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Shopify website: How to build your first online store in 2023 (+ examples)

  • 6 minutes

Shopify Website: If there’s ever been a time to venture into the e-commerce world, it’s now. Estimates suggest that e-commerce in the United States grew by 44% in 2020, with online spending representing over 20% of total retail sales for the year. Given that e-commerce “only” grew by 15% in 2019, it’s safe to say that having an online sales presence is now essential for any business, regardless of size or industry.

If you’re just starting a business, or just developing an online presence for an existing business, you may be feeling overwhelmed when it comes to creating an online store. Luckily, creating a Shopify website is an easy, painless process, and probably the most important investment you will make for your business this year. Read on to learn how to make a Shopify website and get your first ever Shopify store up and running today.

What is a Shopify website?

Never heard of Shopify? Heard of it, but don’t really know what you’re dealing with? Don’t worry, many other entrepreneurs and retailers are just now joining the Shopify party – new stores on Shopify grew by over 70% in Q2 2020, compared to Q1 2020. A record number of merchants were also added to the store in Q3 2020. So, what exactly is Shopify, and why are so many people turning to this platform for their e-commerce needs?

Basically, Shopify is a global commerce company offering clients a platform and the tools they need to start, grow, market, and manage a retail store (and business) of any size. Shopify is a specialized e-commerce platform – you can use it to build your very own e-commerce Shopify website and sell your products online. Shopify is headquartered in Canada and powers over one million businesses in more than 175 countries.

Who should create a Shopify website?

An e-commerce Shopify website lets you do it all. Display beautiful images and videos on your home page, create an About Us page to explain your brand and tell your story, use your product pages to show off your goods, and create beautiful galleries, collections, and catalogs that your customers can browse. You can also add FAQ pages, menus, and just about anything else you need.

And of course – then there’s the checkout. Your customers can add items to their cart and checkout easily – a Shopify website gives you a seamless online shopping experience. If you’re wondering whether your business could benefit from a Shopify store, the answer is yes – a Shopify website is so effective and easy to customize that there simply isn’t a single merchant or industry that can’t capitalize on this platform to increase their sales or improve their e-commerce presence.

What does a Shopify website offer merchants? What are the advantages of a Shopify website?

When it comes to creating your first e-commerce store, you have a few options. Firstly, you can build an e-commerce website from scratch, but that’s a lot of work and very frustrating if you don’t know what you’re doing. You could pay someone to do it for you, but that can get expensive. Perhaps you have an existing website that you can add a store to? This can work, but it isn’t ideal. Your other options include selling on an existing platform, such as Amazon Marketplace, or you can create your own store using a platform like Shopify.

While it’s easy to start selling your products on Amazon Marketplace, you are using an existing store (Amazon) and can’t customize any features. You’re also facing a lot of competition, and it isn’t easy to connect with your customers as they are shopping. With Shopify, you have much more freedom. You can build a store from the ground up, personalize it, and have complete control over every aspect. Unlike selling through Amazon, your store belongs to you.

As well as customizability and ownership, a Shopify store comes with some great perks. There’s a free trial, it’s easy for beginners to work with, and the pricing is affordable for those just starting out. It’s easy to create stores with mobile-friendly designs, and you’ll have access to all of Shopify’s e-commerce tools, themes, and apps to enhance different elements of your store and help expand and grow your business.

Shopify website success stories: 5 brands that built their store on Shopify

If you’re looking for Shopify website examples – there are plenty of great ones out there. Lots and lots of highly successful brands use Shopify website templates for their stores. Let’s take a look at some Shopify stores in action:

1. Allbirds

shopify website
Source: allbirds.com

If you don’t own a pair of Allbirds sneakers, you probably know someone who does. This New Zealand-based shoe company gained a cult following for their extremely comfortable and eco-friendly footwear and rose to fame with a highly successful Kickstarter campaign. Through Shopify, they have been able to grown and scale up from their modest beginnings to their current success of over $50 million in revenue each year.

2. Red Bull

shopify website
Source: redbullshopus.com

What started as an energy drunk has grown into an empire. Through clever branding and vicious marketing, Red Bull became the highest-selling energy drink in the world. Though you can’t actually buy Red Bull through their Shopify store, they do stock official branded merchandise like clothing, backpacks, and more.

