How does Shopify work: If you’re new to the wide world of e-commerce, you might be wondering what Shopify is and how it works. Basically, Shopify is a web platform that provides you with all the tools you need to start selling your wares online. Don’t have a website? No problem! Don’t know where to start when it comes to selling online? That’s okay! Shopify has everything you need, from marketing tools to inventory management and everything in between. Keep reading for all the details on this e-commerce giant.
Shopify is an e-commerce platform used by more than a million brands and companies worldwide. With Shopify, you can create your own e-commerce website, set up to showcase your products, drive sales, analyze your marketing metrics, manage orders/shipping/payments, and everything else you could possibly think of. Shopify is a subscription-based service that gives you the tools you need to set up an online store, and now also to sell in-person with Shopify POS.
It’s impossible to answer the question “how does Shopify work?” without using the phrase “e-commerce platform”. So let’s take a step back and explore what that actually means. An e-commerce platform is a software application that gives users (merchants) the ability to manage their own e-commerce website. An e-commerce platform doesn’t just allow you to create a website, it gives you everything you need to run your business online. And with so many consumers embracing the convenience of online shopping, there’s never been a better time to explore your e-commerce options and start selling online.
A CMS (which stands for content management system) is a software application that gives users the ability to build and manage a website, without the need for any code. CMS platforms have made building a website easy and achievable for those with no development skills or an in-depth understanding of how websites work. While you may not have heard of a CMS, you’ve certainly heard of some of the most popular CMS options, including WordPress.
While an e-commerce platform like Shopify shares many similarities with a CMS (including basic page editing functionality to add titles, content, and SEO, as well as drag-and-drop functionality), Shopify is an e-commerce platform first, and a CMS second. Shopify sites are structured, with product pages, other content pages (for information such as blogs, an about us page, contacts, and more), product collections, a cart, and a checkout. While you can of course customize each page, pretty much all Shopify websites follow this basic format.
Shopify is one of the largest and most popular e-commerce platforms in the world. If you’re currently selling in-person and are looking to expand your reach by selling online, Shopify is an excellent choice. Or, if you’re currently selling on an online marketplace such as Amazon or Etsy, transitioning to Shopify gives you more control over your store, allows you to implement better marketing and sales tools, and is an important step to growing your business. Shopify is suitable for small, medium, and large retailers alike, with Shopify Plus specifically designed for larger, established brands.
To properly answer the question “how does Shopify work?”, it’s important to think of Shopify not as a single product, but as an entire platform that gives you all the tools you need to sell online. You can get a simple Shopify store up and running pretty much within a day, or you can spend time customizing and building a store with unique features, fully personalized to suit your brand.
If you’re wondering “what is Shopify?” or “what do I actually get when I sign up?”, Shopify’s core product includes page templates, tools for online and in-person selling, integrated payment processing, and a checkout, plus SEO and marketing tools. These are the basic foundations of every Shopify store.
Crunching the numbers is crucial when it comes to ensuring your store’s continued growth and success. Shopify analytics and reports allows you to see how many visitors are coming to your store, where they were referred from, and what products/pages they are viewing. Chart your sales, growth, store traffic, cart abandonment, and more.
The Shopify theme store contains hundreds of different themes that you can use as the template from which you build your store. With so many options, it’s easy to find a theme that’s perfect for your store and the shopping experience you wish to create. While some of the themes require a payment, there are also many themes that can be added to your store for free. Browse your options here in the Shopify theme store.
Once you start selling on Shopify, it’s critical to market your store. Shopify’s marketing platform makes it easy to reach more customers, with SEO tools and the ability to add a blog to your store. You can also create advertising campaigns for Google, Facebook, and your other social media channels. In your dashboard, you can track the success and progress of each campaign you set up.
If you’re selling in-person as well as online, Shopify POS (point of sale) allows you to centralize all of your sales and sync your inventory in one location. The Shopify POS app and hardware is ideal for anyone with a Shopify store as well as a pop-up shop, market stall, food truck, or other physical location.
Probably Shopify’s most important feature, the Shopify app store is the icing on the cake when it comes to building your online store. Shopify’s app store is full of incredible tools for customizing and optimizing your store, including merchandising, marketing, fulfillment, conversion, shipping, customer service, and more. Whether you’re looking for an app to encourage your customers to leave reviews, or an app to increase revenue through upselling, they can easily be found on the Shopify app store – browse your options here.
As well as a 14-day free trial, there are three basic Shopify plans to choose from, with different features and pricing. Basic Shopify is available for $29/mo and is ideal for merchants who are just getting started. It includes all the basic Shopify features and everything you need to start selling online. Upgrading to Shopify will cost $79/mo and offers the ability to create more staff accounts, more inventory locations, and also offers standard reports for sales data and more. The Advanced Shopify plan is available for $299/mo and includes lower credit card transaction fees, as well as some more advanced features like international pricing.
PickyStory is a leading upselling and cross-selling app that helps you generate more revenue from every visitor to your Shopify store. With PickyStory, you can easily create a variety of deals to display at various locations throughout your store – deals can be added to any page or displayed as pop-ups.
Display add-on products to boost upselling on your product pages, create a gallery of inspiring looks to encourage your customers to purchase sets of products, let customers build their own bundle of products, and so much more. PickyStory deals are created with clicks (no coding skills required) and can be added to your store in a matter of minutes using simple drag-and-drop features.
Thanks to Shopify, anyone with a product can start selling online. This incredibly powerful platform has everything you need, and with apps like PickyStory available in the Shopify app store, you can optimize and customize your store until it’s the perfect place to sell your products from.
Learn more on the PickyStory blog.
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