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Shopify Plus Features: 8 Key Benefits of Shopify’s Premium Platform

  • 5 minutes

Shopify Plus features: Successful brands of all sorts have turned to Shopify to build their e-commerce platform. Shopify can help small and large businesses gain a foothold in e-commerce. Nevertheless, there comes a time when brands expand and thereby need a more robust e-commerce platform.

For high sales-volume brands, Shopify Plus is the answer. Large-scale businesses have come to rely on Shopify Plus to help their brands achieve unparalleled success. Shopify Plus has gotten it right with its features designed for high-volume brands.

In this article, we are going to explore Shopify Plus and the amazing features associated with this powerful platform. 

What is Shopify Plus?

Shopify Plus is Shopify’s premium platform.The traditional Shopify platform aims to help businesses of any kind have a reliable and useful online e-commerce platform, with plans to suit every type of business and flexible pricing options.

On the whole, Shopify caters to small businesses looking to find an affordable way of launching their e-commerce platforms. However, large-scale companies require more robust capabilities to meet their customers’ demands. As a result, Shopify Plus’s features aim to provide high-volume stores the capabilities it needs to handle increased transaction volumes.

Shopify Plus offers improved characteristics aimed at enterprise-level brands. Here is an overview of the Shopify Plus plan features:

  • Greater ability for customization and control of functions
  • Improved automation features
  • Better multichannel and omnichannel capabilities
  • Faster loading times

Shopify Plus isn’t necessarily “better” than the standard Shopify platform, but it can handle the increased demand from large-scale shops and offers vastly advanced customization options. As a result, you can ensure greater control over your e-commerce site.

Shopify Plus features: Who are they for?

Any business can take full advantage of Shopify Plus’s best features. On the whole, Shopify Plus’s features list caters to large-scale brands with a high sales volume. Shopify recommends its Shopify Plus platform when businesses gross over $800,000 a month in sales. Furthermore, stores with high traffic choose Shopify Plus to handle their needs seamlessly.

Nevertheless, small businesses looking for a highly customizable e-commerce platform can use Shopify Plus to meet their needs. Small businesses can use Shopify Plus, particularly when switching from other platforms such as Magento or WooCommerce. Shopify Plus’s features rival Magento’s or WooCommerce’s for a fraction of the cost. As a result, smaller shops can use Shopify Plus to create a fully tailored experience for their customers.

Startup shops on a shoestring budget should check out Shopify’s standard platform. With plans starting at $9 a month, it makes sense to start there. After all, upgrading to Shopify Plus is easy as your business grows.

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What are the best Shopify Plus features?

Shopify Plus’s best features are like Shopify’s standard features but on steroids! Shopify Plus features list the most powerful features you need for your business. So, let’s take a look at the best Shopify Plus features.

#1 Shopify Plus can handle massive traffic

The standard Shopify platform can handle anything that comes its way. Nevertheless, stores with high sales volume and customer traffic may experience delays and slow loading times. Shopify is a cloud-based platform. So, it guarantees 100% uptime. Nevertheless, there are times when a robust platform is necessary to handle vast amounts of traffic. 

For example, Kylie Cosmetics took on more than 200,000 customers at one during a pop-up event. Also, Death Wish Coffee saw their traffic spike following a Super Bowl ad. The brand took on $2.083 a minute.

These examples highlight how robust traffic-handling capabilities make Shopify Plus the go-to platform for high traffic and sales volume brands.

#2 Shopify Plus feature: Merchant success managers

Shopify Plus isn’t interested in signing businesses up for the sake of gaining subscribers. Shopify Plus wants its business partners to be successful using Shopify Plus. As such, Shopify Plus merchant success managers are special agents dedicated to serving Shopify Plus merchants.

Shopify Plus merchant success managers work with you to determine if Shopify Plus is right for you. Merchant success managers ask you questions about your needs to map out how Shopify Plus can help your store get to the next level. Also, a merchant success manager enables you to identify growth opportunities, expansion potential, and how to get the most out of Shopify Plus. 

Once you have signed on to Shopify Plus, a dedicated launch team works with you to get your store up and running. The launch team helps you with integrations (CRM, ERP, or 3PL), testing, customizations, and data migration. 

Check out Shopify’s dedicated page on merchant success managers.

#3 Shopify Plus feature: Checkout customization

Shopify Plus’s best features list customization at the top. While the standard Shopify platform gives you plenty of freedom, Shopify Plus’s best features allow you to customize every aspect of your store. As such, you can customize everything from color schemes and fonts to even offering personalized checkout pages for different customers.

