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Create Shopify Landing Page in 15 Steps (A-Z Guide)

Table of Contents

A meticulously designed landing page can serve as the cornerstone of a highly organized Shopify store, offering customers a seamless path to discovering their desired products. The landing page simplifies navigation by strategically categorizing and featuring key items, enabling swift access to various sections. This user-friendly experience fosters customer satisfaction and drives up conversion rates.

A well-crafted landing page not only showcases products but also cultivates a sense of aesthetic appeal and brand identity. The result: enhanced revenue, as the intuitive layout entices customers to explore and purchase, while the streamlined interface ensures their needs are effortlessly met.

So, if you’re ready to discover everything a great landing page can do for your e-commerce site, read on because so much is coming your way!

What Is a Shopify Landing Page?

A Shopify landing page is a standalone web page designed to serve as the entry point for visitors to your online store. It is strategically crafted to deliver a focused message, highlight specific products or promotions, and guide visitors toward a particular call to action, such as making a purchase, signing up for a newsletter, or engaging with your brand meaningfully.

On the whole, a Shopify landing page is a purpose-built web page that aims to engage and convert visitors by focusing on a specific goal: promoting products, capturing leads, or driving sales. Its design, content, and strategic placement of elements all play a vital role in delivering a seamless and persuasive user experience.

Key Features of a Shopify Landing Page

Let’s take a look at the key features that make up a Shopify landing page:

#1: Purpose and Focus

A landing page’s primary purpose is to capture visitors’ attention and guide them toward a specific goal. The landing page should have a clear and singular focus, whether promoting a new product, showcasing a limited-time offer, or announcing a special event.

#2: Design and Layout

The design of a Shopify landing page is crucial. It should be visually appealing, consistent with your brand’s aesthetics, and user-friendly. The layout should be intuitive, with a well-structured hierarchy that guides visitors’ attention to the most important elements, such as the headline, product images, and call-to-action buttons.

#3: Compelling Content

Engaging and persuasive content is key to a successful landing page. This includes a captivating headline that grabs attention, a concise and impactful product description, and any relevant images or videos that highlight the product’s features or benefits.

#4: Call to Action (CTA)

A strong and clear call to action is a central element of a landing page. This could be a button that prompts visitors to “Shop Now,” “Learn More,” “Add to Cart,” or any other action that aligns with the page’s goal.

#5: Responsive Design

Your landing page must be responsive, as many visitors may access your Shopify store from different devices (desktop, tablet, mobile). It adapts and displays properly on various screen sizes.

#6: Opt-in Forms

Suppose your goal is to collect customer information for marketing purposes. In that case, you can incorporate opt-in forms on your landing page. These forms can gather email addresses, allowing you to build your mailing list.

#7: A/B Testing

A/B testing involves creating multiple versions of your landing page with slight variations in design, content or calls to action. Testing these different versions allows you to determine which elements are most effective at driving conversions and make data-driven improvements.

#8: Analytics and Tracking

Integrating analytics tools like Google Analytics with your Shopify landing page lets you track visitor behavior, conversion rates, and other important metrics. This data helps you assess the performance of your landing page and make informed adjustments.

As you can see, a Shopify landing page offers several key features that enable your e-commerce site to stand out while driving conversions and boosting sales. The best part lies in the simplicity with which you can make the most of a Shopify landing page’s functionality.

Why Are Shopify Landing Pages Important?

Shopify landing pages are paramount for several reasons, as they play a crucial role in enhancing user experience, driving conversions, and boosting revenue for your online store.

Here’s a detailed look at why Shopify landing pages are so important:

#1: Focused Engagement

Landing pages are designed with a specific purpose or goal, such as promoting a new product, announcing a sale, or collecting leads. By providing a focused and targeted experience, landing pages cater directly to the needs and interests of your visitors, increasing the likelihood of engagement and conversions.

