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Shopify Image Sizes: Tips for Optimizing your Product Images

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In this article, we are going to explore how the right Shopify image sizes can help you build a better e-commerce site. We’ll be discussing the best tips for optimizing your Shopify product images. Plus, we’ll talk about how you can create the kind of website that keeps customers coming back again and again.

Why are Shopify Image Sizes Important?

Undoubtedly, getting your e-commerce site perfect helps build an effective sales strategy. A carefully crafted e-commerce site generates sales which then generates revenue. A great Shopify store allows you to scale your brand consistently.

But the importance of Shopify sizes doesn’t stop there. Shopify image sizes are highly important because they allow you to offer the best overall shopping experience. So, let’s look at three key reasons why Shopify product image sizes are crucial for your online store’s success:

1. Boosts UX. Customers are far more likely to purchase items with crisp and clean images that they can zoom or roll over. 

2. Loading times. Using the best size for Shopify product images allows your customers to load product pages quickly. As a result, your sales will also get a shot in the arm.

3. Helps SEO. Slow loading times can hurt your UX, which, in turn, affects your SEO. 

As you can see, the underlying factor is UX. You put your e-commerce site front and center when you deliver the best quality UX. You hurt your site significantly when you fail to deliver a great UX. 

So, it’s always a good rule of thumb to use the best size for Shopify product images. Your customers’ experience will keep them coming back.

shopify image size optimization
Source: try.pickystory.com

Does Shopify Re-Size Images?

In short, yes. Shopify resizes images particularly to fit smaller screens. Nevertheless, some images may need manual editing. Please bear in mind that mobile and desktop screens vary. As a result, your UX may vary depending on the screen. 

How so?

Mobile devices may have a horizontal orientation, whereas desktop screens may have a square or vertical one. As such, rectangular images may not display properly on one screen format or the other. You must, therefore, ensure that your images are square. In doing so, you ensure your images fit properly across various screen sizes. 

Also, please remember that Shopify does some light cropping depending on the image’s size. Shopify has a maximum size of 4,000 x 4,000 pixels. Anything bigger than that may become blurry when automatically cropped. 

A good rule of thumb is to keep your images within recommended Shopify product image sizes. Then, testing out your product pages helps you visualize what your customers see when they visit your e-commerce site.

What are the Recommended Shopify Image Sizes?

Please bear in mind there are recommended Shopify image sizes to ensure the best shopping experience. So, let’s closely examine the right Shopify product image sizes.

Recommended sizes for Shopify collection images

Shopify collections image sizes help your users visualize product images perfectly. The recommended size for Shopify collection images is 1024 by 1024 pixels. Please note this square image size provides the best overall image quality. 

Although you can use Shopify collection images up to 2048 by 2048 pixels, it’s best to keep your Shopify image sizes lighter to ensure faster loading times for your collection pages.

shopify collection image sizes

Recommended sizes for Shopify slideshow images

When it comes to Shopify slideshow image sizes, it’s best to ensure they have a rectangular fit. Specifically, Shopify slideshow image sizes work best at 1200 to 2000 pixels in width and 400 to 600 pixels in height. 

There are a couple of things to keep in mind:

It’s crucial to remember that images may display differently from desktop to mobile. So, it’s a good rule of thumb to keep products centered while allowing some room around the edges in case of automatic resizing or cropping.

Grow your sales with high-performing deals.

Recommended sizes for Shopify product images

Ideally, the best Shopify product image size is a square 2048 by 2048 pixels. This Shopify product image size allows you to optimize your images in terms of image and file size, zoom, and picture quality. Additionally, this recommended Shopify product size ensures that images display on your product pages properly on desktop and mobile devices.

Please bear in mind you can upload images as small as 800 by 800 pixels. However, this size may affect zoom ability. Also, anything larger than 4472 by 4472 pixels will get cropped automatically. Automatic cropping may affect the image. So, it’s best to keep this situation in mind.

shopify banner size

Recommended sizes for Shopify banner images

When it comes to Shopify product banner image sizes, there are a couple of things to keep in mind:

Recommended sizes for Shopify logo images

The maximum Shopify logo size is 450 by 250 pixels. This Shopify logo size allows your images to display well, regardless of screen size. However, please bear in mind the recommended Shopify logo size would be a square one, roughly 200 by 200 pixels. 

A square logo size will work perfectly with practically every Shopify theme. So, you can ensure your logo will display appropriately regardless of theme, screen, or device.

What is the Best Shopify Image Format?

Ah, the million-dollar question!

There are four main image formats you can use in your Shopify store. They all bring different elements to the table. So, it’s best to consider their pros and cons before settling on a single one. If possible, using a combination of Shopify image formats can help you get the best all-around display quality.


This file format works very well with photographs and screenshots. It’s the most commonly used image file format. It’s great because it provides great picture quality at a reasonable file size. 

Please remember that Shopify recommends files that weigh less than 20 MB. If larger, Shopify will automatically resize your files. On the whole, JPG or JPEG images offer the best overall quality proposition.


PNG files work well with logos, graphics, and transparent images. It’s a common file format used for Shopify. It works well specifically for logos and graphics. This format also retains good image quality when resized. 

As a result, designers love PNG files because they have much more leeway to work with them. Please remember that compressing large PNG files may lead to a quality loss.


GIF is the best file format for moving images. This file format works very well for animations. However, please bear in mind that compressing GIFs will cause a significant reduction in picture quality.


TIFF files are great for high-resolution images and commercial prints. TIFFs don’t suffer significant quality loss when compressed. This feature makes TIFFs a good idea for resizing and cropping. TIFFs can get quite heavy. So, it’s best to convert TIFFs into JPEGs to meet Shopify’s file size requirements.

Overall, JPGs or JPEGs offer the best overall image quality proposition. Please keep this consideration in mind if you’re looking to save time and effort. If you want to go with a combination of file formats, each file format offers a significant upside.

Shopify Image Optimization for Mobile

When it comes to Shopify image optimization for mobile, the key is to focus on responsive images. In other words, you want to ensure your images look great on both desktop and mobile versions. So, here are some key considerations for Shopify image optimization for mobile:

A good rule of thumb is to allow your Shopify theme to automatically generate dimensions when switching from desktop to mobile and back. This explains why keeping your image sizes within the recommended limits is important.

On the whole, maintaining responsiveness is crucial to helping your Shopify store’s SEO ranking. The overall loading speed impacts the ranking. So, please keep this factor in mind as you build your Shopify store.

shopify product image sizes

How can you use Lifestyle Images to Sell More with PickyStory?

Lifestyle images are a really important part of your online store. You can almost think of these as mannequins, because they give your customer an idea of how your products look, work, and pair together in real life. With PickyStory, you can use your lifestyle images to create beautiful, inspiring, shoppable galleries like this one: 

best size for shopify product images
Source: caskata.com

Caskata is a home décor brand that knows how to rock PickyStory’s “shop the look” feature.

What is “shop the look?”

“Shop the look” means you can create specific product combinations that customers can purchase to create a “look” or an outfit. In essence, you can create image collections to showcase the various product combinations available. When the customer chooses a look they love, this is what happens: 

shopify image sizes
Source: caskata.com

The customer can see all of the individual products included in the look, and can easily add them to the cart from one page. With optimized images, your “shop the look” features can take your Shopify store to the next level. 

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