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Shopify Image Sizes: Tips for Optimizing your Product Images

  • 5 minutes
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In this article, we are going to explore how the right Shopify image sizes can help you build a better e-commerce site. We’ll be discussing the best tips for optimizing your Shopify product images. Plus, we’ll talk about how you can create the kind of website that keeps customers coming back again and again.

Why are Shopify Image Sizes Important?

Undoubtedly, getting your e-commerce site perfect helps build an effective sales strategy. A carefully crafted e-commerce site generates sales which then generates revenue. A great Shopify store allows you to scale your brand consistently.

But the importance of Shopify sizes doesn’t stop there. Shopify image sizes are highly important because they allow you to offer the best overall shopping experience. So, let’s look at three key reasons why Shopify product image sizes are crucial for your online store’s success:

1. Boosts UX. Customers are far more likely to purchase items with crisp and clean images that they can zoom or roll over. 

2. Loading times. Using the best size for Shopify product images allows your customers to load product pages quickly. As a result, your sales will also get a shot in the arm.

3. Helps SEO. Slow loading times can hurt your UX, which, in turn, affects your SEO. 

As you can see, the underlying factor is UX. You put your e-commerce site front and center when you deliver the best quality UX. You hurt your site significantly when you fail to deliver a great UX. 

So, it’s always a good rule of thumb to use the best size for Shopify product images. Your customers’ experience will keep them coming back.

shopify image size optimization
Source: try.pickystory.com

Does Shopify Re-Size Images?

In short, yes. Shopify resizes images particularly to fit smaller screens. Nevertheless, some images may need manual editing. Please bear in mind that mobile and desktop screens vary. As a result, your UX may vary depending on the screen. 

How so?

Mobile devices may have a horizontal orientation, whereas desktop screens may have a square or vertical one. As such, rectangular images may not display properly on one screen format or the other. You must, therefore, ensure that your images are square. In doing so, you ensure your images fit properly across various screen sizes. 

Also, please remember that Shopify does some light cropping depending on the image’s size. Shopify has a maximum size of 4,000 x 4,000 pixels. Anything bigger than that may become blurry when automatically cropped. 

A good rule of thumb is to keep your images within recommended Shopify product image sizes. Then, testing out your product pages helps you visualize what your customers see when they visit your e-commerce site.

What are the Recommended Shopify Image Sizes?

Please bear in mind there are recommended Shopify image sizes to ensure the best shopping experience. So, let’s closely examine the right Shopify product image sizes.

Recommended sizes for Shopify collection images

Shopify collections image sizes help your users visualize product images perfectly. The recommended size for Shopify collection images is 1024 by 1024 pixels. Please note this square image size provides the best overall image quality. 

Although you can use Shopify collection images up to 2048 by 2048 pixels, it’s best to keep your Shopify image sizes lighter to ensure faster loading times for your collection pages.

shopify collection image sizes

Recommended sizes for Shopify slideshow images

When it comes to Shopify slideshow image sizes, it’s best to ensure they have a rectangular fit. Specifically, Shopify slideshow image sizes work best at 1200 to 2000 pixels in width and 400 to 600 pixels in height. 

There are a couple of things to keep in mind:

  • Center your images as display may differ on mobile vs desktop
  • Cropping may occur when switching from desktop to mobile devices

It’s crucial to remember that images may display differently from desktop to mobile. So, it’s a good rule of thumb to keep products centered while allowing some room around the edges in case of automatic resizing or cropping.

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Recommended sizes for Shopify product images

Ideally, the best Shopify product image size is a square 2048 by 2048 pixels. This Shopify product image size allows you to optimize your images in terms of image and file size, zoom, and picture quality. Additionally, this recommended Shopify product size ensures that images display on your product pages properly on desktop and mobile devices.

Please bear in mind you can upload images as small as 800 by 800 pixels. However, this size may affect zoom ability. Also, anything larger than 4472 by 4472 pixels will get cropped automatically. Automatic cropping may affect the image. So, it’s best to keep this situation in mind.

shopify banner size

Recommended sizes for Shopify banner images

When it comes to Shopify product banner image sizes, there are a couple of things to keep in mind:

  • The best Shopify banner size is 1800 by 1000 pixels (rectangular)
  • Center your images as cropping may occur
  • Anything bigger than 1800 by 1000 pixels may not display clearly
  • Anything smaller than 1800 by 1000 may not look good on larger screens

Recommended sizes for Shopify logo images

The maximum Shopify logo size is 450 by 250 pixels. This Shopify logo size allows your images to display well, regardless of screen size. However, please bear in mind the recommended Shopify logo size would be a square one, roughly 200 by 200 pixels. 

