Let’s suppose you have a perfect understanding of your customers. Let’s also assume you’ve built a top-quality site. Now, your Shopify store’s success boils down to selling the right products. However, your site ends up selling the “wrong” products.
How is this possible?
Tech legend Steve Jobs offers this blunt piece of advice.
“Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.”
Harsh, but true. If you can help achieve your customers’ goals and dreams, you have a great shot at building a successful Shopify store. For example, imagine you sell household cleaning products. What do your customers want? Products that will clean most effectively, products that reduce the amount ot time spent cleaning, or products that are environmentally friendly? Once you know what your customers need, you can offer them the right products.