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Lookbook Guide: How to Create a Lookbook + Best Lookbook Examples

5 minutes

Getting an edge in the e-commerce world is all about finding ways to entice customers to purchase once, and keep them coming back. With so much fierce competition, finding an edge can be challenging. Fortunately, the use of lookbooks can help e-commerce sites get a leg up on competitors.

In this lookbook guide, we’ll be focusing on how you can take your e-commerce site to the next level when you create a lookbook. We’ll be looking at how to create a lookbook so you can enhance your brand’s unique value proposition.

What is a Lookbook?

A lookbook is a collection of photographs or images that showcase a particular style, fashion trend, or product line. It is often used by fashion designers, brands, or retailers to promote their clothing or accessories collections and to give customers an idea of how their products can be styled and combined.

Lookbooks typically feature high-quality photographs of models wearing the clothing or accessories, often in different settings or with different backgrounds. The images are often accompanied by descriptions of the products, including details on fabric, sizing, and other important information.

In addition to fashion, lookbooks can also be used to showcase other types of products, such as home decor, beauty products, or even food. The goal of a lookbook is to create a visually appealing representation of a product line or trend that will capture the attention of potential customers and inspire them to make a purchase.

What are the Advantages of a Lookbook?

There are several advantages to creating a lookbook, particularly for fashion brands or retailers. Here are five key benefits of using a lookbook feature:

Provide inspiration. By showcasing different outfits or combinations, customers can get a better idea of how to incorporate the products into their own wardrobes.

Showcase your brand’s identity. By presenting the products in a particular way, a brand can communicate its personality and differentiate itself from competitors.

Boost sales. By presenting the products in an appealing and aspirational way, customers are more likely to be drawn to them and make a purchase.

Increase engagement. By sharing the lookbook on social platforms, brands can encourage customers to like, comment, and share the content, which can help to increase brand visibility and reach.

Provide brand consistency. By presenting the products cohesively and consistently, brands can reinforce their brand identity and messaging.

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Does Your Store Need a Lookbook?

In short, yes. Your Shopify store can greatly benefit from adding a lookbook feature. However, the success of a lookbook feature depends on several factors, such as the type of products being sold, the target audience, and the brand’s overall marketing strategy.

A lookbook can be a valuable asset for Shopify stores that want to showcase their products in an attractive and aspirational way and create a strong brand image. However, it’s important to consider the costs and time needed to create a lookbook online, as well as whether it aligns with the brand’s overall marketing strategy.

What Should a Lookbook Include?

A lookbook can include a variety of elements, depending on the brand, product line, and target audience. Here are seven key elements to consider to create a lookbook:

High-quality product photography: The centerpiece is usually high-quality photography that showcases the products in an attractive way.

Descriptions of products: Lookbooks may also include descriptions of the products, including details on fabric, sizing, and other information for customers.

Styling tips: Lookbooks can provide styling tips and outfit ideas to customers, showing them how to combine the products in different ways.

Branding elements: Branding elements such as the brand’s logo, colors, and other design elements that are consistent with the brand’s overall identity should be included.

Lifestyle imagery: Include lifestyle imagery that shows the products in use, such as a model wearing the products in a particular setting or using the products in a real-world context.

Product information: Lookbooks can also include information on pricing, availability, and how to purchase the products.

Credits: Lookbooks should include credits for the photographer, models, stylists, and other contributors who helped to create the lookbook.

On the whole, a lookbook should be visually appealing, informative, and consistent with the brand’s main identity and messaging. It should showcase the products in an attractive and aspirational way, while also providing customers with the information they need to make an informed purchase.

How can I Create a Lookbook?

Creating a lookbook involves several steps, from planning the content to designing the layout. Here are the main guidelines to follow when considering how to create a lookbook in Shopify:

Define the purpose and theme. The purpose may be to showcase a new collection or promote a particular style. Also, establish the aesthetic and ensure that it aligns with your brand’s overall identity.

Plan the content. Decide on the products to be featured in the lookbook and plan the accompanying content, such as descriptions, styling tips, and lifestyle imagery.

Gather the necessary resources. You will need a photographer, models, stylists, and other contributors who can help bring your vision to life, and equipment like cameras and lighting.

Shoot the photography. Schedule a photoshoot to capture the images that will be included in the lookbook. Be sure to style the products and models in a way that aligns with your theme and brand identity.

Review and select images. Choose your favorite shots and incorporate branding elements, such as the brand’s logo and color scheme, and ensure that the layout is visually appealing and easy to navigate.

Add the content. Add product descriptions, styling tips, and lifestyle imagery to the layout. Be sure to proofread the content to ensure accuracy and clarity.

Finalize the lookbook. Ensure that all elements are consistent with the brand’s identity and messaging. Once you’re satisfied, publish the lookbook on your website or social media channels.

Now, here’s the secret weapon you can use to take the guesswork out of creating a killer lookbook: PickyStory.

PickyStory’s “Shop the Look” feature is a tool that allows customers to purchase the items featured in a lookbook or outfit that they like. Basically, PickyStory can help turn your regular lookbook into a shoppable experience.

When a customer browses a lookbook and finds an image they like, they can click on the image and see the individual products that are included. They can then add these products to their cart from the popup, without having to search for them separately on the website. This feature can save customers time and increase the likelihood that they will make a purchase.

How can I Edit a Lookbook?

