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Shopify Success Rate: How to Make It in the Harsh World of E-commerce

  • 5 minutes

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Shopify success rate: Starting a new business is no easy task. According to the US Bureau of Labor Statistics, roughly 20% of new businesses fail within their first couple of years. That figure climbs to 45% within five years and 65% during the first ten years. Only about a quarter of new businesses make it past the 15-year mark.

These figures reflect how challenging building a new business can be. In the digital world, starting a new business is even more challenging. In this article, we will explore Shopify success rates. In particular, we’ll focus on how many e-commerce stores make it and how your store can be among the winners. We’ll unlock some of the secrets to building a successful e-commerce site.

What is the Shopify success rate?

Most estimates coincide that the Shopify success rate is about 5-10%. Note that Shopify doesn’t release specific numbers around this, so it’s hard to know exactly. 

That Shopify success rate might seem quite low, but don’t let it deter you! It’s just a good reminder of how hard it is to start a new business, and keep it afloat. It ultimately requires a combination of knowledge, skills, experience, and perhaps even a dose of luck from time to time. Unfortunately, many eager entrepreneurs build a Shopify e-commerce site without truly understanding what it takes to succeed.

Building a successful Shopify store demands that you understand the most common mistakes and how to avoid them. Fortunately, we’re here to take a deep dissection into some of the mistakes entrepreneurs make. By understanding these mistakes, you can build a successful Shopify store. This knowledge will help you climb into that coveted 5%.

What are the five most common reasons why e-commerce stores don’t make it?

The five most common reasons in this section don’t necessarily apply to Shopify e-commerce sites. These reasons essentially apply to any online store. However, using Shopify as your chosen platform gives you a leg up on the competition. 

How so?

Overall, Shopify simplifies building an e-commerce site. As a result, you can leverage Shopify’s tools and apps to make building a successful Shopify store straightforward. Let’s take a look at some of the most common reasons why e-commerce stores don’t make it. 

Shopify success rate: Avoid these common mistakes

#1 Failing to Understand your customers

Simply put, businesses that don’t understand their customers are doomed to fail. Virgin founder and CEO Richard Branson once said, “To succeed in business, you need to be original, but you also need to understand what your customers want.” 

Branson’s quote sums up this first mistake. When you fail to understand your customers, you most likely end up in the wrong market niche. For instance, your Shopify e-commerce site focuses on beauty and cosmetic products. 

You build an original-looking site aimed at a younger demographic. However, your products typically sell better in an older market niche. As a result, your branding and marketing efforts fail to deliver your expected results. 

What’s the lesson here? 

Striving to be hip and original will only take you so far. When you clearly understand your customers, you can build a great-looking site that appeals to and attracts the right customers. 

Extensive AB testing of your site is also a great idea, and might result in a few surprises. Spend as much time as possible learning who your customers are, what they’re looking for, and how you can best give it to them.

#2 Choosing the wrong products (a major Shopify success rate factor)

Let’s suppose you have a perfect understanding of your customers. Let’s also assume you’ve built a top-quality site. Now, your Shopify store’s success boils down to selling the right products. However, your site ends up selling the “wrong” products.

How is this possible?

Tech legend Steve Jobs offers this blunt piece of advice.

“Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.”

Harsh, but true. If you can help achieve your customers’ goals and dreams, you have a great shot at building a successful Shopify store. For example, imagine you sell household cleaning products. What do your customers want? Products that will clean most effectively, products that reduce the amount ot time spent cleaning, or products that are environmentally friendly? Once you know what your customers need, you can offer them the right products.

shopify success rate

#3 Neglecting mobile customers

Today, m-commerce is a massive component of almost every successful Shopify store. After all, there are roughly 6.3 billion smartphone users in the world. Two hundred ninety million of those users are in the US alone. Therefore, your Shopify store must facilitate users’ access to a mobile version of your site. 

shopify success rate

Sadly, many e-commerce sites fail because they neglect to build a mobile app or a mobile-friendly version of their site. Of course, developing a mobile app can be a costly endeavor. Therefore, the next best thing is to build a mobile-friendly site. Shopify can help you do that, and it’s well worth the time and effort.

#4 Low-quality storefront

Trust is a valuable commodity in the e-commerce world. As such, a low-quality store breeds mistrust with customers. For instance, stores with spelling mistakes or even just vague product descriptions may turn customers away. Plus, poor-quality photos and a poor storefront design may cause your customers to think you’re an amateur shop.

