First, let’s define a product page.
A product page is a page on an online store that displays every product detail for a specific product. It’s a page that lets shoppers choose a product based on reviews, features, or price.
But this product page isn’t just a list of product features and descriptions. It needs to get people to purchase. Think of it as a product landing page.
With that said, a Shopify product page template is a professionally designed component of a theme that store owners can download and customize to fit their store.
There are two main types of product pages templates:
A whole-store template applies to all pages, including the product pages. You can download the templates on the Shopify Theme Store and other online template websites.
A single-page template applies only to your product pages. You can only find a single page template on apps like GemPages and PageFly. Unlike Shopify’s default page builder, these apps help you build stores with more advanced features.
Sure, downloading a Shopify product page template is just the first step in building a product page. After that, you’ll need to customize the template’s layout to look the way you’ve envisioned.
As soon as you finish and publish the product page, Shopify will apply the layout to all product pages (for a single-page template) or your entire store (for a whole-store template).