Editing a lookbook involves reviewing the content and making revisions to improve the overall quality and impact of the publication. Here are the main guidelines to follow when editing a lookbook:

Review the content. Review the entire lookbook from start to finish, paying close attention to the flow of the content and the consistency of the branding and messaging.

Check for errors. Check for errors in the content, such as misspellings, grammatical errors, and factual inaccuracies. Correct any errors that you find.

Ensure consistency. Make sure that the layout, font, color scheme, and other design elements are consistent with the brand’s identity.

Consider feedback. Consider any feedback that you have received from others who have reviewed the lookbook. Address any concerns or suggestions that they have provided.

Adjust the layout. Adjust the layout of the lookbook as needed. Consider whether the images are in the right order and whether the text is in a clear and readable format.

Cut or add content. Consider whether there is too much or too little content and whether there are areas that could benefit from additional information or imagery.

Review again. Review the lookbook again after making any changes. Ensure that the publication is visually appealing, informative, and consistent with the brand’s identity.

Editing a lookbook is an important step in the publication process. By following these steps, you can ensure that the lookbook is visually appealing, informative, and consistent with your brand’s identity, ultimately creating a powerful marketing tool for your business.

The 5 Best Brand Lookbook Examples

Let’s now take a look at the best five lookbook examples. These brand lookbook examples will provide you with the inspiration you need to create a killer lookbook for your Shopify store.

#1: Caskata

Caskata is a home décor brand focused on delivering high-quality products. This brand uses lookbooks to create unbeatable product combinations that entice customers to get out of the brand’s product offering.

Here’s a look at how Caskata creates a lookbook online:

Why do we love this brand lookbook example?

As you can see, there are a multitude of product combinations used to create a home fashion lookbook. Clicking on one product image reveals the products used to create the look:

Caskata gets it right by creating a lookbook online that showcases its brand’s value proposition. So, don’t be afraid to use a lookbook to showcase your brand’s unique value proposition.

#2: Arthouse Co

Arthouse Co specializes in creating unmatched styles for home décor. Its tasteful product combinations deliver unbelievably unique looks. Here’s a look at how to create a lookbook in Shopify to boost your products:

Why do we love this brand lookbook example?

Arthouse Co gets it right by setting the stage for a unique look that’s easily replicated. Consequently, customers don’t need to go through hoops and ladders to recreate tasteful looks. Clicking on a product image reveals further details:

Customers can now click on “view product” to check out the product page and purchase. Above all, it’s important to make things easy for customers. Doing so will surely boost sales for your Shopify store.

#3: LulaFox

LulaFox is a cosmetics brand dedicated to providing products designed for a wide range of tastes. This brand uses lookbooks to get the most out of its brand’s unique value proposition. Here’s how you can create a lookbook online just like LulaFox:

Why do we love this brand lookbook example?

LulaFox gets it right because it offers a number of options for customers from all walks of life. As a result, customers can discover a look that suits their individual needs and wants. Knowing how to create a fashion look like LulaFox helps drive customer engagement.

Here’s what happens when customers click on a particular look:

Customers now get a look at the product details so they can make a final selection. Please remember that when you create a digital lookbook, you must strive to provide as many different options as possible.

#4: Lush Décor

Lush Décor is an upscale home décor brand focused on delivering singular designs. Customers can find a number of incredible design ideas to spice up their homes. Here’s how Lush Décor uses a lookbook online to get the most out of their product’s value proposition:

Why do we love this brand lookbook example?

Lush Décor gets it right by creating unique looks customers can easily replicate in their homes. Best of all, this brand uses a lookbook online to inspire customers. Here’s what happens when customers click on a product image:

Customers are taken to a product page that showcases the items in the lookbook. As you can see, using a lookbook online is a wonderful way of highlighting what your brand has to offer.

#5: New Edition Fashion

New Edition Fashion is a men’s clothing brand that delivers high-quality styles. This brand leverages the power of a digital lookbook layout to offer customers plenty of inspiration. Let’s take a look at how to create a fashion lookbook like New Edition Fashion:

Why do we love this brand lookbook example?

New Edition Fashion gets it right by creating a wide array of looks customers can easily choose. This brand leverages lookbook examples to take the guesswork out of choosing a killer outfit.

Here’s what happens when customers click on a product image:

Clicking on a product image displays the individual items that make up the look. Customers can choose the items they want to purchase to recreate the look in the product image. When your e-commerce site makes things easy for customers, sales conversions will surely get a kickstart.

Use PickyStory to Create a Lookbook for Your Store

There you have it! The lowdown on how to create a lookbook that can take your Shopify store to the next level.

So, what are you waiting for? Take the time to consider how to create a digital lookbook for your e-commerce site. You will find that using these killer tactics enables your Shopify store to increase conversions by enticing customers to get the most out of your brand’s unique value proposition.

By adding PickyStory to the mix, you have the tools you need to take your e-commerce site to the next level.

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Published on February 21, 2023
Topics: Shopify How-To

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Lookbook Guide: How to Create a Lookbook + Best Lookbook Examples

Table of Contents

What is a Lookbook?

What are the Advantages of a Lookbook?

Grow your sales with high-performing deals.

Does Your Store Need a Lookbook?

What Should a Lookbook Include?

How can I Create a Lookbook?

How can I Edit a Lookbook?

The 5 Best Brand Lookbook Examples

#1: Caskata

#2: Arthouse Co

#3: LulaFox

#4: Lush Décor

#5: New Edition Fashion

Use PickyStory to Create a Lookbook for Your Store

Grow your sales with high-performing deals.

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