#2: Clear Communication

Landing pages allow you to convey a clear and concise message to your audience. You can craft compelling headlines, product descriptions, and calls to action that resonate with visitors and guide them toward the desired action. This clarity eliminates confusion and makes it easy for users to understand your offering.

#3: Improved User Experience

A well-designed landing page offers a seamless and intuitive user experience. It presents information in a structured and organized manner, making it effortless for visitors to find what they want. This positive experience enhances customer satisfaction and encourages repeat visits.

#4: Higher Conversion Rates

Since landing pages are tailored to specific goals, they have the potential to achieve higher conversion rates compared to generic website pages. The focused nature of landing pages minimizes distractions. It provides a clear path for visitors, increasing the likelihood of taking the desired action, such as purchasing or signing up.

#5: Better Targeting and Personalization

Landing pages can be personalized and targeted based on various factors, such as the source of traffic, demographics, and user behavior. This enables you to create different landing pages for different audience segments, ensuring that each group receives content that resonates with their preferences and needs.

#6: Effective Marketing Campaigns

When running marketing campaigns, whether through email, social media, or pay-per-click advertising, directing traffic to a dedicated landing page enhances the effectiveness of your campaigns. The landing page aligns with the campaign’s messaging. It provides a consistent user experience, increasing click-through rates and conversions.

#7: Data Collection and Analysis

Landing pages enable you to collect valuable data about user behavior and engagement. By integrating analytics tools, you can track metrics such as bounce, click-through, and conversion rates. This data helps you understand the effectiveness of your landing pages and make informed optimization decisions.

#8: Brand Consistency

Landing pages can be designed to align seamlessly with your brand’s aesthetics and messaging. Consistency in branding helps build trust and credibility with your audience, reinforcing your brand identity and values.

#9: Testing and Optimization

Shopify landing pages provide a platform for testing elements, such as headlines, images, colors, and calls to action. Through A/B testing and experimentation, you can identify which elements drive the best results and continuously refine your landing pages for optimal performance.

A well-built Shopify landing page can take your online store to a new level. That is why leveraging the power of a great Shopify landing page can be a game-changer for your Shopify store.

Building Landing Page for Shopify step by step
Source: https://www.shutterstock.com/

How to Make a Shopify Landing Page

Making a Shopify landing page involves several steps to ensure you design a compelling, focused, and effective page that drives conversions. Here’s a detailed guide on how to make a Shopify landing page:

#1: Define Your Goal and Audience

Clearly identify the purpose of your landing page. Are you promoting a new product, discounting, or collecting leads? Understand your target audience and tailor your content to their needs and preferences.

#2: Build Your Landing Page

Shopify themes allow you to use their drag-and-drop features to create your landing page. Remember that less is more When thinking about making a Shopify landing page. So, avoiding a cluttered landing page is always best, favoring a clean and easy-to-follow design.

#3: Select a Template or Layout

Most landing page builders provide templates or layouts to start from. Choose a template that aligns with your goal and customize it according to your branding.

#4: Craft a Compelling Headline

Create a concise and captivating headline that immediately communicates the value or offer of your landing page. The headline should grab visitors’ attention and entice them to explore further.

#5: Write Engaging Content

Develop clear and persuasive content that elaborates on your headline. Describe your product’s or offer’s benefits, address pain points, and showcase how your solution solves a problem.

#6: Use High-Quality Imagery

Incorporate high-resolution images or videos that showcase your product or highlight the offer. Visuals play a crucial role in capturing visitors’ interest and conveying your message effectively.

#7: Add a Strong Call to Action (CTA)

Place a prominent and actionable CTA button encouraging visitors to take the desired action. Use concise and actionable language, such as “Shop Now,” “Get Started,” or “Claim Your Discount.”

#8: Design a User-Friendly Layout

Arrange your content in a logical and organized manner. Use headings, subheadings, bullet points, and whitespace to make the page easy to scan. Ensure that the layout is responsive and adapts to different screen sizes.

