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Popup design examples: The average conversion rate in e-commerce industry is usually around 3%, though of course this number is affected by many factors, including your industry. It seems such a low number to be considered “standard”, which is why merchants around the world are constantly looking for ways to increase their conversion rates.
One technique that can increase your conversion rate by up to 25% is popups on your site. An e-commerce popup is an attention-grabbing promotional message that shows on your website’s content. The value of popups and the many ways merchants can use them to convert visitors are often disregarded.
Granted, many people find popup ads distracting, annoying, and interruptive. However, they are still one of the most effective marketing tools. And the reason is simple. They work pretty well! When used strategically, popups enhance your visitors’ experience. They help you showcase relevant deals, offers, or products.
In this guide, we will take a look at the various popups design examples and how they can help you convert more visitors to your store into valuable buyers. Let’s dive in!
There are many benefits of using popups throughout your e-commerce website. Depending on the type of popup you are displaying, and the page(s) on which you are displaying it, here are some of the benefits you can enjoy:
Popup ads are great for grabbing the attention of your shoppers. Using this marketing method can be extremely effective if there’s a specific action you want your customers to take – they are more likely to click on a CTA button that’s part of a popup than a button simply sitting on one of your website’s pages.
When a popup appears on your screen, it requires action. Customers literally can’t ignore popups – they are forced to take action and either click the “X” to remove the popup, click elsewhere on the screen, or (hopefully!) click on the popup’s link or CTA. Forcing your customers to make a decision like this can encourage them further down your funnel.
A popup located in the right place in your store, where your customers can purchase products from directly, can help increase your conversion rate. And of course, this means more earnings!
You can customize your popups and use them to ask for feedback from your site’s visitors or customers. While a sale is what you should always be aiming to achieve, sometimes gaining valuable feedback from your customers, can be almost as valuable.
Think about what you want to learn about – is it who your shoppers are, what products they are interested in, what they think of your brand, or something else?
Popups are more effective in generating opt-in subscribers and clicks. If you have valuable information in your popups, visitors will not struggle to subscribe to your website for valuable updates. Also, this means that you will get consistent and reasonable traffic.
Basically, popups are designed to quickly capture the attention of your website’s users. Moreover, it is also designed with a “Call To Action” to make your website’s visitors take action. So, you can use a popup to generate leads and collect email subscribers. Here are some ideas of how you can use popups:
You can take your popups one step further than simply collecting customer data. With PickyStory, you can use your popups to upsell and cross-sell to your customers. Let’s take a look at three examples of brands using their popups to sell more to their buyers.
Past Outdoors sells camping and hiking equipment, food, and clothing. They have created a cross-selling popup that offers their customers a discount when they purchase certain products together. Let’s take a look at how it works. First, a customer adds one of the “trigger products” to their cart. In this case, the t-shirt.
As soon as one of the relevant products is added to the cart, PickyStory recognizes that this product is part of a product deal, and triggers the relevant popup to appear:
Here, the customer can select additional products and add them to their cart to receive a discount. The products have been tailored to the buyer – someone purchasing a t-shirt for the outdoors is likely to also be interested in buying a cap and a drink holder.
Another example of tailoring your popups based on your customers’ buying habits is to wait until your customers get to the cart page. By this time, the chances of making a purchase are much higher – your customers are no longer browsing and are considering buying the specific products they have in their cart.
Let’s take a look at this example of an in-cart popup strategy. First, we see that the customer has a down comforter in their cart.
Automatically, this popup appears on the cart page as it is triggered by the presence of the comforter in the cart.
The popup offers customers a deal where they can add a pillow to their existing purchase in order to receive a free duvet cover set. This is an example of a type of “BOGO” or buy one, get one deal. All of the products are related and relevant, which increases the chances of making a sale.
If your individual products have add-on options, it’s important that these are easy for your customers to find. A popup is a great, eye-catching way to make sure your customers can’t miss the opportunity to buy more products.
Let’s take a look at this example with ramen kits:
When a customer adds one of the ramen kits above to their cart, a popup appears offering product add-ons that would make great toppers for their ramen kit. While these could be displayed at the bottom of the page, displaying these options with a popup improves visibility (and therefore, naturally, conversions).
It doesn’t crowd your product pages. Popups are a great way of displaying additional information to your customers without having to use valuable space on your product page. You can keep a simple, streamlined layout, then have a popup appear with additional details as needed.
It is cost-effective. Popups are quite affordable. You can install and activate various free plugins from Shopify. Although unnecessary, if you want to generate a professional popup ad with more features, you can get paid popup plugins.
It increases visibility. One obvious benefit is visibility. Website visitors can’t ignore a popup. It’s the first thing people see when they visit your site. It grabs their attention right away. People won’t take the bait if you design your popup in a less attractive way. In terms of getting people to pay attention, popups are 50% more effective.
PickyStory’s bundles can either be displayed as static widgets on a page, or as popups. Even if your bundle widgets are performing well, you may want to try displaying bundles as popups and analyze whether this results in a change in conversions.
Popups can either be triggered when a customer adds a product to the cart, or when a relevant product is in the cart and the customer navigates to the cart page. You can set up a series of bundles to make sure that your customers are given tailored deal suggestions throughout your store.
A properly-designed popup can put your store on the fast track to more leads, conversions, and revenue. They are one of the effective ways to engage your customers and ask them to take action.
Like in the illustrations above, various cart design and popup design examples are available for use. If you want your popup to get people to subscribe, you can customize it to suit your audience. And if you would like to use popups to sell more to your customers, try PickyStory.
If you’re looking for more e-commerce tips and recommendations, check out the PickyStory blog.
Good Luck!
PickyStory helps e-commerce merchants to collect hidden revenue by selling products together. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and Coupons.
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