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Best Shopify stores for clothing: With more and more clothing stores moving to e-commerce, fashion has become the largest e-commerce market and shows no signs of slowing down. Estimated at $525 billion in 2019, the e-commerce fashion market is expected to grow an additional 11% per year and reach a total market size of $1003 billion (yes, you read that right) by 2025.
Given that growth, it makes sense for even small fashion stores to jump on the e-commerce train and not get left behind. But at the same time, what exactly is Shopify and how do you make your e-commerce fashion store successful when there are already so many others out there? One way is to explore some of the best Shopify stores for clothing and look at what makes them so successful. If you’re wondering where to start, we’ve put together a list of nine of the best Shopify stores for clothing – check these out for inspiration!
Becoming one of the best Shopify clothing stores involves a lot of research, planning, and hard work. Here are three factors and fashion trends you need to consider that will help you to create one of the best Shopify fashion stores:
In such a congested market, one of the most effective ways to become one of the best Shopify apparel stores is to create an eye-catching online boutique that will engage your customers instantly. Make sure your homepage features beautiful images, and use the highest resolution pictures you possibly can for product images – this will make your store look extra-professional and let your customers see every product detail when they use the zoom feature.
The Shopify app store is an essential place to spend some time if you’re hoping to become one of the best Shopify stores for clothing. There really is an app for everything – whether you’re hoping to streamline your shipping process, crunch the numbers on your sales data, or offer in-store pick-up for local customers. The Shopify app store also features upselling apps, which feature in all the best Shopify fashion stores. Use upselling apps (like PickyStory) to boost revenue from each sale by bundling products and offering your customers attractive discounts when purchasing multiple products.
Shopify makes it easy for you to create a professional e-commerce store, but it doesn’t offer a lot of help in advertising and marketing your store. Make sure you develop a strong social media presence (and link your socials to your store of course), invest in email marketing, and grow your customer base.
Let’s take a look at some of the best Shopify fashion stores and what they’re doing right:
Judith & Charles is a highly successful, Canadian-based high-end fashion label for women. Their Shopify store features bold, eye-catching product images and has a simplistic, mobile-first design. What’s more, you can instantly feel the voice and image of their brand as soon as you hit the homepage. One of the things that has made Judith & Charles so successful (among other accolades, they received a 2017 Vetement Quebec award for outstanding contributions to the fashion industry) is their ability to generate more revenue from every store visit by using PickyStory – customers can browse products and then “complete the look” with a carefully tailored product bundle, allowing them to add a whole outfit to their cart in a few easy clicks.
Kerrits is an organic company that sprouted out of the United States’ Pacific Northwest. They specialize in beautiful, elegant equestrian apparel for women (and kids!), and their store is just as elegant as their brand. What really helps to make Kerrits one of the best Shopify stores for clothing is their Shop the Look feature. Thanks to PickyStory, customers browsing a pair of jodhpurs (or any item in the store) can then Shop the Look to find related items – this helps customers find exactly what they’re looking for and also boosts revenue from every store visit.
Sarah Haran is a handbag specialist that makes these shoulder accessories the focal point of any outfit. From the instant you visit their store, you can see how much they care about their customers. Thanks to PickyStory, they have created beautifully thought-out product bundles, each tailored specifically to a customer looking at a given product. Customers can customize the color and hardware of each item in the bundle, then add the whole thing to their cart at once – upselling has never been so easy!
Another of the best Shopify clothing stores is Love Luna – an Australian company making reusable and sustainable sanitary products for women. Love Luna does a great job of making their message heard – their Shopify store is youthful, classy, and easy to navigate.
They make it onto the list of best Shopify clothing stores partly for these features and partly due to their great deals. They utilize PickyStory to make upselling a breeze – customers are tempted with great discounts when they bundle products, resulting in increased AOV and happier customers!
Allbirds are revolutionizing sneakers – since when have shoes been made from trees, recycled bottles, and castor bean oil?! This New Zealand-based company has rapidly built a worldwide reputation for their sustainable footwear with a low carbon “footprint.” Their Shopify store is easy to navigate and, like their shoes, features a refreshingly simple design. Their rapid rise to fame is what makes Allbirds one of the best Shopify apparel stores.
What started out as bold leggings has grown into so much more. BlackMilk Clothing offers fashion-forward dresses, pants, tops, and more. Their clothes are so beautiful that you just want to take your time browsing, and they’ve done a great job of creating a Shopify store that’s as close to an in-store shopping experience as possible. Although you can’t feel the fabric run through your fingers, you can browse their beautiful lookbooks for inspiration.
While their clothing might be inspired by yesteryear, there’s nothing old-fashioned about Adored Vintage’s Shopify store. Their beautiful product images are zoomable, allowing you to focus on every beautiful detail of their unique garments. Their dropdown menu makes it easy for customers to find exactly what they’re looking for, and their huge product catalog is arranged cleverly for easy navigation.
It’s all in the name: For every purchase, Tentree plants ten trees and hopes to have planted a billion trees by 2030. Their Shopify store makes their message clear from the very beginning, and it’s just as easy to learn about their planting projects as it is to view their new arrivals.
Tentree is one of the best Shopify stores for apparel – their message is strong, their branding is on point, and who doesn’t love a pair of comfy sweatpants that make you feel like you’re changing the world?!
Not all of the best Shopify stores for fashion could make it onto our list – but the final entry is well deserved. Goodfair is fashion with a difference, the difference being that you don’t actually get to choose the exact items you receive. Goodfair creates variety packs – you choose your style and size, and they handpick pre-loved clothing to suit. Of course, this means their Shopify store doesn’t feature exact product images or descriptions – but you can see from their success that it hasn’t held them back.
Hopefully, exploring the best Shopify stores for apparel listed above has inspired you to do everything possible to create one of the best Shopify stores for clothing. With carefully thought-out design and images, clever marketing, and helpful upselling apps like PickyStory, your products will be flying off the shelves in no time. Good luck!
Find recommended apps on the PickyStory blog.
PickyStory helps e-commerce merchants to collect hidden revenue by selling products together. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and Coupons.
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