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Best 13 Free Shopify Apps for Merchants on a Budget [2023]

Best free Shopify apps: For merchants just getting started, every dollar matters. Of course, there are many business expenses you can’t avoid, but others you can. Hunting for free apps on Shopify is a great way to save a few dollars, and often you can find apps that offer similar functionality to the paid alternatives.

Here are some of the best free Shopify apps available, with great ratings and diverse features. But before we highlight the free apps for merchants on a budget, let’s see some of the pros and cons of free apps and what to look out for.

Advantages and Disadvantages of Free Shopify Apps

Normally, the best free Shopify apps should cost a few bucks. However, there are plenty of great options that cost nothing. But before you click the install button, is a free app even worthwhile? Let’s weigh the pros and cons to find out.

The best free Shopify apps have these advantages:

Sometimes, free apps have disadvantages:

How to Find the Best Free Shopify Apps

All of Shopify’s apps are available via the Shopify App Store. You can browse any collection or category of apps, or search for a specific app or functionality you’re looking for. Once you have found a selection of apps to browse, you will see options to refine your search on the left-hand side of the page. 

Scroll down to where it says “All Pricing”, then check the “Free” box. This will only display apps that can be used with free plans, not those offering a limited free trial. Browse through these top apps until you find what you’re looking for, for free! 

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The 13 Best Free Shopify Apps

app Name

PRICe

Free trial

number of reviews

rating

support

PickyStory

Free plan available

Freemium

465

4.9

Email, live chat, video call

AliExpress

Free

N/A

379

4.8

Email

Appstle

Free plan available

30 days

1671

5.0

Email, chat, Zoom

Back in Stock +

Restock Alerts

Free plan available

14 days

125

5.0

Email

BON Loyalty

Rewards

Free

N/A

615

5.0

Email

Email, Loyalty, Reviews & Ai

Free

N/A

381

4.8

Live chat, Email

Flowio

Free plan available

N/A

419

5.0

Email

Free Shipping Bar

Free plan available

N/A

10886

4.9

Email

Image Optimizer

& SEO Audit

Free

N/A

244

4.8

Email

Point of Sale

Free plan available

N/A

284

3.8

Email

Siggy

Free

N/A

3

5.0

Email

Spreadr

Free plan available

7 days

1260

4.8

Email

WhatsApp Chat

Free to install

N/A

3553

4.6

Email

#1: PickyStory

We start our list with PickyStory, an app that allows you to offer a variety of different product bundles across your store. You can offer bundles as a separate product, or use PickyStory to build “frequently bought together” offers that are displayed on your existing product pages. You can also create upsell popups, shoppable galleries, cart deals, and much more. 

PickyStory has a free pricing option, and is also based on revenue generation. If your PickyStory deals aren’t working in your store and you aren’t generating revenue through the app, you won’t be charged. 

Source: apps.shopify.com/product-kits-bundles-pickystory

Top features:

#2: Bon Loyalty Rewards and Referral

Bon Loyalty Rewards and Referral is one of the best free Shopify apps that helps your small business. It is easy to use and doesn’t require coding skills to set up.

best free shopify apps
Source: apps.shopify.com/bon-loyalty-rewards

Top features:

#3: AiTrillion All-in-one Loyalty Program

Unlock the power of customer engagement with AiTrillion’s Loyalty Program. Reward loyal customers, establish VIP programs, and incentivize referrals to foster a strong customer community. Offer exclusive memberships and harness Email, SMS, and Web push automation to nurture personalized connections.
 
Additionally, amplify your brand’s credibility with customer reviews. AiTrillion brings all these essential features under one roof, ensuring a comprehensive and effective strategy for enhancing customer loyalty and boosting sales.
 
Loyalty banner
Source: apps.shopify.com/aitrillion

Top features:

#4 AliExpress Review Importer

AliExpress Review Importer is an app that helps you import reviews from AliExpress. With AliExpress, you can display the reviews on your page by installing Judge.me Product Reviews. Also, the app lets you export the reviews as a CSV, which you can import into a different review app of your choice.

best free shopify apps
Source: apps.shopify.com/aliexpress-review-importer

Top features:

#5: Image Optimizer & SEO Audit

Images are the biggest contributor to a page’s size, making pages slow to load. A slow-loading webpage leads to increased bounce rates and lower conversions. Hence, you need one of the best free Shopify apps to optimize the size of your images. Image optimization can help reduce the file size of your images without sacrificing quality. 