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3. Heinz

Source: shop.heinz.com

Heinz has been a ketchup giant for over 150 years, and became a Shopify Plus customer in 2020 when they realized their customers were experiencing difficulty sourcing their products due to the COVID-19 pandemic. Creating a Shopify store allowed Heinz to directly sell their customers condiments, baked beans, soup, and more.

4. Gymshark

shopify website
Source: gymshark.com

Gymshark is a British-based fitness apparel and accessory retailer. It was founded in 2012 by entrepreneur Ben Francis, who was just 19 years old at the time! Gymshark started in his mother’s garage, but their e-commerce Shopify website has since led to almost $30 million in sales in over 130 countries.

How do you actually build a Shopify website?

Building a website from scratch can seem like a daunting task, but getting your Shopify store up and running is actually pretty simple. If you’re wondering how to make a Shopify website, here are the basic steps:

1. Sign up for your free Shopify trial

As they say, start at the beginning. Shopify offers a 14-day free trial, giving you enough time to get your store up and running and see whether you think the platform will be a good fit for your business. All you need is a business idea, a domain name (you can change this later – don’t stress over thinking of something clever right away!), some artwork, and your products.

2. Add products to your Shopify website

shopify website

Once you’re inside your Shopify store, it’s time to start adding your products. On the left-hand side panel, choose Products > Add products to create a product listing. From here, you will be able to enter product names and descriptions, upload product photos, set prices, add inventory/quantity information, add shipping information and costs, and more.

3. Set up pages for your new Shopify website

shopify website

There should be more to your Shopify store than just some products – you need pages to connect with your customers! Choose Online store > Pages to create an About Us page that shows your customers the people behind the products, a contact page where customers can reach out to you, or an FAQ page to answer some customer questions.

4. (The fun part) Customize your Shopify website

shopify website
Source: themes.shopify.com

Now that you have some basic store content ready to go, it’s time to customize your store and create a look for your website that reflects your brand. The first step in this process is to choose a theme – there are SO many to choose from and some are even free. Browse the Shopify theme store to find a theme that has the features you’re looking for – some are specifically designed for stores with one product, others are perfect for stores with a large inventory, and so on. Once you’ve decided on your theme, you can start customizing, rearranging, and organizing the features like headings, text, navigation menus, and more.

5. Checkout, shipping, and payment

You can customize your checkout in theme settings to create a more personalized feel. You’ll also need to set up your shipping parameters – there are lots of considerations here. Do you want to offer free shipping? How will you handle international sales? Would you prefer to charge real-time carrier rates, or a flat fee? You can also choose from local pick-up and delivery options. Finally, you need to decide how your Shopify website will accept payments, and how you’ll get paid.

6. Know your competition

Before you launch your new Shopify website, make sure to check your competitors. Knowing their traffic, what products they offer, and which Shopify apps they are using – can give you another boost. One of the best tools you can use to inspect your competition is Koala Inspector.

koala inspector
Source: koala-inspector.koala-apps.io/install

7. Launch your Shopify website!

There are plenty of other things you can do – add a custom domain name, link your social media accounts, establish some marketing strategies – but you can come back to those any time. For now, sit back, launch your store, and marvel at how clever you are.

Okay, your Shopify website is live. Now how do you generate revenue?

Although a Shopify website is relatively easy to set up, your products unfortunately won’t start throwing themselves into your customers’ carts. You need to advertise your store – link it to your social media accounts, develop some marketing strategies, and connect with your audience. You can also explore all the apps you can add to your Shopify website – some of them can really help you boost your sales.

In particular, upselling apps like PickyStory can help you generate more revenue from every customer. PickyStory allows you to feature attractive deals that your customers won’t be able to turn down, like product bundles, product kits, and Shop the Look. Each of these options encourage your customers to add extra items to their cart before checking out. You can also offer automated bundles and tempting discounts when your customers purchase products together.

Shopify website: The easy way to get your foot in the e-commerce door

Shopify website templates make it easy to build a Shopify store, even for someone new to the wide world of e-commerce. Although it’s simple to get up and running, a Shopify website can be easily customized to feel like your own, and comes with a range of great features and add-ons.

Once your store is live, make sure you invest in upselling apps like PickyStory to generate more revenue from each customer and ensure that your e-commerce store is the best it can be.

Read more: Shopify Product Bundles: The Ultimate Step By Step Guide To Bundles In 2021 [+ Examples]

Find recommended apps on the PickyStory blog.

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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