By now, you might be thinking, “Shopify Plus sounds great, but does it truly work?”
Douglas Low, CEO of Incu, a shop specializing in men and women’s fashion, had this to say about Incu’s experience with the platform:
“We’ve seen pretty significant growth in conversion and revenue year over year, which would not have been possible without the foundations and network of support provided by Shopify Plus.”
Incu’s story is the tip of the iceberg. There are thousands of Shopify Plus stores that use this platform to drive their growth.
Another example is American rapper 2 Chainz’s successful merchandise line. 2 Chainz’s team turned to the platform to handle their online sales process. In 30 days, the shop sold $2.1 worth of merchandise.
2 Chainz’s success boils down to merchandising on demand. Under their previous model, the strategy called for building up inventory and then unloading it at deep discounts. Since upgrading, their new business model allowed the brand to sell merchandise on-demand. In other words, they would only produce what customers ordered. From there, they were able to eliminate unsold stock and maintain a healthy profit margin.