In essence, a e-commerce sales promotion is anything your brand does to boost sales online. Promotions run from traditional discounts to gimmicks, such as offering free products to customers whose names start with the letter X.
E-commerce sales promotions are also highly effective at boosting brand visibility and position. However, there is a dark side to promotions. Mainly, running too many promotions can cause customers to become accustomed to them. Customers, as a result, become overly reliant on your sales meaning they become reluctant to pay the regular price.
What does this mean, then?
Running sales promotions must have a logic and clear strategy behind them. Otherwise, you run the risk of having customers dismiss your e-commerce promotion ideas as gimmicks. This situation may cause your brand to lose ground with competitors.