If you own one of the many, many (and I do mean many) businesses powered by Shopify, you know how crucial it is to stand out. A functional website, a beautiful interface, and great products certainly help. However, you also need to learn the art of creating a persuasive Shopify product description to optimize your sales.
Did you know that 87% of shoppers say product descriptions influence their buying decisions? That’s right. And 50% have returned a product because it didn’t match the product description.Â
So, it doesn’t matter what you sell or how large your online store is. You need powerful product descriptions to convert potential buyers.
Here, we’ll focus on writing product descriptions that sell. We will also introduce examples of good product descriptions and tips to follow. Let’s get started!Â