Before writing a Shopify product description, you need to know your ideal customer. Otherwise, your descriptions might look generic.
Start by defining your target audience. What interests your buyers? Will they ask more questions? Do they like playful and light texts or prefer something serious?
You have to consider your audience when writing a product description. If you sell fun products, you could add humor. The customers buying those unique products would likely appreciate a fun product description.
Be mindful, though. Humor doesn’t work on all products. So, make sure you approach it the right way. But whatever you do, write your descriptions as if you were talking to your customers in person. This can help build trust and a bond that makes them want to buy over and over again.