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Best Shopify themes for clothing: Having a successful e-commerce store in the fashion industry is no easy feat. Fashion is the largest e-commerce market, growing at around 9% each year and expected to reach a staggering market size of over $1000 billion by the end of 2025. This huge growth of the e-commerce fashion market means that there are more online stores for customers to choose from than ever before. Even if you have great products and competitive prices, sometimes you can go unnoticed. However, having a great theme for your Shopify store can help you stand out from the crowd. If you’re looking for the best Shopify theme for clothing, here are 12 options you may want to take a look at.
Shopify is one of the largest, most reliable e-commerce platforms built for business of all sizes. This highly scalable platform gives you everything you need to start selling clothing and apparel online, including payment portals, product pages, inventory management, and so on. For merchants selling on a large scale, Shopify Plus, Shopify’s premium platform, is a great choice.
Shopify is a great choice for fashion and clothing merchants looking for a new e-commerce platform. As well as supporting smaller and growing brands, Shopify is also trusted by some of the largest clothing and fashion brands, including Gymshark, Allbirds, Pair of Thieves, and many more. These companies know that Shopify’s infrastructure is highly reliable and robust enough to handle their high order volume.
When it comes to selecting a theme (or template) for your fashion store on Shopify, you have two main options. You can choose a Shopify-supported theme, or you can work with a developer to create a custom theme for your store. For a majority of fashion merchants, a Shopify-supported theme is more than sufficient. If there’s a specific functionality that’s missing, you can always customize your theme or work with a developer to make some changes.
All of the Shopify-supported themes can be found in the Shopify Theme Store – Shopify’s marketplace for store templates. You can browse themes by industry, or by functionality. The theme store also has reviews and ratings, and lots of images where you can get an idea of how a theme will look on your store. Many themes also have demo stores, so you can navigate through a real store and check that the theme in question provides the layout, appearance, and functionality you’re looking for for your fashion store.
Theme Name | PRICe | Total ratings | Satisfaction rating | Support |
|---|---|---|---|---|
Free | 87 | 68% | ||
$240 | 85 | 100% | ||
$220 | 666 | 100% | ||
$350 | 192 | 92% | ||
$250 | 162 | 96% | ||
$250 | 108 | 100% | Help Center and Email | |
$240 | 54 | 89% | Help Center and Email | |
$220 | 86 | 84% | ||
$280 | 205 | 97% | Live Chat | |
$300 | 495 | 92% | ||
Free | 29 | 86% | ||
$320 | 237 | 95% | FAQ and Email | |
Streamline is one of the best Shopify themes for fashion stores that really want to catch the eye of their customers. If you have a strong brand image, Streamline is a great theme because it allows you to tell your story using additional images and text on your product pages. It also features product pages that load quickly, ensuring your customers aren’t waiting around to see your offerings.
Mobile commerce (m-commerce) is a rapidly growing industry – 230 million Americans own a smartphone, and around 40% of Black Friday orders in 2019 were placed via mobile. Streamline is a theme with a mobile-first design, guaranteeing that your store looks great when viewed on smaller devices.
Top features:
Do you regularly have sales, promotions, and featured products on your store? If so, Envy may be the theme for you. This is one of the best Shopify themes for apparel and clothing stores thanks in part to a product image zoom feature – your customers can get a closer look when they hover over your product images.
Envy is a great apparel theme because it makes marketing so easy. You can share promotional messages with your content, or use promotional banners to promote your current sales or discounts front and center on your home page.
Top features:
Prestige is specifically designed with high-end fashion in mind. This is one of the best Shopify themes for apparel stores that have a strong brand image and want their products to shine. Prestige comes with some great features, including an in-built timeline tool that allows you to tell your brand’s story.
Prestige makes it easier for your customers to discover your products thanks to image hotpot linking. This theme is also optimized for large images, allowing you to show off your products without losing any photo quality.
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If your catalog is arranged into collections and you regularly showcase featured products, District may be the theme you’re looking for. District is available in three styles and is ideal for helping your customers browse your latest offerings, your best selling products, or any other items you wish to group together.
District allows you to engage with your customers by displaying full-screen promotional popups, promoting sales or discounts in a banner at the top of your homepage, and showcasing your products with an eye-catching slideshow. It’s also one of the best Shopify themes for fashion because it allows you to display color swatches on your product page to showcase products available in different colors.