#9: Incorporate Trust Signals

Build trust with your audience by including trust signals such as customer reviews, testimonials, trust badges, and guarantees. These elements help alleviate any concerns visitors may have about making a purchase.

#10: Optimize for SEO

Implement relevant keywords in your content, meta title, and description to improve your landing page’s visibility in search engine results. Ensure that your landing page URL is descriptive and contains relevant keywords.

#11: Integrate Tracking and Analytics

Set up Google Analytics or other tracking tools to monitor the performance of your landing page. Track metrics like bounce rate, click-through rate, and conversion rate to assess its effectiveness.

#12: Mobile-Friendly Design

Given the prevalence of mobile browsing, ensure your landing page is optimized for mobile devices. Test the page’s functionality and appearance on various devices to ensure a seamless experience.

#13: A/B Testing

Create multiple versions of your landing page with slight variations in elements such as headlines, CTAs, and images. Conduct A/B tests to identify which version performs better and refine your page accordingly.

#14: Publish and Promote

Publish the landing page when you have completed its setup. Promote the landing page through various channels, such as email marketing, social media, and paid advertising, to drive targeted traffic.

#15: Monitor and Iterate

Continuously monitor the performance of your landing page and gather feedback from users. Use the insights gained to adjust to fine-tune your Shopify landing page over time.

Be sure to take the time to carefully plan your landing page’s design to ensure it meets your customers’ expectations. With close testing and monitoring, your cart abandonment determines your Shopify landing page’s effectiveness, ultimately fine-tuning it to deliver the best possible experience.

Using Third-Party Apps to Create a Shopify Landing Page

Using third-party apps to create a Shopify landing page can significantly simplify the process and provide more flexibility and customization options. Here’s a detailed explanation of how to use third-party apps to create a Shopify landing page:

#1: Choose a Third-Party App

Explore the Shopify App Store to find landing page builder apps that suit your needs. Some popular options include Shogun, PageFly, GemPages, and Zipify Pages. Read reviews, compare features, and select an app that aligns with your requirements.

#2: Install the App

Once you’ve chosen an app, install it from the Shopify App Store. Follow the app’s installation instructions, which typically involve granting necessary permissions and integrating the app with your Shopify store.

#3: Select a Template or Start from Scratch

Many landing page apps offer a variety of pre-designed templates or the option to start from a blank canvas. Choose a template that matches your goal and customize it to reflect your brand’s identity.

#4: Drag-and-Drop Editor

Most landing page apps use a drag-and-drop editor, allowing you to add and arrange elements on the page easily. Elements may include text boxes, images, videos, buttons, forms, and more. Simply drag the elements onto the page and position them where you want.

#5: Customize Design and Layout

Use the app’s customization options to tweak the design and layout of your landing page. Adjust colors, fonts, spacing, and other visual elements to ensure consistency with your brand.

#6: Add Content and Media

Insert compelling content, such as headlines, product descriptions, and persuasive copy. Incorporate high-quality images or videos that effectively showcase your product or convey your message.

#7: Create a Call to Action (CTA)

Use the app’s tools to place a clear and prominent CTA button on your landing page. Customize the button text and design to encourage visitors to take the desired action.

#8: Mobile Responsiveness

Ensure that your landing page is fully responsive and displays correctly on various devices, including smartphones and tablets. Preview and test the page’s appearance on different screen sizes within the app.

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#9: SEO Optimization

Use the app’s SEO features to optimize your landing page for search engines. Add relevant keywords, meta titles, and descriptions to improve your page’s visibility in search engine results.

#10: Integrate Tracking and Analytics

Many landing page apps offer built-in analytics or allow you to integrate third-party analytics tools. Set up tracking to monitor important metrics like page views, bounce, and conversion rates.

#11: Preview and Test

Before publishing, use the app’s preview mode to review how your landing page looks and functions. Test all links, forms, and interactive elements to ensure a smooth user experience.

