beauty merchants. This means that you can stock up on various beauty products, such as hair extensions, wigs and lashes, without having to hold on to an inventory.
The app takes care of your stock for you. When an order is made on your site, it is automatically sent to the app which packs it up and ships it for you. The shipping info is sent directly to your customer through your store. Also, shipping takes just a couple of days, providing customers satisfactory service. You can customize your packaging, so the purchase is still associated with you.
Although only limited to US addresses, this app is great for merchants who don’t have time to deal with all of the warehouse work.
As a beauty merchant, you know that influencers and beauty gurus are the newest hype these days. And for a reason, as businesses make $5.20 for every $1 spent on influencer marketing. This is why Beauty Clout is on our best Shopify apps for beauty list.
Beaty Clout is an app for connecting you with influencers that are eager to share your products with the world. Choose from over 10,000 influencers to find the person that suits your brand and can expose your products to the right audience. The app offers deep-store integration, letting you easily hire influencers and ship your products to them.
This app is great for merchants looking to broaden their coverage on major social media outlets.
With Instafeed, connect your brand’s Instagram account to your website so that customers can view your feed right in your store. This creates ‘social proof’ of your brand, by presenting your fashion on other customers and instagram influencers, creating new conversions.
One of the things that differentiate the beauty industry from others is it’s need for personalization. Through these past years there has been a revolutionary shift towards creating products that suit specific skin tones, looks and needs, in order to make beauty products accessible for anyone. So it is important to let your customers know that this is something your brand offers.
To do this in a unique and fun way, we recommend using the Quiz kit app. Create customized quizzes and gather specific info about your customers. They will then get personalized recommendations of your beauty products that fit their exact needs in the most suitable way.
With the app you can also keep track of the quizzes results, allowing you to measure click-through rates, add to carts and purchases.
We’ve seen the importance of influencer marketing. We also saw that these strategies are so successful because they use the biggest social platforms out there. This is because Facebook, Instagram, Youtube and all the rest provide social proof. Only seeing your products on a model sometimes doesn’t cut it.
Integrating your site with social platforms exposes customers to your beauty products on real people, increasing your trustworthiness. Facebook & Instagram Autopost make this a simple task. With the app you can schedule for random products to be posted on specific times. Before the post, you will be shown a preview of how it will look like on your different pages.
By automating your social media, creating stronger connections with customers should be an easy task.
92% of customers will hesitate to buy a product from a store without reviews from customers. That potentially a 92% loss of revenue. As we’ve said earlier, social proof has a big effect on whether customers will end up buying from you or not. This is extra important in the beauty industry, as you don’t really see what you bought until you open the product and put it on. So customers might be extra skeptical.
We recommend Ali Reviews to help you create this platform for your store. With the app you can import reviews and photo reviews from AliExpress in seconds. The app also integrates with your Google Shopping feed, letting you easily push reviews into your feed.
You can also create review pop-ups that create a sense of urgency of hot items selling out. This can help trigger quick shopping decisions, increase conversions quickly and boost sales.
If you want to take social proof even a further step, why not let the customer try on your products themselves? YouCam Makeup allows customers to virtually “try on” your beauty products, from the comfort of their computer chair.
The app uses AR (Augmented Reality) technology to visualize how your different beauty products will look on customers. This is a good feature for increasing your trust with customers and possibly decreasing return rates.
Moreover, the AR experience is fun as it creates an interactive shopping experience, helping to increase customers’ sessions in your store.
Cart abandonments are not easy to dodge. Sometimes, a split of a second can cause your customer to change their mind and just click the exit button. Specifically, beauty brands suffer from an average of 67% of abandonments. This is why it’s so important to create an easier transition from an interested bypasser to a satisfied customer.
Ultimate Sticky Add to Cart lets you present the add to cart button anywhere in your store at any time. By doing that, customers can add products to their cart at any moment. This can help in simplifying your customers’ purchasing journey and increasing conversions.
However, you should note that this feature could be irritating for certain customers, so make sure it fits your store’s vibe.
As a beauty merchant, you probably know how important visuals are. The feeling a customer gets when entering your store or certain product pages can have a big effect on the way they perceive your brand. If you are looking to create a unique vibe for your brand (and if you’re selling beauty products, we hope you are), then creating aesthetical pages can be very important.
Hypervisual Page Builder aims at creating the most beautiful pages for your site. You can customize product pages, collection pages, blog posts and your homepage. Create pages that match with your store’s style in order to promote your brand’s theme.
The app also offers built-in email opt-in forms, helping you collect customers’ emails easily.
The beauty industry is always evolving. It requires you to constantly keep up with new trends and social aspects in order to become and stay successful. Using the best Shopify apps for beauty can help you stay on top of all of these things, while putting in minimum effort. Using this wide range of features are proven ways to increase sales and boost your brands revenue.
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