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Shopify vs Shopify Plus: Which is Best For Your Store? [Complete Guide]

Shopify vs Shopify Plus: Since its inception, Shopify has become one of the fastest-growing e-commerce platforms today, and for good reason. It has helped many users conduct safe transactions without complex technologies, risky security concerns, or a deep knowledge of creating and maintaining a website. 

Shopify is a comprehensive e-commerce cloud-based solution. It is not too pricey and can save a lot of time. If you want complete control over your store’s setup and structure, then Shopify is the perfect solution for you. 

No doubt, the core Shopify service makes an excellent option for individuals looking to sell online. However, you might need a more customized experience if you’re an enterprise.  

Enter Shopify Plus, an advanced solution for enterprise-grade businesses. Shopify Plus gives the same core features and dashboard as Shopify, but it allows access to unique features, integrations, dedicated support, and lots more. 

In simple words, Shopify is for small and medium scale businesses. Conversely, Shopify Plus is for enterprise-level companies. Think Hyatt Hotels Corp, Gymshark, Fitbit, Kylie Cosmetics, and so on. In this blog post, we’ll differentiate between the two, outlining their benefits and how they can help your business. This blog will assist you in making an informed decision and selecting the one that best meets your needs.

What is Shopify Plus?

Shopify Plus is an online e-commerce platform that allows you to host, build, and grow your business. Shopify Plus is Shopify’s advanced and improved version; the user interfaces of both platforms are similar. 

Shopify Plus features significant developments that make it a top choice for larger brands. Also, this advanced platform provides you with improved tools and advanced functionality. You also have complete control over your business, making it easier to scale.

Shopify vs Shopify Plus: Pricing

The cost for standard Shopify plans is straightforward, and it ranges from $9 to $299 per month:

There are two pricing options for Shopify Plus:

To employ Shopify vs Shopify Plus pricing option, you must contact Shopify Plus. They will discuss your needs and give you a quote for your project.

As you can see, Shopify Plus is not inexpensive. Therefore, make sure that you need its feature set before making it your e-commerce solution.

Shopify vs Shopify Plus: Three key differences

Typically, the Shopify Plus plan has more features than the Shopify plan. So instead of concentrating on what’s the same, we will help you understand the key differences between Shopify vs Shopify Plus. Let’s take a look at how these two platforms differ.

#1 Pricing

Pricing is a significant distinction between the two e-commerce platforms. The core Shopify solution has flat plans irrespective of your Shopify sales numbers. Basic Shopify, Shopify, and Advanced Shopify cost $29, $79, and $299, respectively. 

With Shopify Plus, you may need to contact sales for a specific cost. Shopify Plus personalizes the quote to your specific needs and budget. 

That said, the pricing is influenced by your company’s sales volume and specific needs. The costs are about $2,000 monthly or 0.25% of sales volume per month. 

#2 New dashboard

Shopify Plus offers users a new dashboard. Amazingly, the dashboard runs many stores, user permissions, and staff accounts in one place. The dashboard gives you an overview of your store to support teamwork and automation.

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#3 Wholesale channel

As you grow, you’ll certainly have customers that want to buy from you in large quantities. And it’s reasonable to use an enterprise-level platform to expedite wholesale sales.

This feature helps you build a unique password-protected storefront, and it means you can provide the same products at specific rates to wholesale buyers.

Advantages of Regular Shopify vs Shopify Plus

While Shopify Plus has more features than the regular Shopify platform, this doesn’t make it a better solution for all Shopify users. In fact, when it comes to Shopify vs Shopify Plus, the regular Shopify platform is actually more suitable for many merchants. Let’s take a look at some of Shopify’s advantages:

#1 Both platforms include 3D Secure

This function safeguards merchants against fraud during credit card transactions. When a fraudulent payment is processed, your company is not held liable.

#2 The Shopify apps you can install on your Shopify store are limitless

This is how you may boost your chances of rapid growth. The Shopify app store features apps that can help you increase revenue, expand your customer base, improve your inventory management, and much, much more. 

#3 Multi-Currency Selling

If you use Shopify’s payment processor, your store will automatically change the currency. And this depends on the location of your buyers. This simplifies things for both your consumers and you, and is a powerful feature that’s available in regular Shopify plans.

Limitations of Shopify vs Shopify Plus

#1 Support

If you’re searching for a more robust support package, Shopify Plus is the best option. With Shopify Plus, you will have account managers to handle your account. Merchant success, launch, and 24/7 support managers will be among these managers.

When you are ready to begin, launch managers will assist you in setting up your store and you will get the technical assistance needed to develop your store. Additionally, merchant success managers will guide you using the proper approach to increase profit. This includes things like sales channels, billing support, and so on.

#2 Themes

Your Shopify Plus launch manager will assist you in setting up your Shopify Plus store. Also, they will help you integrate it into the Shopify Plus platform without writing a line of code. If you’re using Shopify’s regular platform, you don’t have this luxury.

While you can use a theme to set up a regular Shopify store without requiring code, changing the theme requires some technical knowledge and Liquid coding ability (Liquid is the programming language for Shopify).

#3 Transaction fees

On Shopify, transaction fees are fixed and cannot be changed. On the other hand, Shopify Plus allows you to negotiate the fee you pay per transaction. In terms of e-commerce functionalities, Shopify Plus outperforms the competition. 

Shopify includes a vast range of sales tools and services, many of which are similar to Shopify Plus. On the other hand, Shopify does not offer as many complex capabilities as Shopify Plus.

Using PickyStory on Shopify or Shopify Plus

PickyStory offers deals and plans suitable for all Shopify merchants. Small merchants just getting started with Shopify can add simple but highly effective product bundles to their existing product pages. 

Larger brands using Shopify Plus can harness PickyStory’s discount engine to develop complex discount rules and create a unique sales experience. Further, the PickyStory storefront API allows you to use PickyStory’s discount mechanisms in the background, while creating a fully-customized front-end experience, ideal for established brands.

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Shopify vs Shopify Plus: Which is better?

Shopify and Shopify Plus have similar offerings when it comes to the essential e-commerce functionality. However, Shopify Plus will come in handy if you want access to many features, support options, and flexibility.

While that may sound perfect, it also comes at a cost, with a monthly payment of about $2,000. So, if your store is not making millions in sales, you may want to stick with the core Shopify platform (for now). Shopify Plus will always be there when you’re ready for it. 

Learn more on the PickyStory blog.

Good Luck!

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