#12: Publish and Promote

Once you’re satisfied with your landing page, publish it on your Shopify store. Use the app’s features to generate a URL for your landing page or link it to a specific button or banner on your website.

#13: A/B Testing and Optimization

Many landing page apps support A/B testing, allowing you to create multiple versions of your page with slight variations. Test headlines, images, or CTAs to identify which elements drive the best results.

#14: Monitor and Iterate

Regularly monitor the performance of your landing page using the app’s analytics or integrated tracking tools. Use the insights gained to make data-driven improvements and optimizations over time.

Third-party apps can greatly simplify the creation process for your Shopify landing page. However, be aware that these apps come with a cost. So, evaluating prices to determine the apps that best fit your budget is important.

Examples of Great Shopify Landing Pages

There are Shopify landing pages, and there are landing pages. Let’s look at three great Shopify landing page examples you can’t miss.

#1: Kylie Cosmetics

Kylie Cosmetics is recognized for its distinctive branding and aesthetic. Its landing page likely features high-quality, visually appealing imagery and design that aligns with its brand identity. Consistency in visual elements, such as color palette and typography, contributes to a cohesive and memorable user experience.

Kylie Cosmetics
Source: https://www.boringbusinessnerd.com/post/best-shopify-landing-page-examples

Here’s why we love this Shopify landing page:

Kylie Cosmetics often introduces limited-time offers and exclusive deals. Incorporating countdown timers or banners indicating the urgency of these offers can create a sense of FOMO (fear of missing out) and encourage visitors to take immediate action. As a result, customers are immediately hit with a wonderful limited-time offer prompting them to purchase before time runs out. This example highlights how FOMO can become a powerful tool to drive sales and boost revenue.

#2: Kulala

A great landing page clearly communicates what the brand or product offers. It should quickly convey the unique value or benefits that users will gain from engaging with Kulala. Customers know exactly what they get from this brand upon entering the website.

Kulala
Source: https://www.boringbusinessnerd.com/post/best-shopify-landing-page-examples

Here’s why we love this Shopify landing page:

Kulala’s Shopify landing page features a single, focused message communicating the brand’s value proposition. Plus, its high-quality visuals capture users’ attention making a positive first impression. As a result, customers are greeted with a visually appealing landing page sure to pique their interests and curiosity.

#3: Soylent

Soylent is known for its innovative approach to nutrition and meal replacement products. Its subscription-based model allows customers to get the right combination of products to fit their needs, making it one of the market’s best nutrition supplement and meal replacement brands.

Soylent
Source: https://www.boringbusinessnerd.com/post/best-shopify-landing-page-examples

Here’s why we love this Shopify landing page:

Soylent’s landing page likely communicates a clear and compelling value proposition. It emphasizes the convenience, nutritional benefits, and time-saving aspects of its products, addressing the pain points of its target audience. Moreover, Soylent’s landing page uses visually appealing imagery showcasing its products. Visual content can help users understand how Soylent fits their lifestyle and routine.

Shopify Landing Page Templates

Shopify landing page templates can help you make high-quality landing pages in minutes. The following templates are available at ThemeForest, a premier Shopify theme creator. Here is a look at three great templates to consider:

ThemeForest_1
Source: https://themeforest.net/item/xcop-projector-single-product-shopify-theme/28277830#
ThemeForest_2
Source: https://themeforest.net/item/droon-drone-shop-shopify-theme/35503582
ThemeForest_3
Source: https://themeforest.net/item/parallax-shopify-theme-wood-furniture-decoration/12770960

Be sure to check out what ThemeForest has to offer. However, be aware that these templates vary in price. That is why viewing various price options can help you find the right Shopify landing page template at the right price.

