Popup design examples: The average conversion rate in e-commerce industry is usually around 3%, though of course this number is affected by many factors, including your industry. It seems such a low number to be considered “standard”, which is why merchants around the world are constantly looking for ways to increase their conversion rates.
One technique that can increase your conversion rate by up to 25% is popups on your site. An e-commerce popup is an attention-grabbing promotional message that shows on your website’s content. The value of popups and the many ways merchants can use them to convert visitors are often disregarded.
Granted, many people find popup ads distracting, annoying, and interruptive. However, they are still one of the most effective marketing tools. And the reason is simple. They work pretty well! When used strategically, popups enhance your visitors’ experience. They help you showcase relevant deals, offers, or products.
In this guide, we will take a look at the various popups design examples and how they can help you convert more visitors to your store into valuable buyers. Let’s dive in!