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Shopify fashion themes for 2022: 7 stunning themes to showcase your products

Shopify fashion themes: The market for fashion and clothing brands on Shopify is extremely crowded, and it can be difficult to separate your brand from your competitors. Sometimes, Shopify stores are criticized for looking “samey”, but in fact there are many ways in which you can add some separation between your store and your competitors. One of the best places to start is with your theme. 

It’s important to think of your theme as the backbone of your store. Sure, you can customize it, but it provides the overall layout of your website and has a huge impact on what your customers see and feel about your brand, as well as their greater overall shopping experience. Therefore, choosing the right theme for your brand is an important decision, particularly for fashion merchants who are trying to elevate their brand from others on Shopify. 

Here, we’ve identified some of the best Shopify fashion themes, as well as some of the important points to remember when implementing them in your store. 

Shopify fashion themes: What should you look for?

When choosing a theme for your fashion or clothing store, there are some important factors to consider. Let’s take a look at some of the features that the best Shopify fashion themes deliver. 

#1 Product filtering and sorting

Many fashion merchants have extensive product catalogs. Rather than making your customers scroll through hundreds and hundreds of products (which they probably won’t do), make sure your theme allows customers to filter products by size, color, or other variables. 

Also, once your customer has loaded a selection of products to browse, make sure they can be sorted by price, date added, and anything else you think may help your customers find what they are looking for. 

#2 Featured collections

One of the critical features for fashion brands is to display and rotate featured collections of products. The collections you want to display will change depending on the season, sales you are running, and many other factors. Therefore, it’s critical to have a theme that’s up to the challenge and can accommodate your needs in this regard.

#3 Beautiful imagery

It’s true that most Shopify themes are designed to showcase your products, but as a fashion brand, you truly need to prioritize this. Choose a theme that allows you to display large images on collections (preferably with a zoom), and has features for changing product images based on color variants selected.

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Shopify fashion themes: What should you avoid?

As well as the green lights, there are also some red flags and things you may want to avoid in your new theme. Think twice about themes that may not be ideal for your fashion store. 

#1 Not optimized for mobile devices

Mobile commerce is becoming a more and more popular method of shopping online. Your m-commerce customers need to have the same beautiful browsing experience as those using a computer, which means you need to make sure your theme is optimized for mobile devices and smaller screens. 

#2 Insufficient customization options

Most modern themes available through the Shopify theme store are extremely flexible, with great customization options. However, if there’s a specific feature that’s important to you or your brand, make sure the theme you choose can be modified for your brand. 

Shopify fashion themes: 7 top options for 2022

Alright, let’s get into it. Here are seven of the best themes for fashion and clothing stores.

#1 Shopify fashion theme: Spark

Spark is a great choice for fashion merchants who are just breaking into the e-commerce space. Spark has flexibility when it comes to the size of your product catalog, and features a bold, visual style that’s perfect for getting your brand’s message across. 

Choose from multiple product page templates to find the perfect layout to showcase your products, and add high-res product images as well. 

Source: https://themes.shopify.com/themes/spark/styles/chic

Top features:

#2 Shopify fashion theme: Highlight

Highlight is a fun, modern theme that can certainly help your fashion brand stand out from the crowd. The eye-catching vertical slider is perfect for showcasing collections, videos, brand information, featured products, and pretty much anything else you like. 

One of Highlight’s most unique features is the asymmetrical product grid, which gives a unique aesthetic and helps each product stand out. 

shopify fashion themes
Source: https://themes.shopify.com/themes/highlight/styles/modern

Top features:

#3 Shopify fashion theme: Motion

Motion is a versatile theme that’s suitable for pretty much any catalog size. Developed by Archetype themes, a leading Shopify theme developer, Motion specializes in animation and embedded videos to create an amazing sensory experience for your customers. 

The collection collage section makes it easy to display multiple collections with feature images assigned to each one. 

Source: https://themes.shopify.com/themes/motion/styles/classic

Top features:

#4 Shopify fashion theme: Split

Got a story to tell? Split will help you spread the word. This theme is ideal for fashion stores with any sized product catalog, particularly if you are running flash sales or promotions. One of the most unique features of Split is its split-screen function, which engages your customers and helps your brand to stand out. 

It’s also designed with conversions in mind – Split includes high-converting features like countdown headers, promotion banners, and more. 

Source: https://themes.shopify.com/themes/split/styles/cuber

Top features:

#5 Shopify fashion theme: Drop

Drop is the perfect theme for fashion brands launching soon, or those frequently releasing new products or collections. Drop has a countdown timer on the homepage that can be used to show your customers exactly when new products will be available, increasing hype and excitement around your brand. You can also captivate your customers with auto-playing videos on product or collection pages. 

shopify fashion themes
Source: https://themes.shopify.com/themes/drop/styles/launch

Top features:

#6 Shopify fashion theme: Avatar

Avatar is a clean, modern theme designed for conversions. Suitable for any catalog size, Avatar offers several features that help you sell your products, including promo banners and pop-ups, product badges, and in-message promos. 

Avatar is designed with visual storytelling in mind, so if you have large, high-res product images, this is the perfect theme with which to showcase them. 

shopify fashion themes
Source: https://themes.shopify.com/themes/avatar/styles/royal

Top features:

#7 Shopify fashion theme: Galleria

Galleria is an image-focused theme that can handle even the largest product inventory. This theme features a unique column slideshow – quite a visual step up from most of the traditional scrolling slideshows in use. It’s easy and quick to set up, allowing you to get your store up and running before you know it. 

shopify fashion themes
Source: https://themes.shopify.com/themes/galleria/styles/boutique

Top features:

Add PickyStory to your Shopify fashion theme to generate more revenue

PickyStory is compatible with any Shopify theme, and can help fashion merchants dramatically increase their revenue by selling more products to every store visitor. With PickyStory, you can create product bundles, or a shop the look gallery that inspires your customers to purchase an outfit. 

You can even group products together and sell them as one product – a great way to upsell to your customers before they even realize it’s happening. 

Dedicated Shopify fashion themes can help your products shine

While not all themes are designed with specific industries in mind, finding a theme that’s perfect for your fashion and clothing brand can help you sell more products and also connect better with your customers by showing what your brand is all about. 

The themes above are some of the best Shopify fashion themes – check them out and find the perfect fit for your brand. 

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

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