There are two ways to customize a Shopify theme, the easy way, and the hard way. The hard way involves coding, web design, and beta testing. While this can provide you with a unique theme that helps your store stand out, it requires some knowledge and experience, or access to a developer with those skills.
The “easy” way is to use apps to customize your Shopify theme. There are product customization apps, page-building or Shopify theme building apps, and many other types of apps that can bring a unique appearance and experience to your Shopify store.
Ultimately, finding your Shopify store’s sweet spot requires some tinkering with color schemes, layouts, fonts, images, and functionality. So, please take the time to explore how you can customize your Shopify store to suit your brand’s identity.