Shopify cart abandonment happens when customers visit your online shop, add items to the cart, and then fail to complete their purchase. Thus, customers leave items in the shopping cart without paying for them. Consequently, your Shopify store misses out on a potential sale.
In traditional brick-and-mortar stores, cart abandonment is similar to when a customer walks into a store, looks at items, tries them on, and then walks out of the shop. In this situation, having a customer walk out empty-handed costs your shop money (think of overhead and running costs) and wastes time.
So, why do customers abandon carts?
Several factors come into play. In particular, there’s something that your shop did or didn’t do to close the sale. Let’s take a closer look at why customers abandon their carts.