Shopify Themes: A Complete Guide to Creating Your Store’s Perfect Style

Shopify themes: Building your Shopify store requires you to find the perfect style to suit your brand and products. However, building it might be challenging, especially if you don’t have much design experience. Luckily, Shopify has taken care of that. With Shopify themes, you can build your store’s perfect style without needing to be a web design expert.

In this article, we are going to explore what Shopify themes are and how you can use them to build your store’s perfect style. Also, we will discuss how you can find the best Shopify themes for fashion, jewelry, single-product stores, and anything else you need for your brand and products.

What are Shopify themes?

In general, a Shopify theme is a template you can use to give your e-commerce site a functional look. These Shopify templates allow you to create your storefront without the need for coding. Also, Shopify themes are customizable. As such, you can change them to suit your brand’s color scheme, font, and overall look.

There is a wide variety of themes you can choose from, in order to find the one that best suits your product offering. There’s a theme for every occasion, whether you’re looking for a Shopify minimal theme or one that throws your customers into sensory overdrive. There are also themes designed with specific industries in mind, like furniture stores, outdoor goods, and accessories

Shopify themes

Please note that some Shopify themes are completely free to use, while other themes have a free trial period before you purchase them. For newcomers to Shopify and those on a budget, free themes are the best way to go. Nevertheless, you can always switch to a paid theme if you like.

Why is a Shopify theme important?

Using a Shopify theme is crucial to your store’s success. Shopify themes create an attractive visual that will engage your customers. Moreover, Shopify themes allow you to showcase your products easily and effectively. For instance, you can use a slideshow feature to highlight your most popular items. Also, you can use Shopify “collections” to group items in specific categories.

Shopify themes

Without a theme, your Shopify store is essentially “naked.” Additionally, you might have to build your storefront from scratch. Creating a storefront from scratch requires extensive coding and web development. Unless you are keen on spending the time needed to make a storefront from scratch, using a Shopify theme is the best way to go.

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How can you find a Shopify theme?

Finding top Shopify themes is a straightforward proposition. You can visit the Shopify Theme Store to browse through the extensive Shopify theme selection. Please bear in mind that Shopify groups themes based on your store’s philosophy. 


Here is a look at some popular theme styles:

Also, you can browse themes based on your specific industry. For example:

To help you make your decision, each theme offers a store preview. This preview allows you to get a good picture of what your finished storefront might resemble. Thus, it would be best if you took the time to browse and preview themes so you can choose the perfect one for your store.

What are paid and free Shopify themes?

Shopify offers two main types of themes: free and paid.

Generally speaking, free Shopify themes are native to Shopify. In other words, Shopify develops these themes so you can use them freely without having to pay a subscription. The cost of these themes is part of your monthly Shopify subscription fee.


Paid themes generally come from third-party developers. These developers are companies and individual programmers that develop themes specifically for Shopify’s platform. The vast majority of these themes offer a free trial period. The trial period typically runs from 14 to 30 days. After the trial period, you must purchase a subscription. This cost depends on the theme itself. Some themes cost a one-time free while others cost a monthly subscription fee.

Newcomers to Shopify often start with a free theme, as it saves money during what can be an expensive time. As stores expand and need change, store owners may choose to switch to a paid theme. Of course, you don’t have to transfer to a paid theme; you could run your Shopify store with a free theme as long as you like.

What should you look for in a Shopify theme?

Amid the sea of Shopify themes, it’s important to have criteria you can use to determine which themes are the best for your shop. So, let’s take a look at seven elements you can use to judge which themes are the best for your Shopify store’s theme. 

Of course, the best Shopify theme for a jewelry store is not necessarily going to be the same as the best Shopify theme for a hardware merchant, so there are lots of different factors to consider when choosing a theme.

#1 Shopify theme responsiveness

Responsiveness is a critical element you need to consider when it comes to choosing the right Shopify theme for your store. A responsive Shopify theme works well across various device types. As such, your chosen theme should work well on a desktop or mobile device. As a result, a responsive Shopify theme allows your customers to have a smooth and seamless experience while at your shop. 

Please check out to get a look at Shopify’s carefully curated themes for “responsiveness.” Here, you can find a wide selection of themes optimized for responsiveness.

#2 Mobile-friendly Shopify themes

Having a mobile-friendly site is essential to your store’s success. Therefore, your chosen Shopify theme must have a mobile-friendly design in mind. Top Shopify themes for Mobile-friendly stores cater to both mobile and desktop, to simplify your customers’ experience while on your site. As a result, you can expect a boost in sales and customer engagement.

