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8 Key Features of a High-Converting Shopify Product Page Template

  • 5 minutes

Your Shopify product page template is one of the most important elements of your entire online store. It plays a huge role in how your customers feel about your products, and more importantly, whether or not they choose to make a purchase.

Your product page must include the basic component to encourage potential buyers to buy. What are these components? Sharp images, vivid layout, and other elements that make shoppers click the “buy now” button!

The question is, how can you create high-converting product pages for Shopify using templates?

In this article, we’ll discuss:

  • Tips for creating product pages that convert
  • Key features you need to include on a product page
  • Product page layout best practices

We’ll also highlight apps that offer Shopify page templates to help you pick the right one.

What is a Shopify product page template?

First, let’s define a product page.

A product page is a page on an online store that displays every product detail for a specific product. It’s a page that lets shoppers choose a product based on reviews, features, or price. 

But this product page isn’t just a list of product features and descriptions. It needs to get people to purchase. Think of it as a product landing page.

With that said, a Shopify product page template is a professionally designed component of a theme that store owners can download and customize to fit their store.

There are two main types of product pages templates:

A whole-store template applies to all pages, including the product pages. You can download the templates on the Shopify Theme Store and other online template websites.

A single-page template applies only to your product pages. You can only find a single page template on apps like GemPages and PageFly. Unlike Shopify’s default page builder, these apps help you build stores with more advanced features.

Sure, downloading a Shopify product page template is just the first step in building a product page. After that, you’ll need to customize the template’s layout to look the way you’ve envisioned.

As soon as you finish and publish the product page, Shopify will apply the layout to all product pages (for a single-page template) or your entire store (for a whole-store template).

What do you need to include in a Shopify product page template? (8 key elements)

Product pages are the most important part of your online store, and they are vital to your store’s success. If you build it well, your traffic and sales will go through the roof. But if you don’t, you won’t reap the benefits of your marketing efforts.

So how can you create a great user experience on a product page that you can effortlessly replicate throughout your catalog?

First, make sure you have all the key elements of a product page. From there, you can make changes and optimize.

Here are the 8 product page must-haves:

#1 Featured images

The featured image is the most significant element of an e-commerce product page. This is what showcases your product and urges people to buy. So make sure you take quality, well-centered product photos with a light background and without shadows.

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#2 Gallery of product photos

If your featured image attracts visitors, they will likely peruse your image gallery. Ideally, it would help if you had a couple of product images displaying your products from various angles in your gallery.

It’s also good to add at least one or two images that show your products in a real-world setting to elicit an emotional response from shoppers. And if you can, add a video that adds more information to engage shoppers further.

#3 Product titles

Product pages need to showcase a lot more than just images. Your product page needs to feature a lot of high-level product information straight away. So make sure you use an H1 tag for the product title so search engines can find the product page.

#4 Product info/descriptions

The goal is to write product descriptions that contain your product page’s primary keyword.

To do so, use Google to search for ranking keywords. Next, review the product pages of your competitors and improve yours. In addition, use bullet points and images to convey information that doesn’t bore your consumers.

Make sure you give your customers all the details they need. If a customer feels like they know what they are getting, this gives them the confidence to make the purchase, and reduces cart abandonment in your store.

You can also use AI tools to write product descriptions for you – they may not be perfect, but it will save you a lot of time and you can always edit them once majority of the work is done. 

#5 Reviews - essential for your Shopify product page template

Product reviews make people more trustful, and that trust leads to more sales. Besides, more than 80% of people look at reviews before buying a product. So adding them to your website can help boost sales by up to 18%.

#6 Sizing details/size guide

People who sell clothes need to pay attention to this. Providing a detailed size guide and information on clothing style or fit can reduce returns.

#7 Similar product suggestions

Similar product suggestions are an effective cross-selling strategy. These suggestions let you engage and delight shoppers by suggesting things that complement their choices. Examples might be:

  • You have three options, and you can use any or all
  • "Related products"
  • "Frequently bought together"

#8 Human interaction and FAQs

Make sure your shoppers can access any extra information they might need through links. Do this by adding clear links to your FAQs pages and return/exchange policy. Even better, you can set up a chatbot to answer common questions concerning your products.

Product page layout best practices

These recommended practices can help make your e-commerce product pages look great and maximize conversions:

Add a prominent call to action

A CTA can be a “buy now” button or an “add to cart.” Make sure it is easy to find and compels shoppers to act.

Offer easy navigation between pages

Use breadcrumb navigation to direct users. It also helps shoppers understand how products are organized and where they want to go next.

Create urgency

Another way to increase conversions is to implement the scarcity/urgency principle. Your scarcity weapon could be:

  • Sale ends in 24 hours
  • Last 2 hours of free shipping
  • Only 4 items remaining

Make sure your inventory is accurate

If you are out of stock, make sure this is accurately reflected on your product page. Check that your product inventory is being correctly updated after sales are made to ensure no customer is left disappointed by an order you can’t fulfill.

Apps that offer Shopify product page templates

PageFly Landing Page Builder

The PageFly Landing Page Builder is an all-in-one tool suited for medium and small-sized online stores. In addition to the huge element library, PageFly has a page area with several layouts for different business types. 

Also, this Shopify product page template has a free plan that lets you create one page per site type. This is perfect for those who aren’t ready to commit to a premium subscription.

shopify product page template
Source: apps.shopify.com/pagefly

Top features:

  • Design storefront in bulk or single page
  • Robust and functional page sections and element library
  • Different content display styles
  • Instant support
  • Completely compatible with Shopify

Shogun Landing Page Builder

With Shogun, you can design all kinds of web pages with simple drag and drop functionality. It doesn’t matter which plan you choose; you get the best tools to optimize your online store.

shopify product page template
Source: apps.shopify.com/shogun

Top features:

  • Complete website elements library
  • Design and edit many pages with 30+ templates
  • Create custom elements with JavaScript, CSS, and more
  • Image compression tools are available
  • Integrates with multiple third-party apps

GemPages Landing Page Builder

GemPages landing page builder helps you make visually appealing and mobile-friendly pages in minutes. And it doesn’t matter what kind of business you run. This Shopify product page template provides tools that make it easier to design a page even if you don’t know how to code.

Source: apps.shopify.com/gempages

Top features:

  • Optimize pages for search engines
  • Easy to use interface for customization
  • Over 50 pre-made templates created for every business need
  • Integrates easily with third-party apps

Add PickyStory deals to your product pages to increase AOV

Congrats, you’ve finally created your product pages! Now is the time to start thinking about how you can increase your average order value (AOV). 

If you think that your product pages are only for showcasing a specific product, this isn’t the case – adding extra products to each product page (such as by displaying product deals or bundles) is a great way to boost your AOV.

With PickyStory, you can create product bundles and deals that can be showcased on your product pages. For instance, if you sell jewelry, you can display a matching pair of earrings on the product page of a necklace. Your customers love the convenience of having all the products they need in one place, and your bottom line benefits! 

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Use a Shopify product page template that works for your brand

Optimizing your product page template can take some time. Make sure you are constantly testing new ideas and layouts, because you never know when you might find a trick or tactic that boosts your conversion rate. 

By including each of the elements discussed above, you have a great chance of creating product pages your customers will love and respond to. 

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

Read more: Upsell On Shopify: How To Upsell, Best Practices, Examples (+Pro Tips)

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  • Topics: Shopify How-To

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