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Shopify Cart Progress Bar for Free Shipping, Free Gift & Checkout Discount

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Increasing sales and boosting average order value (AOV) can be challenging for e-commerce businesses. Competition is fierce, and convincing customers to make larger purchases requires strategic efforts. However, there are effective techniques to overcome these challenges. One such technique is leveraging a progress bar.

By implementing a progress bar that offers enticing incentives like free shipping, gifts, and special discounts, businesses can motivate customers to buy more and spend more. The progress bar creates a sense of achievement and urgency, driving customers to reach specific thresholds to unlock the rewards. This not only increases sales and AOV but also enhances the overall customer experience.

With valuable benefits and personalized rewards, businesses can foster customer loyalty, repeat purchases, and positive word-of-mouth. The progress bar acts as a powerful tool to engage customers, improve sales performance, and ultimately boost the success of an e-commerce business.

So, if you’re looking to take your e-commerce site to the next level, you’ve come to the right place. Read on to find out how a progress bar can become the best way you can entice customers to spend more.

What Is a Shopify Progress Bar?

In Shopify, a progress bar is a marketing tool that helps online store owners promote free shipping offers, gifts, and special deals to customers. It is a visual element typically displayed at the top or bottom of a website, prominently notifying visitors that they can avail of free shipping on their purchases.

By effectively utilizing a free shipping bar in Shopify, you can effectively promote your free shipping offers, attract customers, and drive conversions, ultimately boosting your online store’s success.

Progress bar for Shopify Cart - give discount or free shipping
Source: https://www.freepik.com/

Shopify Free Shipping, Gift, and Discount Bar Features

Here’s a closer look at Shopify progress bar features:

#1: Purpose and Benefits

The primary purpose of a progress bar is to encourage customers to make a purchase by highlighting the fact that they can enjoy free shipping on their orders. Offering free shipping can be a powerful incentive for customers, as it reduces the overall cost of their purchase and makes it more appealing.

Some benefits of using a free shipping bar in Shopify include:

#1.1: Increased conversion rates

Prominently displaying the free shipping offer can motivate hesitant customers to complete their purchases.

#1.2: Higher average order value

Customers might be encouraged to add more items to their cart to qualify for free shipping, increasing the average order value.

#1.3: Enhanced customer satisfaction

Free shipping is a desirable perk for online shoppers, and by providing it, you can improve the overall shopping experience and customer satisfaction. But that’s not all. Customers can become excited about qualifying for free gifts, special offers, and discounts by reaching specific thresholds and milestones.

#2: Integration with Shopify

Shopify provides various apps and themes that allow you to add a free shipping bar to your online store. You can explore the Shopify App Store to find apps specifically designed for creating and customizing shipping bars.

#3: Design and Customization

Once you choose an app or theme that supports free shipping bars, you can customize its appearance to match your store’s branding and design. Common customization options include:

#3.1: Text

You can specify the text displayed in the bar, such as “Free Shipping on All Orders” or “Spend $X to Get Free Shipping.”

#3.2: Colors and Fonts

You can choose the colors and fonts that align with your store’s visual identity.

#3.3: Bar Placement

You can determine whether the bar should be positioned at the top or bottom of the page.

#3.4: Animation and Effects

Some apps might offer animation or scrolling effects to make the bar more eye-catching.

#4: Rules and Triggers

Free shipping bars can be configured to appear under certain conditions or triggers, ensuring they are displayed at relevant times. Common rules and triggers include:

#4.1: Cart value threshold

The bar can appear when the customer’s cart value reaches a specific threshold that qualifies for free shipping.

#4.2: Geographic targeting

The bar can be displayed to customers from specific countries or regions where the free shipping offer is applicable.

#4.3: Time-limited promotions

You can set a specific date range for the free shipping offer, and the bar will only be displayed during that period.

#5: Mobile Responsiveness

It is essential to ensure that the free shipping bar is mobile-responsive, meaning it adapts and displays properly on various devices, including smartphones and tablets. Many apps and themes in Shopify are designed to be mobile-friendly, enabling seamless browsing and shopping experiences for customers across different devices.

What Are the Benefits of Using a Shopify Progress Bar?

