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Shopify Plus Pricing: Structure of Shopify’s Premium Platform Explained

  • 5 minutes

Shopify Plus pricing: Having an expanding e-commerce site has its up and downsides. On the one hand, your growing e-commerce site means your sales and revenue increase. On the other hand, you may encounter logistical issues requiring a more robust e-commerce platform. That’s where Shopify Plus comes in. 

Shopify Plus is a premium e-commerce platform used by expanding businesses and established brands. We’re talking about high sales volumes, increasing revenue, and strict logistical demands. In such situations, successful e-commerce sites need a platform to handle anything coming their way.

In this article, we explain what Shopify Plus is and how it can help your business handle significant customer demand. Most importantly, we’re going to focus on how its pricing structure relates to your business.

What is Shopify Plus?

Shopify Plus is Shopify’s premium platform. Shopify Plus aims to serve large-scale businesses. Thus, it is Shopify’s most complete plan. It takes Shopify’s Advanced, and Pro plans to the next level. Some of the world’s biggest brands use Shopify Plus to care for their substantial customer base.

Additionally, Shopify Plus is Shopify’s priciest platform. Nevertheless, it is significantly more cost-effective than other platforms such as Magento or WooCommerce. As a result, Shopify Plus is a great alternative for any big online store looking to optimize its services.

What are the benefits of Shopify Plus?

Using Shopify Plus provides several benefits. As Shopify is a cloud-based service, you don’t have to invest a dime in infrastructure. Shopify takes care of that for you. You can expect 99.99% uptime with virtually no disruptions. Moreover, your site can easily tackle upwards of 8,000 orders per minute without a hitch. Also, you get 200TB of storage for your customers.

Shopify Plus is all about complete customization. With Shopify Plus, you can customization every aspect of your storefront and product pages. You can also customize your checkout, pricing, bulk orders, and shopping. You have total control over any aspect of your store.

High-traffic sites benefit greatly from Shopify Plus. Shopify Plus can handle large traffic when you offer flash sales, live events, or limited-time offers. Also, you can implement captchas to protect your site from bots. The customized dashboard provides you with real-time data analytics. This feature allows you to make changes on the fly if need be.

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Shopify Plus allows you to enhance the checkout process by providing custom shopping carts, tiered and bundle pricing, in-person payments, and multiple currency conversion. Shopify Plus’s customized checkout lets you create specific product pricing with numerous options and features.

Finally, wholesalers can greatly benefit from Shopify Plus. Shopify Plus allows you to build multiple sites. As such, you can create a retail and wholesale site, perfect for B2B merchants. This approach enables you to offer specialized pricing based on quantity and products. You can also serve international customers with enhanced shipping options for destinations worldwide.

How does Shopify Plus pricing work?

Shopify Plus pricing is fairly straightforward. Initially, you get a 14-day free trial where you can test out Shopify Plus’s best features before you commit to paying for anything. Thus, you can make an informed decision about Shopify Plus.

Shopify Plus costs a flat $2,000 a month. This Shopify Plus fee includes using the standard Shopify Plus platform with all of its great features.

If you require more complex solutions, Shopify Plus charges a “variable rate.” On the whole, Shopify Plus aims to serve e-commerce sites that average over $800,000 in monthly revenue. Nevertheless, brands with considerably higher monthly or annual turnover may need additional features such as enhanced storage capabilities or more bandwidth. Therefore, you will need to talk to a Shopify Plus expert to get a custom quote for the specific services your online shop requires.

What’s included in the Shopify Plus pricing plan?

With a Shopify Plus pricing plan, you get access to the entire Shopify Plus platform. In particular, Shopify Plus offers the following features:

  • 18% higher conversion with Shop Pay and 60% faster checkout
  • Showcase products with AR, video, and 3D pages
  • Localized shopping experiences with multi-language support, currency conversion, B2B, and DTC
  • Customized checkout offering product bundles, bulk discounts, and tiered pricing
  • Custom shipping rates, unlimited transactions, and optimized workflow features
  • Seamless migration
  • Access to Shopify’s entire app store

How much does Shopify Plus cost to upgrade?

If you’re an existing Shopify Plus user, it doesn’t cost you anything extra to upgrade. For instance, if you have a Shopify Advanced plan ($299 a month), you don’t have to pay anything else to upgrade. You’re only liable for the $2,000 a month Shopify Plus fees.