Unfortunately, new e-commerce sites fail to realize the importance of building a top-quality site. With Shopify, it’s hardly difficult to make a great site, even if you’ve never done it before. Using Shopify’s great apps and theme templates will help you give your customers a great first impression.

#5 Poor customer service has a huge impact on the Shopify success rate

Many Shopify stores fail because they can’t handle customer service appropriately. Customer service involves answering questions dealing with returns, complaints, and refunds. As a result, your ability to swiftly handle customer communication will give your customers a great shopping experience. 

There are plenty of great Shopify customer service apps. These apps make communication easy by integrating several channels. For instance, you can integrate social media, email, and chat functions into a single dashboard. This approach allows you to manage customer communication quickly and easily. Consequently, you can boost your site’s overall performance by giving your customers a great shopping experience.

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What are the five most common signs of Shopify success?

Let’s say you address all the points above, and you think your store is doing ok. What are the signs that you’re on the right track? How do you know whether your store is in line to become on of the lucky 5-10%? Here are some of the key metrics you can use to track your store’s success. 

#1 Increasing revenue

Undoubtedly, growing revenue is a key indicator that your store achieves success. Sustained month-to-month growth is an encouraging sign of your e-commerce site’s success. 

shopify success rate

Naturally, there are ups and downs – sales, holidays, and other factors can have a big impact on your sales. So, one down month should be no cause for concern, but measuring overall trends is very important. 

#2 High site traffic (good indicator of Shopify success rate)

Another key success metric is site traffic. Site traffic is just like getting customers to walk into a store. Naturally, you cannot expect to sell anything unless customers walk in the door. Similarly, site traffic reflects the number of visitors your site gets. 

Most Shopify sites measure their traffic daily. In other words, they calculate the number of daily visitors. High-traffic sites measure their visitors hourly. Extremely high-traffic sites measure visitors by the minute. 

Generally speaking, if your site keeps getting more visitors, you can take that as an encouraging sign. However, customers walking through the door isn’t what makes you money, which brings us to the next point.

#3 Conversion rate

A high number of visitors is a great thing. A high conversion rate is even better. A high conversion rate means your visitors are buying into your e-commerce site. Thus, you can track your Shopify store’s success by how many visitors end up making a purchase. 

For instance, if 3 out of every 100 visitors purchase, you have a 3% conversion rate. Generally speaking, anything over 5% is amazing, and you can relax.

#4 Return/refund rate

Indeed, making sales is great. However, a clear sign of trouble is a high number of returns and refunds. If your store has a high return or refund rate, it means something is wrong. Ultimately, you may lose both money and customers. 

Therefore, keeping your return and refund rate below 1% should be your golden metric. If you focus on delivering exactly what customers want, you’ll keep your refund rate down as low as possible.

#5 Profitability

Second, you can measure your Shopify store’s success by its profit margin per product. For instance, if product A costs $1, and you sell it for $1.50, you have a 50-cent profit margin. This metric is your gross margin, as you may still have overhead costs to consider. A gross margin of over 25% is healthy. 

However, you may find that most products have a gross margin of at least 50%. It’s a sign of trouble if your shop is handling razor-thin margins. This situation means your costs are too high, or you’re not pricing your products appropriately.

How can PickyStory help you become the next Shopify success story?

PickyStory can help you generate more revenue from every store visit by selling extra products to your customers. Rather than adding one product to their cart, offer your customers a three pack, or tempt them with products that are often purchased together. This helps to increase your average order value (AOV), which in turn boost revenue and helps ensure your store makes it. 

shopify success rate

With PickyStory, you can display deals on product pages, in collections, in the cart, and just about anywhere else you like. What’s more, your inventory is automatically synced with Shopify and tracked at SKU-level, and the deal widgets can be customized to suit your brand’s stylings. 

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Stay on the right side of the Shopify success rate

Becoming the next Shopify success story is about understanding what your customers want and how you can better serve them. After all, you already know the value that your products can deliver. So, the challenge is to combine your e-commerce site’s value proposition with outstanding customer service. Then, PickyStory can help you maximize your site’s overall value with irresistible product deals.

You have everything it takes to make it into that top 5% of Shopify stores!

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  • Topics: Shopify How-To

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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