Using a Shopify progress bar can provide several benefits to online store owners. Here is a detailed list of benefits of utilizing a free shipping bar in Shopify:

#1: Increased Conversion Rates

One of the primary advantages of a free shipping bar is its ability to boost conversion rates. When customers see a clear and prominent message about free shipping on your website, it can motivate them to purchase. The offer of free shipping reduces the perceived cost of their order, making it more appealing and encouraging them to complete their purchase.

#2: Higher Average Order Value

A well-designed free shipping bar can also contribute to increasing the AOV of your customers. Customers might be incentivized to add more items to their cart to qualify for free shipping. For example, if the minimum order value for free shipping is $50, a customer with $40 worth of products may be tempted to add a $10 item to qualify for the free shipping offer. This can lead to increased revenue for your store.

#3: Improved Customer Satisfaction

Offering free shipping is a desirable perk for online shoppers. It enhances their overall shopping experience and can contribute to improved customer satisfaction. Customers appreciate when they don’t have to pay extra for shipping, which can create a positive impression of your brand. Satisfied customers are more likely to return for future purchases and recommend your store to others.

#4: Competitive Advantage

In today’s highly competitive e-commerce landscape, offering free shipping can give you a competitive edge. Many online shoppers compare prices and shipping costs across different stores before making a purchase decision. You can differentiate yourself from competitors who may charge for shipping by displaying a free shipping bar on your website. This can attract customers to your store and increase the likelihood of them choosing you over others.

#5: Reduced Cart Abandonment

Cart abandonment is a common challenge for online retailers. Customers may abandon their carts if they encounter unexpected shipping costs during the checkout process. By clearly communicating the availability of free shipping through a bar, you can eliminate any surprise shipping fees and reduce cart abandonment rates. This helps streamline the checkout process and ensures a higher percentage of customers complete their purchases.

#6: Promotes Upselling and Cross-selling

Free shipping offers can be strategically used to promote upselling and cross-selling. For example, you can set a minimum order value to qualify for free shipping, encouraging customers to add more items to their carts. You can also use the free shipping bar to display related products or offers, enticing customers to explore and purchase additional items. This can lead to increased sales and revenue for your store.

#7: Easy Promotion of Shipping Offers

A free shipping bar makes it effortless to promote and communicate shipping offers to your customers. Instead of relying solely on product descriptions or checkout notifications, the bar serves as a persistent visual reminder throughout the customer’s browsing experience. This helps increase awareness of your shipping policy and can drive more conversions.

How Can a Shopify Progress Bar Improve Your E-commerce Site?

Using a Shopify progress bar can significantly impact your e-commerce site. Here’s a look at how:

#1: Increased Conversion Rates

Progress bars can contribute to higher conversion rates by improving the user experience and reducing friction during the checkout process. Research has shown that visual indicators of progress, such as progress bars, create a sense of transparency and help customers understand where they are in the checkout process. This clarity can reduce cart abandonment rates and increase the likelihood of customers completing their purchases. In fact, nearly 50% of consumers include additional items to their cart just to qualify for free shipping. This figure illustrates just how powerful free shipping can be.

#2: Reduced Cart Abandonment

Cart abandonment is a significant challenge for e-commerce businesses, with studies showing abandonment rates as high as 70%. A progress bar can help alleviate this issue by clearly representing the steps required to complete the purchase. By displaying the progress and indicating how close customers are to finishing their order, it can create a sense of accomplishment and motivate them to continue. This can lead to a decrease in cart abandonment rates and ultimately result in higher revenue. Approximately 80% of consumers expect free shipping when ordering past a specific dollar amount. So, if you’re looking to reduce cart abandonment, consider including free shipping in the mix.

#3: Improved User Experience

A seamless and intuitive user experience is crucial for driving conversions and repeated purchases. Progress bars contribute to a positive user experience by guiding customers through the checkout process and giving them a sense of control and understanding. By breaking down the steps into manageable chunks and displaying progress, customers are less likely to feel overwhelmed or confused. This enhanced user experience can lead to increased customer satisfaction, loyalty, and ultimately higher profitability. Think about it this way: a study by Deloitte showed that 1 in 5 consumers reported loyalty to certain stores and brands simply because they offer free shipping. It may seem simple, but free shipping can go a long way toward improving user experience.

