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Shopify fashion themes: The market for fashion and clothing brands on Shopify is extremely crowded, and it can be difficult to separate your brand from your competitors.
Sometimes, Shopify stores are criticized for looking “samey”, but in fact there are many ways in which you can add some separation between your store and your competitors. One of the best places to start is with your theme.
It’s important to think of your theme as the backbone of your store. Sure, you can customize it, but it provides the overall layout of your website and has a huge impact on what your customers see and feel about your brand, as well as their greater overall shopping experience.
Therefore, choosing the right theme for your brand is an important decision, particularly for fashion merchants who are trying to elevate their brand from others on Shopify.
Here, we’ve identified some of the best Shopify fashion themes, as well as some of the important points to remember when implementing them in your store.
Shopify is a leading e-commerce platform across all industries, but particularly attracts fashion brands. This is in part due to Shopify’s extensive collections of themes, and the many features they can bring. Theme features that can benefit fashion stores on Shopify include:
Many fashion merchants have extensive product catalogs. Rather than making your customers scroll through hundreds and hundreds of products (which they probably won’t do), make sure your theme allows customers to filter products by size, color, or other variables.
One of the critical features for fashion brands is to display and rotate featured collections of products. The collections you want to display will change depending on the season, sales you are running, and many other factors. Therefore, it’s critical to have a theme that’s up to the challenge and can accommodate your needs in this regard.
It’s true that most Shopify themes are designed to showcase your products, but as a fashion brand, you truly need to prioritize this. Choose a theme that allows you to display large images on collections (preferably with a zoom), and has features for changing product images based on color variants selected.
When you’re looking for a new Shopify fashion theme, make sure you consider the following factors:
Mobile commerce is becoming a more and more popular method of shopping online. Your m-commerce customers need to have the same beautiful browsing experience as those using a computer. Make sure your Shopify fashion theme is optimized for mobile devices and smaller screens.
Most modern themes available through the Shopify theme store are extremely flexible, with great customization options. However, if there’s a specific feature that’s important to you or your brand, make sure the Shopify fashion theme you choose can be modified for your brand.
Depending on whether you have many different products, or only a few, your ideal Shopify fashion theme will vary. Fashion brands with a large product catalog need to find a theme that makes navigation easy. Those with a smaller catalog need to find a theme that focuses on showcasing products.
Alright, let’s get into it. Here are 10 of the best Shopify fashion themes.
Theme Name | PRICe | Total ratings | Satisfaction rating | Support |
|---|---|---|---|---|
$220 | 11 | 73% | Email + Phone | |
$280 | 7 | 100% | Help Center + Email | |
$250 | 109 | 100% | ||
$250 | 22 | 91% | ||
$320 | 385 | 98% | Help Center + Email | |
Free | 53 | 55% | ||
$300 | 496 | 92% | ||
Free | 29 | 86% | ||
$300 | 21 | 86% | ||
$250 | 203 | 100% |
Maestrooo offers its Prestige theme specifically designed for fashion brands looking to showcase their products. Prestige is a very popular Shopify theme and has a staggering number of positive reviews, so you can be assured it’s a good choice.
This theme works well with any catalog size. It features visual storytelling capabilities, content integration, and links seamlessly with brick-and-mortar stores. Prestige is a highly customizable theme, meaning that you can easily add your brand’s look and feel to it.
Top features:
Spark is a great choice for fashion merchants who are just breaking into the e-commerce space. Spark has flexibility when it comes to the size of your product catalog, and features a bold, visual style that’s perfect for getting your brand’s message across.
Choose from multiple product page templates to find the perfect layout to showcase your products, and add high-res product images as well.
Top features:
Highlight is a fun, modern theme that can certainly help your fashion brand stand out from the crowd. The eye-catching vertical slider is perfect for showcasing collections, videos, brand information, featured products, and pretty much anything else you like.
One of Highlight’s most unique features is the asymmetrical product grid, which gives a unique aesthetic and helps each product stand out.
Top features:
In terms of visual storytelling, Narrative is a great choice. Narrative is a theme built for letting your products do the talking, and ideal for fashion brands. This theme’s layout is flexible enough to accommodate both small and large product catalogs.
Premium fashion brands that wish to highlight individual products or entire collections can use Narrative to achieve this. Also, this theme is free, which makes it an incredible choice for those new to Shopify or any merchant on a tight budget.
Top features:
Motion is a versatile theme that’s suitable for pretty much any catalog size. Developed by Archetype themes, a leading Shopify theme developer, Motion specializes in animation and embedded videos to create an amazing sensory experience for your customers.
The collection collage section makes it easy to display multiple collections with feature images assigned to each one.
Top features:
Got a story to tell? Split will help you spread the word. This theme is ideal for fashion stores with any sized product catalog, particularly if you are running flash sales or promotions. One of the most unique features of Split is its split-screen function, which engages your customers and helps your brand to stand out.
It’s also designed with conversions in mind – Split includes high-converting features like countdown headers, promotion banners, and more.
Top features:
Drop is the perfect theme for fashion brands launching soon, or those frequently releasing new products or collections. Drop has a countdown timer on the homepage that can be used to show your customers exactly when new products will be available, increasing hype and excitement around your brand. You can also captivate your customers with auto-playing videos on product or collection pages.
Top features:
Avatar is a clean, modern theme designed for conversions. Suitable for any catalog size, Avatar offers several features that help you sell your products, including promo banners and pop-ups, product badges, and in-message promos.
Avatar is designed with visual storytelling in mind, so if you have large, high-res product images, this is the perfect theme with which to showcase them.
Top features:
Galleria is an image-focused theme that can handle even the largest product inventory. This theme features a unique column slideshow – quite a visual step up from most of the traditional scrolling slideshows in use. It’s easy and quick to set up, allowing you to get your store up and running before you know it.
Top features:
Simple is a minimalist theme ideal for brands seeking simplicity. This theme is ideal for fashion retailers and focuses on showcasing individual products. The sidebar menu offers customizations for product categories, facilitating a simpler browsing experience for your customers.
Simple also boasts a lightweight design that facilitates easy setup and quick loading times. And, it’s completely free to use – even when you publish!
Top features:
PickyStory is compatible with any Shopify theme, and can help fashion merchants dramatically increase their revenue by selling more products to every store visitor. With PickyStory, you can create product bundles, or a shop the look gallery that inspires your customers to purchase an outfit.
You can even group products together and sell them as one product – a great way to upsell to your customers before they even realize it’s happening.
PickyStory helps e-commerce merchants to collect hidden revenue by selling products together. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and Coupons.
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