Shopify themes

#3 Shopify themes designed for conversions

It’s one thing to get your customers on your site. But it’s another thing to convert visits into sales. To drive conversions, your Shopify theme should facilitate the purchase process. For instance, the best Shopify themes for conversions should make it easy for your customer to add products to their cart and checkout. This process includes facilitating payment methods and providing detailed product information. 

#4 Industry-specific Shopify themes

Shopify themes generally come designed for specific industries. These themes highlight specific functions to facilitate showcasing certain products. For instance, some of the best Shopify themes for clothing and fashion use image-heavy arrangements to feature products. Retail-intensive themes have a layout to accommodate multiple products per page. Therefore, you can select your Shopify theme based on templates specific to your industry. 

Shopify themes

#5 Product catalog

Your product catalog plays a key role in determining your Shopify store theme. For instance, shops with small product catalogs need to showcase individual products more than collections. 

Indeed, there are even some Shopify themes that are developed specifically for stores with one product. In contrast, stores with large product catalogs benefit from Shopify’s “collections” feature. Moreover, large product catalogs need to display multiple products on a single page without overcrowding it.

You can search the Shopify theme store to find themes specifically designed with either large or small product catalogs in mind. Stores with a large number of product options can also find suitable themes, and you can also explore some of the top Shopify themes for dropshipping.

#6 Shopify themes suitable for your brand and products

Your Shopify theme should be representative of your brand’s philosophy and product offering. For example, you need bright colors and a cheerful layout if your brand caters to a younger audience. Similarly, neutral colors and a formal layout are useful when serving business customers. Clean, modern Shopify themes can also have a powerful effect. Overall, it’s worth looking into Shopify themes that capture your brand’s spirit and image.

#7 Shopify themes designed with SEO in mind

Did you know that your theme can actually help drive traffic to your store? While the main job of your theme is to make your store look beautiful, this will go to waste if your store is not appearing on relevant Google searches. Using a Shopify theme designed with SEO in mind can help boost the number of visitors to your store. 

How can you customize a Shopify theme?

There are two ways to customize a Shopify theme, the easy way, and the hard way. The hard way involves coding, web design, and beta testing. While this can provide you with a unique theme that helps your store stand out, it requires some knowledge and experience, or access to a developer with those skills.

The “easy” way is to use apps to customize your Shopify theme. There are product customization apps, page-building or Shopify theme building apps, and many other types of apps that can bring a unique appearance and experience to your Shopify store. 

Ultimately, finding your Shopify store’s sweet spot requires some tinkering with color schemes, layouts, fonts, images, and functionality. So, please take the time to explore how you can customize your Shopify store to suit your brand’s identity.

What Are Shopify 2.0 Themes?

Shopify’s online store 2.0 is an upgrade to its traditional platform. In essence, Shopify’s 2.0 platform offers greater ease for customization, flexibility, and functionality. As such, Shopify stores requiring more robust capabilities can use the 2.0 platform to build highly customized stores.

Shopify themes

With Shopify’s 2.0 platform, users must use compatible themes. As such, you must look for themes with the “2.0” label. When you choose a Shopify 2.0 theme, you know the theme is built to take advantage with Shopify’s online store 2.0 update, rolled out in 2021. 

Here are some of the features that come with Shopify 2.0 themes:

Please note that non-2.0 themes don’t offer some or all of these characteristics. As such, you must consider using a 2.0 theme if you’re looking to get additional features and functions. Please note that some 2.0 themes are free to use though most of them come with a paid subscription.

Add PickyStory to your Shopify theme to generate more revenue

PickyStory is compatible with all Shopify themes, including 2.0 themes. The widgets can be easily dragged and dropped onto any page in your store, allowing you to create deals displayed to your customer at key, strategic points in their journey through your store. 

What’s more, PickyStory widgets are fully-customizable. You can change the font, colors, messaging, and layout of the deals to match your brand’s style and blend seamlessly into your online store. 

Shopify themes: Take the time to find the right choice for your store

Choosing the right Shopify theme is a key decision on your e-commerce journey. Indeed, choosing the right theme will greatly facilitate building your store and generating revenue right from the beginning. Shopify simplifies building your storefront through its themes. You can get started with free themes as you first develop your store. 

Also, you can consider upgrading to different themes, such as a 2.0 theme, when your store expands. Shopify allows you to upgrade as your needs change quickly, and switching from one theme to another typically isn’t too difficult. 

Your theme helps to shape your entire Shopify store and plays a huge role in how your customers view your brand. Spending some time to find a theme that meets your needs and gives you the vibe you’re looking for is certainly time well spent!

If you’re looking for more tips and recommendations, check out the PickyStory blog.

Good Luck!

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