But how exactly does a blog drive traffic to your site?
The most obvious answer is SEO. By including specific keywords in your blog posts, search engines such as Google will find your site. When search engines find your site, customers will see your store. For instance, a watch retailer starts a blog about watches. In particular, there is a blog post titled “The Best Watch on the Market.”
What is the point of the blog post?
Firstly, it provides customers with information about the best watch on the market. It intends to provide information so customers can make a decision on watches to buy. Secondly, the keywords “best watch” and “market” aim to place the blog on search engines. Once users find the blog, they can click on links to take them to the e-commerce site.
Sounds pretty straightforward, right?
On the surface, it is. However, a successful blogging strategy requires your shop to deliver value consistently. The last thing users want is a mindless marketing copy or useless mumbo-jumbo. The more value your blog can deliver, the more your customers will engage with your brand. Soon enough, your customers will come to trust your brand.
Please don’t forget one of the most important lessons in marketing. Your blog should be part of your overall brand positioning strategy. In other words, you must strive to maintain your brand in your customers’ minds at all times. You can achieve this by consistently delivering valuable information. A well-crafted blog will become another powerful weapon in your e-commerce arsenal.