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Shopify Product Page SEO: 8 Ways to Optimize your PDPs for SEO

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Using SEO to position a Shopify store is a crucial step in improving visibility and reach. Doing so builds a solid pipeline that maintains a steady stream of leads, prospects, and potential customers. That is why businesses cannot afford to ignore SEO. In this article, we’re going to discuss how SEO can make product pages highly effective in positioning brands, Shopify stores, and products.

Why is Shopify Product Page SEO Important?

To say that Shopify product page SEO is important is an understatement. Shopify product page SEO is a crucial component of any successful marketing campaign. Most importantly, product pages allow customers to visualize a brand’s value proposition better. 

That is why focusing on boosting Shopify product SEO is a must. Please remember that bolstering Shopify product SEO is not a luxury. It’s an essential component of reaching your target audience. In particular, there are four key reasons why Shopify product page SEO is highly important.

  • Ranking at the top of search results
  • Driving organic traffic
  • Building a presence on Google
  • Generating qualified leads

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How to Add Keywords to a Shopify Product Page

Adding keywords to a Shopify product page is a relatively straightforward process. All it takes is some elbow grease. Here is a look at how you can use keywords to rank your product pages atop search results.

#1: Adding keywords to the page title

Let’s start with adding keywords to a product page title. Adding keywords to a page title can be done as follows:

  • Go to the “Search engine listing preview” section
  • Click on “Edit website SEO”
  • Look for the “Page title” field
  • Enter the title, including the relevant keywords
  • Enter a description for the search engine listing

Please remember that page titles should contain about 70 characters, not words. Page descriptions should contain no more than 320 characters

Here is a look:

shopify product page seo
Source: help.shopify.com/en/manual/promoting-marketing/seo/adding-keywords

As you can see, effective page titles include relevant keywords. In this case, we can see “fitness clothes” and “athletic accessories” as relevant keywords.

A good rule of thumb is to include as many relevant keywords as possible without making the page title sound awkward or strange.

#2: Adding keywords to the page descriptions

Page descriptions, also known as meta descriptions, provide more information for search engines to “read” and display in results. 

Adding keywords to page descriptions works similarly to page titles. In fact, a good approach is to add a page description along with page titles. The image above shows a good example of an effective page description.

#3: Adding keywords to the H1 header

The H1 header works as the main title for the content on the page. H1 headers are important since search engines read through H1 headers to determine what content is on that page. If the H1 header does not contain any relevant keywords, the search algorithm will pass up on it. 

In contrast, pages with H1 headers containing keywords get a boost in search results. Here is a look at how you can modify your product pages’ H1 headers.

  • Choose the product page you would like to edit
  • Go to the “Title” field
  • Enter a title that includes relevant keywords
  • Click “Save”

Include as many relevant keywords as possible without making the text sound strange. Keywords should naturally fit into the text so that they flow easily.

Check out the example below:

shopify product seo
Source: help.shopify.com/en/manual/promoting-marketing/seo/adding-keywords

This example shows how an H1 header can be simple but effective. Above all, keeping things simple is a great way to ensure your customers have a pleasant shopping experience. Great H1 headers also facilitate search engine ranking. 

So, don’t overlook H1 headers. You’ll be glad you took the time to focus on them.

8 Easy Tips for Shopify Product Page SEO

SEO for Shopify products does not have to be complicated or expensive. You can easily implement highly effective Shopify product SEO tactics to give your online store a jolt. Best of all, you don’t need an expert coder or marketer to take advantage of these tactics. 

If you’re wondering how to do SEO for product pages, here are eight easy tips for Shopify that you can implement right now.

#1: Optimize your URLs for SEO

Your Shopify store’s URL is the address users type into the search bar. URL SEO involves including keywords in your store’s address. While your Shopify store’s URL may already be the store’s name or a leading brand, there is always room for improvement. In particular, focusing on your Shopify store’s structure is a key point.

Your e-commerce site’s structure is what search engines see when they “read” your site. Of course, search algorithms don’t actually read your Shopify store. Search engines look for a list of keywords and structure to figure out what your Shopify store is about.