Source: apps.shopify.com/benchmark-hero

Top features:

#6: Free Shipping Bar

When shopping online, shoppers want to know what it costs to ship their products. If you provide free shipping, you can say that you offer free shipping on all orders. 

By installing a free shipping bar on your site, buyers can see the shipping information to help ease them into buying. This app has a free plan, or a paid plan for $9.99/month that gives users access to additional features.

best free shopify apps
Source: apps.shopify.com/free-shipping-bar

Top features:

#7: Point of Sale

With Point of Sale, you can sell your products on offline channels and with this app. By integrating a free card reader with this app, you can accept payments wherever you are. 

Also, Point of Sale lets you sync your orders, inventory, and customers with your Shopify store. The app estimates sales tax and allows you to process refunds instantly. 

best free shopify apps
Source: apps.shopify.com/shopify-pos

Top features:

#8: Spreadr App - Amazon Importer

This is an excellent option among the best free Shopify apps if you plan to dropship Amazon products. With a few clicks, you can import different items from Amazon to your store. 

Source: apps.shopify.com/amazon-to-shopify

Top features:

#9: Siggy Product Recommender

Siggy is a must-have app for every Shopify merchant. This app can help generate and display related products in your store. The related products will help you create additional revenue via upselling and cross-selling. 

Source: apps.shopify.com/siggy-product-recommender

Top features:

#10: WhatsApp Chat + Abandoned Cart

Almost everyone uses WhatsApp to communicate. The app is indeed one of the common communication tools globally. With Whatsapp, you can engage with shoppers in your store with WhatsApp Messenger. 

Also, Whatsapp lets you answer customer queries quicker. You can also get new customers by showing a share option for referrals. As for abandoned carts, the app can help recover abandoned carts and offer discounts in follow-up messages. 

When you communicate with customers in an organized way, you will likely retain them. With the free option, you can create unlimited WhatsApp interactions and more.

Source: apps.shopify.com/whatsapp-chat-for-support

Top features:

#11: Appstle

Appstle Subscriptions gives you a platform to offer subscriptions for your Shopify products, and makes it easy to manage and customize your subscription services. This app is one of the most sophisticated subscription apps currently available, with inventory forecasting features as well as the ability to offer multiple and tiered discounts for your customers.

best free shopify apps
Source: apps.shopify.com/subscriptions-by-appstle

Top features:

#12: Back in Stock & Restock Alerts

When your popular products are out of stock, you don’t want to lose sales. That’s why an app that can communicate stock levels to your customers is so important. Back in Stock & Restock Alerts is one of the best apps for this, as it notifies your customers when a product is back in stock. As a result, you can recover lost sales and convert abandoned carts.

top free apps for your shopify store
Source: apps.shopify.com/back-in-stock-restock-alerts

Top features:

#13: Flowio

Flowio is another top free Shopify app. This app allows you to combine email and SMS marketing to send targeted messages to your customers depending on which stage of your sales cycle they are at. The live chat aspect of the app sends targeted greetings to customers based on their behavior and provides you a channel for instant support. 

best free to use shopify apps
Source: apps.shopify.com/flowio

Top features:

PickyStory Offers Great ROI for Merchants on a Budget

No doubt, the aforementioned best free Shopify apps can help you enhance a range of functionalities. For apps that you’re paying for, it’s important to consider your return on investment (ROI) to make sure they are helping you generate revenue. 

shopify success rate

If a paid app is generating revenue and easily paying for itself, it’s a great addition to your store. With PickyStory, you can create product bundles and deals that you can display throughout your store. 

This helps you expose your customers to additional, related products, and in turn, helps them add more products to their cart. It’s simple – the more items your customers see, the more you sell.

PickyStory merchants typically see incredible ROI from the app. Here’s an example of a merchant who saw a 32x ROI on PickyStory, and another who saw a staggering 1200x ROI

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

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