Nowadays, it seems that virtually everything happens on social media. As such, your e-commerce site must make an allowance for social media integration. Social media sites such as Facebook and Instagram can serve as marketing tools for your brand. However, you may feel more comfortable redirecting your customers to your website from your social media pages. In this approach, you can offer customers a unique checkout experience.
Shopify Plus custom checkout pages allow you to integrate social media marketing with your online store. You can redirect customers to your site or allow them to complete purchases right on your social media pages. Shopify Plus gives you the flexibility to enable your customers to choose how they want to complete their purchases.
Another powerful aspect of social media integration is that you can allow your customers to checkout after logging in using their social media credentials. This often means they don’t have to spend as much time entering shipping and payment information, leading to a faster checkout experience and reduced cart abandonment.