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Best 10 Shopify Themes for Search Engine Optimization (SEO) [2023]

Best Shopify themes for SEO: What comes to mind when you think about search engine optimization (SEO)? Most likely, you think about using text and data to help boost your Shopify store’s visibility on Google. Indeed, the best SEO practices maximize text to make your Shopify store much easier for search engines to find.

Now, did you know that your Shopify store’s theme can also help boost your SEO scores?

That’s right! If you haven’t thought about how your Shopify theme can help boost SEO, the time has come to do so. In this article, we will explore how you can use your Shopify store’s theme to boost SEO, and take a look at some of the best Shopify themes for SEO. 

What is Search Engine Optimization?

Shopify SEO is a critical practice in digital marketing. The best Shopify stores utilize it to maximize their visibility on search engines. On the whole, SEO refers to utilizing keywords that users use in their search terms. In short, the more times keywords pop up on your e-commerce site, the easier it is for search engines to find it.

Here is a look at what search engines consider in their rankings:

As you can see, several factors go into building a high SEO ranking. The question then becomes, does your Shopify theme affect SEO?

Does Your Shopify Theme Affect Search Engine Optimization?

In short, yes!

Your Shopify theme greatly affects your e-commerce site’s SEO ranking. The criteria listed earlier can improve depending on the Shopify theme your site uses. Thus, it is important to choose the most SEO-friendly themes.

If possible, conducting an SEO audit is a good idea. An SEO audit measures responsiveness loading times and evaluates code. Whenever possible, sites using the least code produce the fastest loading times.

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How Do You Choose the Best Shopify Themes for SEO?

The best Shopify themes for SEO offer the following features. When choosing a Shopify theme, keep these in mind and ideally, go for a theme that offers:

The best Shopify themes for SEO are easy to use and provide a great user experience. If you’re planning to switch, a good rule of thumb is to back up your original site, make changes, and test out the new SEO-friendly theme. In doing so, you can gauge how well the new theme works for your e-commerce site.

Side note: Shopify also has apps for SEO that can help improve your site’s rankings. 

The 10 Best Shopify Themes for SEO

Theme Name

PRICe

Total ratings

Satisfaction rating

Support

Brooklyn

Free

87

68%

Email

Flow

$350

225

90%

Email

Motion

$320

385

98%

Email

Retina

$210

272

96%

Email

Showcase

$300

115

97%

Help Center and Email

Showtime

$180

231

98%

Help Center and Email

Simple

Free

29

86%

Email

Spark

$300

21

86%

Email

Streamline

$320

237

95%

Email

Vantage

$240

194

93%

Email

#1 Motion by Archetype Themes

Motion by Archetype themes is a great option. It’s light and loads quickly despite using high-quality images and video. Most importantly, it delivers a great user experience. This theme is ideal for clothing, accessories, health, beauty, home, and garden shops. However, it can adapt to any type of brand or product. 

Source: themes.shopify.com/themes/motion/styles/classic

Motion offers more than 20 sections, product sales points, metafields, multiple landing points, and collections templates. It’s highly versatile and easy to use. This theme features a drag-and-drop approach. This feature makes it highly customizable without making substantial changes to the site. It boasts smooth animations and transitions.

This great Shopify theme for SEO has a one-time payment of $320. A free trial is available. The theme is free until you publish.

#2 Flow by Eight

Flow by Eight is a sharp, minimalist Shopify theme that focuses on products. It’s ideal for Shopify stores with a smaller catalog, though it can easily adjust to any catalog size. This theme is best suited for food, drink, clothing, and accessories shops. Nevertheless, it can fit any type of product or brand. Flow is also a great option for international sales.

Source: themes.shopify.com/themes/flow/styles/queenstown

Flow stands out due to its customizability and speed. Its minimalist layout allows for quick loading times. It utilizes sections and blocks that avoid cluttering the screen. Moreover, images, videos, quotes, and ads load smoothly.

Flow costs $350 for a one-time license. It’s free until you publish. Free updates are also available.

#3 Showtime by Mile High Themes

Showtime by Mile High Themes is a solid all-around theme option. It can handle any catalog size, making it ideal for dropshippers and high-volume shops. 

This SEO-friendly theme is ideal for clothing, accessories, home, garden, sports, and recreation shops. Its easy product search features allow customers to go through the site, thus easily enhancing the user experience.

best shopify themes for SEO
Source: themes.shopify.com/themes/showtime/styles/cooktime

Showtime’s minimalist layout helps showcase large product catalogs without cluttering the screen. Moreover, it strives to deliver fast loading times and smooth transitions. 

This great Shopify theme costs a one-time payment of $180. It has an unlimited free trial. You won’t pay until you publish your theme.

#4 Showcase by Clean Canvas

Showcase by Clean Canvas is a simple and visually appealing Shopify theme. It uses a minimalist approach that allows for bold and beautiful imagery. Overall, it’s divided into 20 sections. Each section is customizable using a drag-and-drop approach.

best shopify themes for SEO
Source: https://themes.shopify.com/themes/showcase/styles/betty

Showcase is ideal for Shopify stores with large catalogs. Nevertheless, smaller shops can take full advantage of its simplicity. It’s ideal for clothing, accessories, health, beauty, sports, and recreation brands. It handles high-volume shops international sales and facilitates visual storytelling. Showcase is one of the most flexible and versatile themes you will find, making it one of the overall best Shopify themes for SEO.

