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Shopify Plus Pricing: Structure of Shopify’s Premium Platform Explained

Shopify Plus pricing: Having an expanding e-commerce site has its up and downsides. On the one hand, your growing e-commerce site means your sales and revenue increase. On the other hand, you may encounter logistical issues requiring a more robust e-commerce platform. That’s where Shopify Plus comes in. 

Shopify Plus is a premium e-commerce platform used by expanding businesses and established brands. We’re talking about high sales volumes, increasing revenue, and strict logistical demands. In such situations, successful e-commerce sites need a platform to handle anything coming their way.

In this article, we explain what Shopify Plus is and how it can help your business handle significant customer demand. Most importantly, we’re going to focus on how its pricing structure relates to your business.

What is Shopify Plus?

Shopify Plus is Shopify’s premium platform. Shopify Plus aims to serve large-scale businesses. Thus, it is Shopify’s most complete plan. It takes Shopify’s Advanced, and Pro plans to the next level. Some of the world’s biggest brands use Shopify Plus to care for their substantial customer base.

Additionally, Shopify Plus is Shopify’s priciest platform. Nevertheless, it is significantly more cost-effective than other platforms such as Magento or WooCommerce. As a result, Shopify Plus is a great alternative for any big online store looking to optimize its services.

What are the benefits of Shopify Plus?

Using Shopify Plus provides several benefits. As Shopify is a cloud-based service, you don’t have to invest a dime in infrastructure. Shopify takes care of that for you. You can expect 99.99% uptime with virtually no disruptions. Moreover, your site can easily tackle upwards of 8,000 orders per minute without a hitch. Also, you get 200TB of storage for your customers.

Shopify Plus is all about complete customization. With Shopify Plus, you can customization every aspect of your storefront and product pages. You can also customize your checkout, pricing, bulk orders, and shopping. You have total control over any aspect of your store.

High-traffic sites benefit greatly from Shopify Plus. Shopify Plus can handle large traffic when you offer flash sales, live events, or limited-time offers. Also, you can implement captchas to protect your site from bots. The customized dashboard provides you with real-time data analytics. This feature allows you to make changes on the fly if need be.

Grow your sales with high-performing deals.

Shopify Plus allows you to enhance the checkout process by providing custom shopping carts, tiered and bundle pricing, in-person payments, and multiple currency conversion. Shopify Plus’s customized checkout lets you create specific product pricing with numerous options and features.

Finally, wholesalers can greatly benefit from Shopify Plus. Shopify Plus allows you to build multiple sites. As such, you can create a retail and wholesale site, perfect for B2B merchants. This approach enables you to offer specialized pricing based on quantity and products. You can also serve international customers with enhanced shipping options for destinations worldwide.

How does Shopify Plus pricing work?

Shopify Plus pricing is fairly straightforward. Initially, you get a 14-day free trial where you can test out Shopify Plus’s best features before you commit to paying for anything. Thus, you can make an informed decision about Shopify Plus.

Shopify Plus costs a flat $2,000 a month. This Shopify Plus fee includes using the standard Shopify Plus platform with all of its great features.

If you require more complex solutions, Shopify Plus charges a “variable rate.” On the whole, Shopify Plus aims to serve e-commerce sites that average over $800,000 in monthly revenue. Nevertheless, brands with considerably higher monthly or annual turnover may need additional features such as enhanced storage capabilities or more bandwidth. Therefore, you will need to talk to a Shopify Plus expert to get a custom quote for the specific services your online shop requires.

What’s included in the Shopify Plus pricing plan?

With a Shopify Plus pricing plan, you get access to the entire Shopify Plus platform. In particular, Shopify Plus offers the following features:

How much does Shopify Plus cost to upgrade?

If you’re an existing Shopify Plus user, it doesn’t cost you anything extra to upgrade. For instance, if you have a Shopify Advanced plan ($299 a month), you don’t have to pay anything else to upgrade. You’re only liable for the $2,000 a month Shopify Plus fees.

What about Shopify Plus pricing when migrating?

