Discover PickyStory conversion platform.
Get inspired from industry leaders
Connect other tools
Create custom high-converting bundle deals
Sell complete sets & galleries
Offer AI-based product recommendation in cart
Get inspired from successful merchants improved their ROI with PickyStory.
Increase your Average Order Value
Customize your customers’ journey
Sell while auto-syncing inventory
Learn how to increase sales
Get inspired from industry leaders
See PickyStory in action
Read product documentations
Help merchants with PickyStory
Watch how-to videos
Discover how to increase your AOV with combo products
The guide to create high converting bundles
Customize shopping journey with AI-based recommendations
Free shipping on Shopify is at the forefront of customers’ minds. Free shipping is so important that it’s essentially a dealbreaker. If your online store offers free shipping, you’ll make sales. If your store doesn’t, you may lose customers.
Survey data shows that 48% of consumers add extra items to their cart just to qualify for free shipping. This figure is critical, considering that the current cart abandonment rate is estimated at 68.7%. Guess what the number one reason is for cart abandonment?
Yep! Shipping charges.
Thus, it makes sense to include free shipping on certain products on Shopify in order to boost your average order value (AOV) and overall revenue.
In this article, we will discuss the top tips for free shipping. We will also discuss how you can enable the automatic free shipping Shopify function.
In short, yes. Enabling automatic free shipping Shopify functions allows your customers to save on their purchases. Please remember that Shopify free shipping goes beyond saving money. It’s a psychological phenomenon that entices customers to follow through on purchases.
How so?
Customers love feeling that they got a good deal. Of course, a good deal isn’t just about getting a great product at a great price. Getting a good deal is also about qualifying for free shipping. In a manner of speaking, qualifying for free shipping feels like customers have achieved something important.
Remember that you should offer Shopify free shipping only if it makes sense. For instance, international orders may not qualify for free shipping. Therefore, you must be clear on this matter. Nevertheless, offering a discounted rate on overseas shipping may be another way to entice customers to do business with you.
Let’s begin by discussing the pros of free shipping.
Offering Shopify free shipping over amounts such as $50 can entice customers to spend more than they had anticipated. After all, why would customers pay for shipping if they can get it for free? That’s the mindset that Shopify free shipping triggers.
With increased AOV comes increased revenue. In short, as your AOV increases, so does your online store’s revenue. The secret is to ensure that customers follow through on their purchases.
Increased AOV and revenue mean increased profitability. However, your profitability depends on your cost control. If you can keep costs in check, you can boost your profitability significantly.
When sales pick up, you have an opportunity to clear inventory. This situation is crucial, as piling up inventory is never a good thing. Free shipping allows you to boost sales and get merchandise out the door.
Now, let’s talk about the cons of offering free shipping on certain Shopify products:
Offering Shopify free shipping might mean an added cost to your products. As a result, you might see shipping costs eat into your margins. This reason explains why increasing AOV is a critical strategy to avoid reduced rates.
Products that don’t offer free shipping may become slow sellers. This phenomenon is especially true when your best sellers fly out the door. Offering automatic free shipping on Shopify allows you to sell all items, especially when you have a minimum qualifying amount.
The biggest risk of offering Shopify free shipping over amount totals is that customers may become dependent on free shipping. In other words, the customer will not buy anything if it doesn’t come with free shipping. This consideration is important to keep in mind moving forward.
Despite the potential drawbacks, offering Shopify free shipping is a great way to help kickstart your Shopify online store. Please make sure you offer free shipping this holiday season when it makes sense for your marketing strategy. Otherwise, you may end up doing more harm than good.
Let’s move on to the top five tips for Shopify free shipping. These tips are guaranteed to help you make the most out of automatic free shipping on Shopify.
A great strategy is to use Shopify free shipping as a welcome offer. While you may not offer free shipping across the board, you can certainly offer it as part of a welcome offer. Customers need to register with your site to qualify for free shipping. Registration unlocks free shipping allowing customers to purchase as much or as little as they like and get free shipping.
Free shipping on the first order works very well when you’re looking to bring on new customers. So, if you’re looking to build up your customer base, consider offering Shopify free shipping on the first order. You’ll be glad you did.
A Shopify free shipping code is a perfect way to jumpstart your sales this holiday season. This strategy is especially good when your e-commerce site doesn’t offer free shipping. You can email subscribers with an exclusive free shipping code for any amount.
There’s a catch to this strategy, though: offering a free shipping code means that you must add an expiration date. Adding an expiration date creates a sense of urgency. Also, please remember that it’s good for good once the offer is gone. At least for a little while, anyway.
Offering Shopify free shipping over amount minimums is a great way to boost your sales. For example, you can offer free shipping on any items with a minimum $50 purchase.
Ultimately, the minimum amount depends on your items’ pricing, sourcing, distribution, and the shipping locations. If you ship exclusively within the United States, you may offer Shopify free shipping at $25. This amount may increase to $100 for overseas purchases.
Please note that e-commerce sites that sell luxury items or big-ticket items generally set higher minimum amounts to qualify for free shipping. This strategy works very well to increase AOV. So, don’t forget about it. Keep this wonderful strategy in your back pocket.
A killer strategy is to offer free shipping on specific items only. This tactic works well with slow and best sellers. With slow sellers, free shipping allows you to clear inventory. With best sellers, this approach helps you turbocharge sales.
But here’s another twist: you can offer free shipping on bundles.
Yes, that’s right!
Bundling slow and best sellers plus free shipping is a great way to clear inventory and turbocharge sales. So, consider creating curated bundles and packs. You can increase AOV, revenue, and profitability all at once. Shopify free shipping is the key to putting customers over the top.
Offering automatic free shipping across the board can be a great way to get everything out the door. However, there’s a catch to this tactic. It must be time-sensitive. For example, a one-hour flash sale that includes free shipping can be a fantastic way to kick your holiday season sales into overdrive.
Please bear in mind that offering Shopify automatic free shipping should be used sparingly. This strategy is a treat. Just give customers a heads-up, so they know what to expect. Nevertheless, it’s always good to keep the element of surprise on hand.
If you’ve decided to offer free shipping on your Shopify store, here’s how you can set it up. Please refer to this handy guide whenever you need to.
1. From your Shopify admin, go to Settings> Shipping and delivery.
2. Next to General Shipping rates, click Manage.
3. For each shipping zone, add the free shipping rate:
4. Click Done, and then click Save
That’s all there is to it!
This way is the quickest and easiest to set up Shopify free shipping. If you’re ready to make the most of free shipping this holiday season, this is the best way to do it.
PickyStory helps e-commerce merchants to collect hidden revenue by selling products together. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and Coupons.
© 2023 PickyStory
Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.
Convert more visitors into buyers with PickyStory's e-commerce conversion platform
By entering your email, you agree to receive marketing emails from PickyStory.
Request a demo to learn more about PickyStory's e-commerce conversion platform
By entering your email, you agree to receive marketing emails from PickyStory.
