E-commerce product photography is a crucial element for any successful e-commerce site. In essence, the better your product images, the better your chances to boost your sales conversion. Of course, great products can still sell despite subpar product images. However, you must remember that e-commerce product photography is a psychological phenomenon.
In other words, customers may still buy the product, just not from your store. They’ll prefer the competition because their product images look better than yours.
This previous point underscores the importance of product photography in e-commerce. Here are some compelling facts to support our point.
75% of consumers consider product images before making a purchase
Approximately a quarter of product returns happen because products don’t resemble their photographs.
Research suggests that high-quality product images are 40% more likely to be shared on social media.
According to HubSpot, roughly 70% of companies invest in content marking, including high-quality product photography.
About 93% of consumers believe that visual appearance is the pivotal factor when making a purchase decision.
As you can see, e-commerce product photography is serious business. The better you can get your game plan together, the better your results will be.