Shopify Plus costs nothing extra to migrate if your site is currently on another platform, such as Magento or WooCommerce. In particular, switching from Magento to Shopify Plus takes a couple of hours. You must then pay the $2,000 Shopify Plus fees. You might have to pay for other development costs if you need specific customizations. 

Are there any other Shopify Plus costs?

Potentially! Other costs you may need to factor in include:

#1 Third-party apps

Often, Shopify Plus apps have a one-time fee. Some apps have a monthly subscription plan. Nevertheless, virtually all apps offer a free trial. Also, Shopify Plus has a number of free apps.

#2 Coding and development

If you need specific changes to your site, you may need to spend on coding or development. You can hire a trusted partner to handle your coding needs or contact a Shopify Plus partner. Shopify Plus partners are third-party service providers specializing in developing certain features.

#3 Specific platform integration

Some platforms, such as SAP, may require some coding and development to integrate with Shopify Plus. Nevertheless, Shopify Plus makes it as easy as possible to integrate third-party platforms seamlessly.

#4 Images and sounds

You may need to invest in product photos, video, or sounds. Nevertheless, Shopify Plus pricing includes unlimited stock photos, customized themes, color schemes, and branding options.

Shopify Plus pricing: are there transaction fees?

Shopify Plus waives transaction fees when you use Shopify Payments. Shopify Payments is Shopify’s proprietary payment service. Also, you can earn up to 18% more conversion rates when you enable Shop Pay. Shop Pay allows customers to save their payment and billing information on your site. As such, utilizing Shop Pay enables a faster checkout experience.

If you use a third-party payment processing service, Shopify Plus transactions fees cost 0.15% for every transaction. Shopify Plus states this fee covers additional security measures to remain PCI compliant. 

What Are Shopify Plus Credit Card Rates?

Please bear in mind that you must also pay credit card processing fees. These fees depend on the country and location your e-commerce site serves. As such, internationally-based sites may have higher credit card processing fees than in the United States.

Here are the Shopify Plus credit card rates you can expect if you have a US-based e-commerce site:

Please note that you don’t pay the 30-cent fee for in-person payments when using Shopify’s POS apps. Shopify’s POS app allows you to take credit card payments from any iOS or Android device. This feature is great if you have a physical location or do live events such as pop-ups, fairs, or markets.

How does PickyStory help you get the most from Shopify Plus?

PickyStory is an e-commerce sales automation platform that’s ideal for Shopify Plus merchants who are looking to grow their revenue. PickyStory allows you to create custom product bundles and other deals to display at various points throughout your customer’s journey. 

Brands with highly customized e-commerce sites can use PickyStory’s API to create a fully-tailored front-end experience while utilizing PickyStory’s discount engine to power their deals, pricing, and discount rules. 

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Is it worth switching to Shopify Plus?

On the whole, yes. Switching to Shopify Plus is a great idea if you believe your brand is ready. Nevertheless, there are a few things to keep in mind.

Firstly, you must have a large-scale business generating significant monthly revenue. The costs associated with an upgrade to Shopify Plus are substantial, and not suitable for small businesses just starting out on Shopify.

Secondly, Shopify Plus is a great alternative if you have a high-volume and high-traffic online store. Therefore, the additional storage, bandwidth, and unlimited transaction capabilities facilitate running your e-commerce site.

Thirdly, if you need highly-customized solutions, Shopify Plus is the easiest way to tailor your site. In particular, Shopify Plus’s use of third-party apps like PickyStory makes the entire customization process a cinch.

Finally, switching over from a platform like Magento or WooCommerce makes so much sense due to Shopify Plus’s easy migration and integration capabilities. In most cases, you won’t need any additional coding or development to integrate your apps and platforms.

The verdict is: Shopify Plus’s cost is certainly worth it if you have a large-scale online shop. In contrast, if you have a smaller-sized shop, one of Shopify’s other plans would serve you better.

If you’re looking for more Shopify tips and tricks, check out the PickyStory blog.

Good Luck!

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