In addition to helping search engines find your Shopify store, there are four compelling reasons why you should add keywords to your Shopify store.
SEO. One of the key factors in SEO is the savvy use of keywords. In particular, using keywords in a natural context helps search engines identify your Shopify store as a legit website.
Internal searches. When we talk about internal searches, we’re talking about searches users do on your site to find products or content. In this case, users type in keywords to find the products or brands they want.
User experience. Keywords improve user experience by helping users locate and comprehend content quickly on your site.
Target the right customers. Without keywords, your Shopify store may paint with a very broad brush. Instead, using keywords helps narrow down the customers that want your specific products.