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#4: Enhanced Trust and Credibility

Progress bars can instill trust and credibility in customers by providing transparency and reassurance throughout the purchase journey. Research suggests that displaying clear progress indicators can help build trust and reduce anxiety, especially for first-time buyers or customers concerned about the checkout process’s security or complexity. When customers trust your site and feel confident in their purchase, they are more likely to complete the transaction and potentially become repeat customers, positively impacting your revenue and profitability. Data from the Baymard Institute shows that nearly 20% of users drop their cart because they don’t trust a site. That is why doing everything you can to ensure transparency, such as using progress bars, can help increase trust, leading to better sales and revenue.

#5: Cross-selling and Upselling Opportunities

Progress bars can also be used strategically to promote cross-selling and upselling opportunities. By incorporating relevant product recommendations or showcasing related offers within the progress bar, you can increase the visibility of additional products or services. This can encourage customers to explore and potentially add more items to their cart, thereby boosting the average order value and revenue. Free shipping or even free pickup can lead to a 25% increase, according to Shopify data. As you can see, adding free shipping or pickup can significantly increase cross-selling and upselling opportunities.

Overall, 66% of consumers expect free shipping on all online orders. With that type of mindset, e-commerce sites need to get creative. In doing so, e-commerce sites can meet consumers’ expectations while ensuring profitability.

The worst thing any e-commerce site can do is ignore the clear signs from consumers. That is why figuring out the best ways to offer Shopify free shipping is more crucial than ever.

How Can Free Shipping in Shopify Increase Average Order Value?

Offering free shipping in Shopify can positively impact increasing the average order value (AOV) of your customers. Here’s a detailed explanation of how free shipping can contribute to boosting the AOV:

#1: Threshold-Based Free Shipping

Setting a minimum order value to qualify for free shipping encourages customers to add more items to their carts to meet that threshold. For example, if the minimum order value for free shipping is $50, a customer with $40 worth of products may be incentivized to add $10 items to qualify for free shipping. This technique nudges customers to spend more and increases the AOV.

#2: Cross-Selling and Upselling

When customers are aware of the free shipping offer, they may be more inclined to explore additional products in your store to take advantage of the benefit. Utilize strategies such as product recommendations, related items, or bundle deals to showcase complementary or higher-priced products. By effectively cross-selling and upselling, you can encourage customers to add more items to their carts, ultimately boosting the AOV.

#3: Promotional Tiers

Implementing promotional tiers based on order value can be an effective way to increase the AOV. For instance, you can offer free shipping on orders above a certain threshold but also provide an additional incentive, such as a free gift or a discount, for orders that exceed a higher threshold. This encourages customers to spend more to unlock the extra benefit, thus raising the AOV.

#4: Limited-Time Offers

Creating limited-time offers for free shipping can create a sense of urgency and drive customers to make larger purchases. Setting specific time frames or running promotional campaigns where free shipping is available creates a “fear of missing out” (FOMO) effect that motivates customers to buy more within that window. This urgency can result in increased order values during the promotional period.

#5: Cart Notifications and Reminders

Incorporating cart notifications or reminders throughout the shopping process can remind customers of the free shipping offer and encourage them to add more items to their carts. For example, displaying a message like “You’re $X away from qualifying for free shipping” dynamically updates the cart subtotal and motivates customers to add more items to reach the threshold. These notifications act as gentle nudges to increase the AOV.

#6: Clear Communication of Free Shipping

Ensure that the free shipping offer is clearly communicated to customers throughout their shopping journey. Display the information prominently on your website, product, and cart pages. By making it highly visible, customers are more likely to be aware of the benefit and be motivated to increase their order value.

It’s important to note that the effectiveness of free shipping in increasing AOV can vary based on your target audience, product pricing, and industry. It’s advisable to monitor the impact of free shipping on your store’s performance, analyze data and customer behavior, and adjust your strategies accordingly to optimize the AOV and profitability of your Shopify store.

How Can PickyStory Help Boost Your Shopify Store’s AOV?

PickyStory is an exceptional option for offering free shipping in Shopify, as it provides a comprehensive set of features that can significantly enhance your e-commerce site’s AOV, profitability, and customers’ shopping experience. With its robust capabilities, PickyStory empowers you to take your shipping strategy to the next level.