The following structure facilitates search engines’ job:

URL > homepage > collection > product page

A good rule of thumb is to avoid creating a large number of product pages linked to your homepage. Instead, keep your homepage clean. Add links to collections and add individual product pages to your collections. This structure helps Google and other search engines understand how your website is built.

shopify product page seo examples
Source: allbirds.com

#2: Optimize your PDP title and description

Like individual product pages, your Shopify store’s homepage needs a name and description. Here is where you can load up on keywords. Include general keywords to represent your Shopify store’s overall theme. For instance, a store specializing in toys may use a homepage title such as “The Best Children’s Toys in Chicago.”

Above all, keep things simple. Don’t forget that you have 70 characters. Anything beyond that gets truncated, meaning only a portion of the page title will show.

Also, don’t forget that the worst thing you can do is leave your homepage’s title and description blank. Google will automatically fill it in for you. But that does not guarantee you’ll get a top SEO ranking.

how to do seo for product pages

#3: Optimize your Shopify product SEO titles and descriptions

Product page titles and descriptions are highly important. They are the backbone of your Shopify product SEO strategy. Utilizing keywords in titles and descriptions is essential in ranking atop SEO search results. 

However, Shopify store owners often ask, “where can I find relevant keywords?” Tools such as Google’s Keyword Planner allow you to uncover the most relevant search terms. As a result, you can gain insight into what’s trending among users, allowing you to plan your Shopify product SEO strategy effectively.

product seo for shopify

#4: Don’t forget about your H1, H2, and H3 tags

H1 tags and headers help Google read through your Shopify store. When used correctly, H1 complements page titles and descriptions. While H1 tags serve as main titles for your product page content, using H2 and H3 headers for sub-titles and sub-categories helps provide Google with a more organized vision of your Shopify store. So, instead of bolding titles or using bullet points, consider using H2 and H3 tags to separate sections of your product page’s content.

shopify product page seo tips

#5: Focus on page content SEO

Page content allows you to load up on as many relevant keywords as possible. Nevertheless, the main rule here is to avoid keyword stuffing. Keyword stuffing consists of jamming keywords into incoherent text. Google punishes this practice drastically. 

Websites flagged for keyword stuffing get shoved to the bottom of the pile. As a result, mindlessly adding keywords negatively impacts SEO ranking. Recovering lost ground requires page content to be rewritten and edited. The same goes for page titles and descriptions.

seo for shopify products

#6: Meta descriptions are critical for search engines

Meta descriptions are the snippets that users see when they check search results. These snippets are generally under 160 characters though they may run over. If a meta description goes over the 160-character mark, Google will truncate it.

Please remember that meta descriptions are highly useful opportunities to provide insightful information into a page’s content while loading up on relevant keywords. Consequently, meta descriptions are another tool in your Shopify product SEO arsenal.

why is shopify product page seo important

#7: Check your product images

Images play a crucial role in your Shopify store’s SEO ranking. In particular, image optimization helps position your Shopify store in a few ways:

  • Image optimization boosts SEO ranking by reducing loading times
  • Faster loading times mean better search results
  • Image optimization boosts UX by making your website look better

There are three things to consider when optimizing images:

Keep files under 20MB. Google resizes images if they are over the 20MB limit. Resizing may have negative consequences on your images’ quality and overall appearance.

The recommended dimensions for images are 2048 by 2048 pixels. While Shopify allows you to upload larger images, don’t forget that loading times are a big deal to Google. So, keeping image dimensions within recommended limits is always a good idea.

Use Alt text to boost your SEO ranking. Alt text consists of image descriptions search engines use to describe what an image contains for visually impaired users. As a result, using short descriptions with relevant keywords helps boost your e-commerce site’s SEO ranking.

shopify product page seo benefits

#8: Use backlinks to boost SEO

Backlinks refer to linking your product pages to other websites. Backlinks help boost your SEO ranking when they come from high-ranking, credible sources. For example, product manufacturers, mainstream media, and popular websites help Google’s algorithm understand how your Shopify product SEO strategy fits within the universe around it.

Above all, avoiding obscure websites or low-ranking search results is a good way to ensure an effective backlinking strategy.

Final Thoughts on Shopify Product Page SEO

There you have it! A surefire system to help put your Shopify store on the map. These eight tips will help you get the positioning your Shopify store needs.

So, what are you waiting for?

Today is a great day to get started optimizing your Shopify product SEO tactics. Best of all, you don’t need any coding experience to get started. Plus, there’s no need to break the bank. A good cup of coffee is everything you need to begin optimizing your Shopify store.

The sky’s the limit when you position your Shopify store atop search results!

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  • Topics: Shopify How-To

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