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Best Shopify themes for clothing: Having a successful e-commerce store in the fashion industry is no easy feat. Fashion is the largest e-commerce market, growing at around 9% each year and expected to reach a staggering market size of over $1000 billion by the end of 2025. This huge growth of the e-commerce fashion market means that there are more online stores for customers to choose from than ever before. Even if you have great products and competitive prices, sometimes you can go unnoticed. However, having a great theme for your Shopify store can help you stand out from the crowd. If you’re looking for the best Shopify theme for clothing, here are 9 options you may want to take a look at.
Streamline is one of the best Shopify themes for fashion stores that really want to catch the eye of their customers. If you have a strong brand image, Streamline is a great theme because it allows you to tell your story using additional images and text on your product pages. It also features product pages that load quickly, ensuring your customers aren’t waiting around to see your offerings.
Mobile commerce (m-commerce) is a rapidly growing industry – 230 million Americans own a smartphone, and around 40% of Black Friday orders in 2019 were placed via mobile. Streamline is a theme with a mobile-first design, guaranteeing that your store looks great when viewed on smaller devices.
Do you regularly have sales, promotions, and featured products on your store? If so, Envy may be the theme for you. This is one of the best Shopify themes for apparel and clothing stores thanks in part to a product image zoom feature – your customers can get a closer look when they hover over your product images.
Envy is a great apparel theme because it makes marketing so easy. You can share promotional messages with your content, or use promotional banners to promote your current sales or discounts front and center on your home page.
Prestige is specifically designed with high-end fashion in mind. This is one of the best Shopify themes for apparel stores that have a strong brand image and want their products to shine. Prestige comes with some great features, including an in-built timeline tool that allows you to tell your brand’s story.
Prestige makes it easier for your customers to discover your products thanks to image hotpot linking. This theme is also optimized for large images, allowing you to show off your products without losing any photo quality.
If your catalog is arranged into collections and you regularly showcase featured products, District may be the theme you’re looking for. District is available in three styles and is ideal for helping your customers browse your latest offerings, your best selling products, or any other items you wish to group together.
District allows you to engage with your customers by displaying full-screen promotional popups, promoting sales or discounts in a banner at the top of your homepage, and showcasing your products with an eye-catching slideshow. It’s also one of the best Shopify themes for fashion because it allows you to display color swatches on your product page to showcase products available in different colors.
Palo Alto is a theme featuring a contemporary design, available in three distinct styles. It’s optimized for large images, allowing you to display beautiful pictures of your products without sacrificing any image quality. It also features a quick-buy function, encouraging your customers to add items to their cart without leaving the page they are on.
Reviews and customer testimonials are an incredibly important part of e-commerce, with recent data suggesting that up to 93% of customers read online reviews before buying a product. Palo Alto helps you to promote your products and increase customer trust by sharing comments, quotes, and testimonials from previous buyers.
Fashionopolism is a top-selling theme available in four unique styles. This theme lets your products do the talking – you can showcase your goods front and center with slideshows or videos on your homepage. Customers can also take a closer look at each item using the product image zoom feature.
Fashionopolism makes it easier for your customers to spend more time browsing your products. The product quick view feature means that customers can view product details in a popup, without having to leave the page they are on. Multiple menu options also help to make store navigation a breeze.
If you love promoting your products with big, bright images, Galleria may be the theme you’re looking for. This theme is a favorite among fashion stores and comes in three different styles – you’re bound to find one that suits your brand. If you have a large inventory, Galleria makes it easy for customers to navigate your products with a collection filter feature.
Galleria has several features that make it an ideal theme for those in the fashion business. If your products are available in different colors, you can take advantage of the color swatch feature – display swatches on your product page that show customers your available product colors.
Just like the ocean, Pacific is expansive. This theme is great for stores with large inventories and comes in four distinct styles. The large, multi-level sidebar menu makes it easy for customers to navigate even the biggest of product catalogs.
This is one of the best Shopify themes for fashion and apparel stores that have many different product types. If your store features footwear, swimwear, dresses, and more, you can easily organize your products into appropriate catalogs that make browsing a breeze.
Masonry is a modern-inspired theme with a mobile-first design that comes in four beautiful styles. Your products are the real stars of the show – Masonry just helps them shine. The collage-style layout of this theme allows you to feature multiple products, posts, or promotions in an eye-catching masonry-style display that’s sure to make your customers pay attention.
Masonry will appeal to all of your customers, from the browsers to the impulse buyers. The quick buy feature makes it easy for customers to add items to their cart – they won’t even need to leave the product page they’re on. The infinite scroll feature is great for customers who can’t get enough of your clothes – products will automatically load on the page they’re already on.
Once you’ve found the best Shopify theme for apparel and fashion, it’s time to take the next step when it comes to generating more revenue. Adding apps to your Shopify store can boost conversions and maximize the revenue from every store visit.
One of the best upselling apps to add to your store is PickyStory. This revenue-boosting app makes it easy to increase the revenue with attractive deals like product bundles, product kits, and Shop the Look, encouraging your customers to add extra items to their cart before checking out. PickyStory also lets you offer automated bundles and discounts when your customers products together.
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