First and foremost, PickyStory enables you to offer free shipping. This highly sought-after perk can entice customers to purchase and increase conversion rates. Prominently displaying the free shipping option during the checkout process removes any potential barriers that may deter customers from completing their orders. This streamlined experience creates a positive impression of your brand and encourages repeat business.

Additionally, PickyStory goes beyond just free shipping by allowing you to create killer discounts. You can easily set up enticing discounts such as percentage-based or fixed-amount discounts, buy-one-get-one (BOGO) deals, or tiered pricing promotions. These discounts further incentivize customers to add more items to their carts, leading to higher AOV and increased revenue for your store.

Moreover, PickyStory lets you add free gifts with purchases, which can greatly enhance the perceived value of customers’ orders. By offering complimentary items or exclusive bonuses, you create a sense of delight and surprise, fostering a positive customer experience and fostering loyalty.

By leveraging PickyStory’s powerful combination of free shipping, killer discounts, and free gifts, you can optimize your e-commerce site’s AOV, improve profitability, and elevate customers’ overall shopping experience. The app’s user-friendly interface and customizable options make it easy to configure and tailor these features to align with your specific business needs and branding.

As you can see, PickyStory stands out as an excellent choice for offering free shipping in Shopify due to its comprehensive feature set, including free shipping, killer discounts, and free gifts. By leveraging these capabilities, you can effectively drive conversions, increase AOV, improve profitability, and provide customers with a delightful shopping experience.

How to Use PickyStory’s Progress Bar to Boost AOV?

One of PickyStory’s key features, the progress bar, provides a powerful tool for Shopify store owners to increase sales, boost AOV, and create a sense of urgency and excitement among customers. By leveraging the progress bar, you can effectively entice customers to buy and spend more.

How to Use PickyStory’s Progress Bar to Boost AOV-1
Source: https://try.pickystory.com/products/orange-t-shirt

The progress bar in PickyStory allows you to set milestones or thresholds customers need to reach to unlock exclusive benefits. For instance, you can use the progress bar to offer free shipping, exclusive discounts, or special deals that become available once customers reach a specific spending threshold. This gamification approach motivates customers to add more items to their carts and increase their order value to unlock these desirable offers.

how to use pickystory for checkout progress bar
Source: https://try.pickystory.com/products/orange-t-shirt

The visual representation of the progress bar provides transparency and a clear indication of customers’ progress toward unlocking the rewards. This transparency builds excitement and a sense of achievement as customers move closer to the desired milestone. It creates a psychological trigger that encourages customers to continue shopping and spend more to reach the next threshold.

By strategically setting up the progress bar in PickyStory, you can effectively drive sales and boost AOV. Customers are motivated to add additional items to their carts to qualify for free shipping, enjoy exclusive discounts, or unlock special deals. This increased order value results in immediate revenue growth and provides opportunities for cross-selling and upselling.

How to Use PickyStory’s Progress Bar to Boost AOV-3
Source: https://try.pickystory.com/products/orange-t-shirt

In addition to increasing sales and AOV, the progress bar enhances the overall shopping experience. It adds a layer of gamification and excitement to the customer journey, making the shopping process more enjoyable and memorable. This positive experience can lead to improved customer satisfaction, loyalty, and higher customer lifetime value.

Undoubtedly, PickyStory’s progress bar feature is a valuable tool that enables Shopify store owners to incentivize customers to buy more and spend more effectively. By leveraging the progress bar to offer free shipping, exclusive discounts, and special deals, you can create a sense of urgency and excitement that drives sales, boosts AOV, and enhances the overall shopping experience.

Conclusion for Cart Progress Bar for Free Shipping, Free Gift & Checkout Discount in Shopify

PickyStory can be your go-to choice to boost AOV and take your Shopify store to the next level. With features like free shipping, gifts, and exclusive discounts, PickyStory empowers you to entice customers to spend more and unlock desirable benefits.

PickyStory’s intuitive interface allows you to set up personalized milestones and progress bars that create a sense of excitement and urgency. By leveraging PickyStory, you can enhance the customer experience, foster loyalty, and ultimately increase your store’s profitability. Elevate your Shopify store’s performance with PickyStory and watch your AOV soar.

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

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Why are brands using it?

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Create Bundle as product

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Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
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Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

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www.sobelathome.com

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Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

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www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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