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Palo Alto is a theme featuring a contemporary design, available in three distinct styles. It’s optimized for large images, allowing you to display beautiful pictures of your products without sacrificing any image quality. It also features a quick-buy function, encouraging your customers to add items to their cart without leaving the page they are on.
Reviews and customer testimonials are an incredibly important part of e-commerce, with recent data suggesting that up to 93% of customers read online reviews before buying a product. Palo Alto helps you to promote your products and increase customer trust by sharing comments, quotes, and testimonials from previous buyers.
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Fashionopolism is a top-selling theme available in four unique styles. This theme lets your products do the talking – you can showcase your goods front and center with slideshows or videos on your homepage. Customers can also take a closer look at each item using the product image zoom feature.
Fashionopolism makes it easier for your customers to spend more time browsing your products. The product quick view feature means that customers can view product details in a popup, without having to leave the page they are on. Multiple menu options also help to make store navigation a breeze.
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If you love promoting your products with big, bright images, Galleria may be the theme you’re looking for. This theme is a favorite among fashion stores and comes in three different styles – you’re bound to find one that suits your brand. If you have a large inventory, Galleria makes it easy for customers to navigate your products with a collection filter feature.
Galleria has several features that make it an ideal theme for those in the fashion business. If your products are available in different colors, you can take advantage of the color swatch feature – display swatches on your product page that show customers your available product colors.
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Just like the ocean, Pacific is expansive. This theme is great for stores with large inventories and comes in four distinct styles. The large, multi-level sidebar menu makes it easy for customers to navigate even the biggest of product catalogs.
This is one of the best Shopify themes for fashion and apparel stores that have many different product types. If your store features footwear, swimwear, dresses, and more, you can easily organize your products into appropriate catalogs that make browsing a breeze.
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Brooklyn is a theme developed by Shopify itself. This theme may not be as highly rated as some of the other options on the list, but it is free, which makes it a great choice for merchants just starting out who don’t want to make a big investment until their store is established. For a free theme, Brooklyn still has everything you need to get started.
Brooklyn is a great option for fashion merchants, particularly those just starting out or preparing to launch a new store. This theme has a strong focus on brand imagery, which means you can upload beautiful images of your apparel and let your pictures do the talking.
Top features:
Masonry is a modern-inspired theme with a mobile-first design that comes in four beautiful styles. Your products are the real stars of the show – Masonry just helps them shine. The collage-style layout of this theme allows you to feature multiple products, posts, or promotions in an eye-catching masonry-style display that’s sure to make your customers pay attention.
Masonry will appeal to all of your customers, from the browsers to the impulse buyers. The quick buy feature makes it easy for customers to add items to their cart – they won’t even need to leave the product page they’re on. The infinite scroll feature is great for customers who can’t get enough of your clothes – products will automatically load on the page they’re already on.
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Simple is a minimal theme that can add a touch of elegance to any product catalog. The best part? This theme is completely free! Created by Shopify, this free theme is perfect for smaller brands starting out and has all the features you need when it comes to running a successful e-commerce fashion store.
Simple is a theme made by the developers at Shopify, which means it couldn’t be more compatible with all of Shopify’s latest features and updates. Plus, the team at Shopify knows a thing or two about selling online, so it’s probably safe to assume your products are in good hands with this one.
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Cascade is a modern theme designed specifically for fashion and clothing stores, although also popular with and ideal for merchants in the food and beverage or home and garden industries. Although suitable for catalogs of all sizes, Cascade is best suited to stores with a small number of products on offer.
If you have product images as well as videos, Cascade is the perfect theme for you. This theme allows you to combine multiple media types, displayed as a grid, with lots of different layout options. Cascade has some great layouts for collections pages, including asymmetrical grids which are unique and eye-catching.
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Once you’ve found the best Shopify theme for apparel and fashion, it’s time to take the next step when it comes to generating more revenue. Adding apps to your Shopify store can boost conversions and maximize the revenue from every store visit.
One of the best upselling apps to add to your store is PickyStory. This revenue-boosting app makes it easy to increase the revenue with attractive deals like product bundles, product kits, and Shop the Look, encouraging your customers to add extra items to their cart before checking out. PickyStory also lets you offer automated bundles and discounts when your customers products together.
Boost your revenue instantly by adding PickyStory to your Shopify store today!
PickyStory helps e-commerce merchants to collect hidden revenue by selling products together. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and Coupons.
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