A square logo size will work perfectly with practically every Shopify theme. So, you can ensure your logo will display appropriately regardless of theme, screen, or device.

What is the Best Shopify Image Format?

Ah, the million-dollar question!

There are four main image formats you can use in your Shopify store. They all bring different elements to the table. So, it’s best to consider their pros and cons before settling on a single one. If possible, using a combination of Shopify image formats can help you get the best all-around display quality.

JPG or JPEG

This file format works very well with photographs and screenshots. It’s the most commonly used image file format. It’s great because it provides great picture quality at a reasonable file size. 

Please remember that Shopify recommends files that weigh less than 20 MB. If larger, Shopify will automatically resize your files. On the whole, JPG or JPEG images offer the best overall quality proposition.

PNG

PNG files work well with logos, graphics, and transparent images. It’s a common file format used for Shopify. It works well specifically for logos and graphics. This format also retains good image quality when resized. 

As a result, designers love PNG files because they have much more leeway to work with them. Please remember that compressing large PNG files may lead to a quality loss.

GIF

GIF is the best file format for moving images. This file format works very well for animations. However, please bear in mind that compressing GIFs will cause a significant reduction in picture quality.

TIFF

TIFF files are great for high-resolution images and commercial prints. TIFFs don’t suffer significant quality loss when compressed. This feature makes TIFFs a good idea for resizing and cropping. TIFFs can get quite heavy. So, it’s best to convert TIFFs into JPEGs to meet Shopify’s file size requirements.

Overall, JPGs or JPEGs offer the best overall image quality proposition. Please keep this consideration in mind if you’re looking to save time and effort. If you want to go with a combination of file formats, each file format offers a significant upside.

Shopify Image Optimization for Mobile

When it comes to Shopify image optimization for mobile, the key is to focus on responsive images. In other words, you want to ensure your images look great on both desktop and mobile versions. So, here are some key considerations for Shopify image optimization for mobile:

  • Images should be less than 20 MB (or 20 megapixels) at 72 dpi
  • Resolution should be 640 by 320 pixels
  • Maintain the original image dimensions to avoid distortion
  • JPGs are optimized at around 29 KB, and PNG at about 16 KB

A good rule of thumb is to allow your Shopify theme to automatically generate dimensions when switching from desktop to mobile and back. This explains why keeping your image sizes within the recommended limits is important.

On the whole, maintaining responsiveness is crucial to helping your Shopify store’s SEO ranking. The overall loading speed impacts the ranking. So, please keep this factor in mind as you build your Shopify store.

shopify product image sizes

How can you use Lifestyle Images to Sell More with PickyStory?

Lifestyle images are a really important part of your online store. You can almost think of these as mannequins, because they give your customer an idea of how your products look, work, and pair together in real life. With PickyStory, you can use your lifestyle images to create beautiful, inspiring, shoppable galleries like this one: 

best size for shopify product images
Source: caskata.com

Caskata is a home décor brand that knows how to rock PickyStory’s “shop the look” feature.

What is “shop the look?”

“Shop the look” means you can create specific product combinations that customers can purchase to create a “look” or an outfit. In essence, you can create image collections to showcase the various product combinations available. When the customer chooses a look they love, this is what happens: 

shopify image sizes
Source: caskata.com

The customer can see all of the individual products included in the look, and can easily add them to the cart from one page. With optimized images, your “shop the look” features can take your Shopify store to the next level. 

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  • Topics: Shopify How-To

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Why are brands using it?

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Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

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  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

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Why are brands using it?

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Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

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Why are brands using it?

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www.andperformance.com

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Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

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  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
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Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

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Why are brands using it?

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Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

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Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

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Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
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How Wisdom Foods uses Build Your Own Bundle

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

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www.dineamic.com.au

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

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www.linefurniture.se

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Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Sobel Home uses Complete the Bundle

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www.sobelathome.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

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www.bybenson.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How By Benson uses Build Your Own Bundle

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www.bybenson.com

Create Build Your Own Bundle

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

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Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

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Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

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Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

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Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

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