Showcase has a one-time $300 payment. It has a free trial. You pay until you publish.

#5 Retina by Out of the Sandbox

Retina by Out of the Sandbox is a chic and sophisticated Shopify theme. This SEO-friendly Shopify theme showcases products with a refined sense of taste. Retina’s features make it an ideal option for health, beauty, home, garden, sports, and recreation brands. Nevertheless, any e-commerce site looking for a special touch can use this theme successfully.

Source: themes.shopify.com/themes/retina/styles/amsterdam

Retina offers a sleek design that’s highly responsive. In particular, Retina works extremely well on mobile devices. It offers very easy customization and adaptability. It’s great for large catalogs, high-volume sales, and shops with physical locations.

Retina has an unlimited free trial. You pay when you publish. It comes with a $240 one-time free.

#6 Vantage by We Are Underground

Vantage by We Are Underground is a great Shopify theme aimed at small and large product catalogs. As such, it is highly adaptable. Overall, it strives to improve conversion rates by boosting visual storytelling. It’s great for high-volume stores and those with physical locations.

best shopify themes for SEO
Source: themes.shopify.com/themes/vantage/styles/clean

Vantage offers easy customization through its use of drag-and-drop sections. You can easily modify any aspect of this great Shopify theme without the need for coding. This theme allows for a visually appealing shop without cluttering the storefront. Plus, Vantage is ideal for speed and a comfortable shopping experience.

Vantage has a free trial. Pay when you publish. The one-time license costs $240.

#7 Brooklyn by Shopify

Developed by the team at Shopify, Brooklyn is one of the few free themes on the Shopify theme store. While it may not have all of the features of some of the other themes on our list, the fact that it’s free makes it a great choice for those just starting out with Shopify. Plus, this theme is reliable, responsive, and a solid choice for merchants looking for an SEO-friendly theme choice. 

best shopify themes for SEO
Source: themes.shopify.com/themes/brooklyn/styles/playful

Brooklyn is specifically designed for clothing and apparel stores, but there’s nothing stopping merchants across other industries from giving this theme a chance. With features like a dynamic product grid, a home page video, and a slide cart, you won’t be disappointed. 

#8 Spark by Fluorescent Design

Spark by Fluorescent Design is a no-nonsense Shopify theme to produce a streamlined shopping experience. It serves direct-to-consumer brands and dropshippers. In particular, it’s a great Shopify theme for newcomers to the e-commerce world. 

Source: themes.shopify.com/themes/spark/styles/chic

Spark uses a visually appealing style to engage customers. It’s a highly responsive theme built with mobile devices in mind. It’s also great for international sales as it facilitates multi-language support currency conversions and cuts down significantly on loading times. It’s a great theme for clothing, accessories, equipment, supplies, health, and beauty brands looking to cultivate a professional-looking image.

Spark offers a free trial. Pay until you publish. It has a one-time licensing fee of $250.

#9 Streamline by Archetype Themes

Streamline by Archetype themes is an SEO-friendly Shopify theme that captures customers’ attention right from the start. It’s a highly flexible and customizable theme. As such, it’s perfect for any catalog size and product type. Streamline works well with clothing, accessories, health, beauty, sports, and recreation brands. This great Shopify theme enhances visual storytelling tactics.

best shopify themes for SEO
Source: themes.shopify.com/themes/streamline/styles/core

Streamline offers quick loading and instant product pages. It focuses on saving customers time so your brand can get its products out there. This theme is predominantly mobile-based. Thus, it’s highly responsive, making it ideal for brands focusing on mobile devices.

Streamline comes with an unlimited free trial. Pay if you publish. It has a one-time licensing payment of $320.

#10 Simple by Shopify

This minimalist theme isn’t just great for SEO purposes, it also makes your store look elegant and high-end. With minimal elements that really help to let your products do the talking, Simple loads quickly on all device types and is responsive to screen size, making it one of the top Shopify themes for SEO purposes. 

top shopify themes for SEO
Source: themes.shopify.com/themes/simple/styles/light

Simple is made by the team at Shopify, making it ultra-compatible with all of Shopify’s latest features and add-ons. Plus, this theme is free, even after you publish it. This makes it an excellent choice for merchants just starting out with Shopify. 

Choose Your SEO-Friendly Theme, Then Add PickyStory

PickyStory is the go-to option for maximizing your Shopify store’s SEO-friendly theme. Compatible with all themes, PickyStory helps merchants to generate more revenue by offering extra products to their customers at every turn. Display bundles of frequently bought together products on your product pages, offer a pop-up to tempt your customer with more products, or display extra products in the cart. 

PickyStory deals only take a few minutes to set up, and can simply be dragged and dropped onto your pages – no code required. Once you choose your theme, install PickyStory, create your deals, add optional discounts, and position the deal widgets on the desired portion of the page. It’s that easy! 

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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