An online store isn’t like a physical store. Customers can’t hold the product, try them on, or look at you while they pay. And with the rise of online stores has come an increase in fraudulent activities. Hence, if your potential customers don’t trust you, they’ll abandon their carts.
About 18% of shoppers will abandon their cart if they don’t trust the site with their credit card information. To solve this problem, leverage social proof.
Showing social proof on your store will not only increase sales. It will also develop trust. So make sure you use photo reviews – photos taken by real shoppers.
Also, customers are aware that data theft exists. So you need to convince shoppers to buy from you by showing how you protect their data and identities.
Applying for and displaying recognized credentials is another fantastic method to inspire trust. This includes using a good antivirus application, SSL certificates, and getting verified by credit and debit card companies.
Finally, explicitly state your refund and return policies. More than 50% of all online shoppers read these regulations before buying.