In particular, Shopify Plus allows you to customize your customers’ checkout experience. Shopify Plus features will enable you to customize checkouts, allowing for a tailored experience. Here’s what you can do with Shopify Plus:

  • Tailor pricing for customized products
  • Calculate shipping rate for international customers
  • Take payments in multiple currencies and offer currency conversion
  • Reduce cart abandonment by providing follow-up notifications
  • On-screen cart that follows customers around the site

#4 Shopify Plus features advanced multichannel integration

Nowadays, you must be present on as many digital channels as possible. You may also drive traffic from various sources, such as social media, to your main e-commerce site. Shopify Plus features allow you to integrate any platform you use to drive traffic seamlessly. Social media integration with platforms such as Facebook, Pinterest, Instagram, YouTube, and Google is effortless with Shopify Plus. 

Additionally, Shopify Plus’s multichannel integration works extremely well with messenger services such as Facebook Messenger, Kik, and WhatsApp. This integration allows you to handle customer queries directly from your Shopify Plus platform regardless of where your customers are. Best of all, you can integrate messaging platforms to send reminds, thereby reducing cart abandonment and improving conversions.

#5 Theme customization (one of the top Shopify Plus features)

Shopify Plus’s best features make storefront customization a cinch. You can use specialized apps to customize your store’s theme, or you can manually edit the liquid HTML (or entrust a developer to do this for you). Shopify Plus offers free and paid customization apps. Therefore, you can choose the apps that best suit your store’s needs. You can build a completely customized storefront to match your brand’s identity in no time.

#6 Shopify Plus features multiple staff accounts

Most small businesses generally have a limited number of staff members. As a result, they only need a handful of staff member accounts. The standard Shopify platform allows you to create up to five staff accounts in its pro subscription plan.

Shopify Plus changes all that. Shopify Plus can work with your shop to create access to as many users as needed. Thus, you can grant access to your staff quickly and easily. Best of all, you can fully customize who has control over what. Moreover, you can integrate user accounts and controls from other CRM, ERP, or 3PL platforms. Consequently, your staff can effortlessly transition into your new Shopify Plus-based e-commerce site.

Source: https://www.shopify.com/plus

#7 Shopify Plus features exclusive apps

Shopify Plus offers its business partners access to exclusive apps. These apps highlight Shopify Plus’s best features by making its platform easy to use. Here is a look at the apps you can find on Shopify Plus:

  • Store design and checkout
  • Marketing and messaging
  • Sourcing and selling products
  • In-person and subscription-based selling
  • Inventory management

Please note that there is a plethora of apps at the Shopify app store. However, there are also exclusive Shopify Plus apps. These apps don’t work with the standard Shopify platform since they offer specific capabilities not available outside of Shopify Plus. For example, checkout customization apps are not available on the standard Shopify platform.

Shopify Plus features
Source: https://apps.shopify.com

#8 Wholesale channels

The standard Shopify platform caters specifically to retailers. Thus, Shopify provides outstanding options for stores handling individual orders. However, large brands often make a significant chunk of their revenue from wholesale orders. As such, Shopify Plus’s best features can easily handle wholesale orders.

Shopify Plus’s features list multiple storefronts. Therefore, your customers can visit your retail or wholesale storefront. From there, your customers have the option to customize their orders. In particular, your customized wholesale channel can offer the following:

  • Bulk discounts
  • Pricing tiers based on volume, product, or location
  • Special discount options for B2B orders
  • Minimum and maximum volumes per order

Shopify Plus merchants can apply for the Handshake Marketplace. The Handshake Marketplace is a platform that connects wholesale sellers with retailers. As a Shopify Plus merchant, you can apply for the Handshake Marketplace. Once approved, retailers will see you as a trusted supplier. 

Shopify Plus features
Source: https://www.handshake.com

Shopify Plus + PickyStory: Endless possibilities

PickyStory helps e-commerce brands like yours make the most of Shopify Plus by making it easy to generate more revenue from every store visit. PickyStory is an e-commerce sales automation platform that allows you to create product deals, initiate sales campaigns, and monitor/optimize the performance of each campaign. 

If you’re looking for a trusted partner to help you drive sales and increase revenue, let PickyStory help you harness Shopify Plus’s feature list and enable your brand to level-up your e-commerce growth.

Request a demo

Shopify Plus features: Taking your e-commerce site to the next level

Shopify provides small businesses the opportunity to go online without substantial upfront investments. You can start an online business using Shopify’s standard platform in a few hours. However, large brands and expanding companies need more punch to deliver on their customers’ expectations. 

If your business is rapidly growing sales volume, customer traffic, taking wholesale orders, needs robust customization capabilities, or caters to highly specific customer niches, Shopify Plus can provide you with the tools you need to take your e-commerce site to the next level.

If you’re looking for more Shopify tips and tricks, check out the PickyStory blog.

Good Luck!

Read more: Upsell On Shopify: How To Upsell, Best Practices, Examples (+Pro Tips)

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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