According to a study, 80% of buyers trust online reviews, while 92% read reviews before buying a product. That means you can’t afford to ignore customer reviews if you want to increase conversions – products with no reviews are red flags for prospective buyers.
Also, it’s best not to bury your reviews at the bottom of the page. You can’t expect every customer to scroll through all your product information, images, and so on, to finally get to the reviews section. Make sure you at least include the star rating of each product on the top portion of the page, and if possible, hyperlink to a lower section where customers can read the reviews in detail.
The more detailed you can make your product reviews section, the more reassured your customers will feel that they are making a good purchase. Encourage your buyers to leave reviews with product images, and if possible, add filters to your reviews so that customers can browse by most recent, top-rated, and so on.
If you are showing your reviews further down the page, you can always choose one of the most glowing testimonials and display it as a quote, so that your customers are given some idea of social proof without having to scroll.