Top Mistakes to Avoid When Making a Shopify Landing Page

Creating an effective Shopify landing page requires careful planning and attention to detail. To ensure your landing page generates optimal results, avoiding common mistakes is important. Here are the top mistakes to steer clear of when making a Shopify landing page:

#1: Unclear or Weak Headline

Your headline should succinctly convey your landing page’s primary benefit or offer. Avoid vague or generic headlines that fail to capture visitors’ attention or communicate the page’s purpose.

#2: Lack of Visual Hierarchy

Failing to establish a clear visual hierarchy can confuse visitors and deter them from taking the desired action. Ensure key elements like the headline, imagery, and call to action (CTA) are prominently displayed and easily spotted.

#3: Too Much Clutter

Overloading your landing page with excessive content, images, or graphics can overwhelm visitors and distract them from the main message. Keep the design clean, focusing on essential information that drives conversions.

#4: Complex Navigation

A landing page should have a clear and simple structure that guides visitors toward the main goal. Avoid complex navigation menus or too many links that could lead visitors away from the intended action.

#5: Lack of Trust Signals

Building trust is crucial for conversion. Without elements like customer reviews, testimonials, trust badges, or security certifications, visitors may hesitate to take action.

#6: Weak Call to Action (CTA)

Your CTA is a critical component of your landing page. Make sure it’s clear, action-oriented, and prominently positioned. Avoid vague CTAs that don’t convey a sense of urgency or purpose.

#7: Lengthy Forms

Requesting too much information in a form can deter visitors from completing it. Only ask for essential information that’s directly relevant to your goal. For example, asking for a phone number might be unnecessary for an email subscription.

#8: Unoptimized Loading Speed

Slow-loading pages can lead to high bounce rates. Optimize images and minimize unnecessary scripts to ensure your landing page loads quickly across devices.

#9: Lack of Mobile Responsiveness

With a significant portion of users accessing websites on mobile devices, neglecting mobile responsiveness can lead to a poor user experience and missed conversion opportunities.

#10: Missing A/B Testing

A/B testing is crucial for optimizing your landing page’s performance. Not testing different elements, such as headlines, CTAs, and images, could mean missed opportunities for improvement.

#11: Ignoring Analytics

Neglecting to track and analyze visitor behavior on your landing page prevents you from making data-driven decisions for optimization. Implement tracking tools like Google Analytics to gather valuable insights.

#12: Poor Alignment with Ad Campaigns

Suppose your landing page doesn’t align closely with the messaging and visuals of your ad campaigns. In that case, visitors may feel confused and leave the page without converting.

#13: Ignoring Loading Order

Ensure that key elements like headlines, CTAs, and visuals load quickly and are visible before less important elements. This prevents visitors from bouncing before seeing the most crucial information.

#14: Not Testing Cross-Browser Compatibility.

Your landing page may look and function differently across various web browsers. Test your landing page on different browsers to ensure a consistent user experience.

#15: Neglecting SEO

A well-optimized landing page can attract organic traffic. Incorporate relevant keywords in your content, meta tags, and URLs to improve your landing page’s search engine visibility.

Above all, following best practices can help you build a great Shopify landing page to boost sales and drive revenue.

Conclusion for Create Shopify Landing Page in 15 Steps (A-Z Guide)

Shopify landing pages wield transformative power in boosting conversions and revenue. Crafted with precision, they channel focused messages, captivating visuals, and compelling calls to action. By guiding visitors toward specific goals—making a purchase, subscribing, or exploring—a well-designed landing page maximizes engagement and minimizes distractions.

These pages turn casual browsers into committed buyers through seamless mobile responsiveness, trust-building elements, and data-driven optimizations. With Shopify landing pages, businesses seize the opportunity to harness their potential for increased conversions and amplified revenue growth.

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Why are brands using it?

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Combine multiple individual products into a bundle and sell them as a single unit

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Why are brands using it?

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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How Doodle Couture uses Bundle as Product

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

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Encourage shoppers to add the missing items to complete the bundle when they add items to cart

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Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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Why are brands using it?

How Dineamic uses Bundle as Product

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Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

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Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

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Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

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Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

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Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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