What about Shopify Plus pricing when migrating?

Shopify Plus costs nothing extra to migrate if your site is currently on another platform, such as Magento or WooCommerce. In particular, switching from Magento to Shopify Plus takes a couple of hours. You must then pay the $2,000 Shopify Plus fees. You might have to pay for other development costs if you need specific customizations. 

Are there any other Shopify Plus costs?

Potentially! Other costs you may need to factor in include:

#1 Third-party apps

Often, Shopify Plus apps have a one-time fee. Some apps have a monthly subscription plan. Nevertheless, virtually all apps offer a free trial. Also, Shopify Plus has a number of free apps.

#2 Coding and development

If you need specific changes to your site, you may need to spend on coding or development. You can hire a trusted partner to handle your coding needs or contact a Shopify Plus partner. Shopify Plus partners are third-party service providers specializing in developing certain features.

#3 Specific platform integration

Some platforms, such as SAP, may require some coding and development to integrate with Shopify Plus. Nevertheless, Shopify Plus makes it as easy as possible to integrate third-party platforms seamlessly.

#4 Images and sounds

You may need to invest in product photos, video, or sounds. Nevertheless, Shopify Plus pricing includes unlimited stock photos, customized themes, color schemes, and branding options.

Shopify Plus pricing: are there transaction fees?

Shopify Plus waives transaction fees when you use Shopify Payments. Shopify Payments is Shopify’s proprietary payment service. Also, you can earn up to 18% more conversion rates when you enable Shop Pay. Shop Pay allows customers to save their payment and billing information on your site. As such, utilizing Shop Pay enables a faster checkout experience.

If you use a third-party payment processing service, Shopify Plus transactions fees cost 0.15% for every transaction. Shopify Plus states this fee covers additional security measures to remain PCI compliant. 

What Are Shopify Plus Credit Card Rates?

Please bear in mind that you must also pay credit card processing fees. These fees depend on the country and location your e-commerce site serves. As such, internationally-based sites may have higher credit card processing fees than in the United States.

Here are the Shopify Plus credit card rates you can expect if you have a US-based e-commerce site:

  • 2.6% plus 30 cents (USD) for every online credit card payment transaction
  • 2.5% for every in-person credit card payment transaction

Please note that you don’t pay the 30-cent fee for in-person payments when using Shopify’s POS apps. Shopify’s POS app allows you to take credit card payments from any iOS or Android device. This feature is great if you have a physical location or do live events such as pop-ups, fairs, or markets.

How does PickyStory help you get the most from Shopify Plus?

PickyStory is an e-commerce sales automation platform that’s ideal for Shopify Plus merchants who are looking to grow their revenue. PickyStory allows you to create custom product bundles and other deals to display at various points throughout your customer’s journey. 

Brands with highly customized e-commerce sites can use PickyStory’s API to create a fully-tailored front-end experience while utilizing PickyStory’s discount engine to power their deals, pricing, and discount rules. 

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Is it worth switching to Shopify Plus?

On the whole, yes. Switching to Shopify Plus is a great idea if you believe your brand is ready. Nevertheless, there are a few things to keep in mind.

Firstly, you must have a large-scale business generating significant monthly revenue. The costs associated with an upgrade to Shopify Plus are substantial, and not suitable for small businesses just starting out on Shopify.

Secondly, Shopify Plus is a great alternative if you have a high-volume and high-traffic online store. Therefore, the additional storage, bandwidth, and unlimited transaction capabilities facilitate running your e-commerce site.

Thirdly, if you need highly-customized solutions, Shopify Plus is the easiest way to tailor your site. In particular, Shopify Plus’s use of third-party apps like PickyStory makes the entire customization process a cinch.

Finally, switching over from a platform like Magento or WooCommerce makes so much sense due to Shopify Plus’s easy migration and integration capabilities. In most cases, you won’t need any additional coding or development to integrate your apps and platforms.

The verdict is: Shopify Plus’s cost is certainly worth it if you have a large-scale online shop. In contrast, if you have a smaller-sized shop, one of Shopify’s other plans would serve you better.

If you’re looking for more Shopify tips and tricks, check out the PickyStory blog.

Good Luck!

Read more: Upsell On Shopify: How To Upsell, Best Practices, Examples (+Pro Tips)

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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