E-commerce bundles: Encouraging your customers to spend more is a struggle that every e-commerce merchant knows only too well. While squeezing extra dollars out of your customers is never easy, there are definitely some tips and tricks you can employ that will help you to increase average order value (AOV) and revenue.
One such tool is product bundles. By creating and displaying e-commerce bundles throughout your Shopify store, you can encourage your customers to add extra products, and give yourself the best possible chance of success. Let’s take a look at what e-commerce bundles are, how to set them up in your store, and how to make sure they’re performing for you.
Basically, e-commerce bundles are groups of products that you are either selling as one product, or offering as additional add-ons to an existing product. Bundles can take the form of related or recommended products, frequently bought together products, or other groups of products that make sense to be sold as a cluster. By displaying your products in this way, you are (at minimum) encouraging your customer to browse and explore more products, and (ideally) making it easy for them to add extra products to their cart.
Almost any merchant can benefit from adding bundles to their Shopify store. Even if your store is only comprised of one single product, you can offer an upsell e-commerce bundle that’s a 3-pack or a 6-pack of this product, to encourage your customers to spend more.
Fashion merchants can certainly benefit from e-commerce bundles, by displaying whole looks or outfits on the product pages of their existing products. Those selling gifts or homewares can create e-commerce bundles and sell them as a gift pack or box, while beauty retailers may like to create a mix-and-match bundle where customers can choose their own colors and shades of specific products.
Regardless of your industry, there’s an e-commerce bundle for you – it’s just a matter of finding the right type of deal to display in your specific store.
One of the most successful examples of e-commerce bundles is Amazon’s “Frequently Bought Together” type of bundle that displays relevant additional products on the page, based on what a customer is browsing. In fact, Amazon attributes up to 35% of its revenue to these types of deals – a hefty chunk indeed.
While the primary benefit of Shopify product bundles is to increase your AOV and revenue, there are some other benefits that shouldn’t be ignored or overlooked. A fashion merchant can tailor bundles (such as a matching dress, shoes, and belt) to inspire customers who may be wondering whether (or how) they would wear a certain product.
Well-thought-out bundles can also improve your customers’ shopping experience by making it easier for them to find the products they are most interested in. This helps to improve brand loyalty and makes it less likely that your customers will turn to a competitor.
With the right tools, e-commerce bundles can be added to your store in a matter of minutes. PickyStory offers a diverse range of product deals that can be live on your site in just a few easy clicks. All you need to do is install the PickyStory app, choose which deal type(s) you want to use, add your products, set discount rules, and drag and drop deals to the appropriate pages.
Although it’s easy to set up e-commerce bundles with PickyStory, it’s also important to think strategically about your bundles and make sure you’re following the best practices when it comes to creating and displaying your upselling and cross-selling deals. Let’s take a look at some tips and tricks that will help your bundles pull in extra revenue.
Let’s face it, there’s no point setting up your e-commerce bundles if they’re not going to convert or improve your bottom line. To make sure you’re making the most of your bundles, think about these tips and apply them to your e-commerce store.
It’s extremely important to consider which pages you want to display your bundles on. If you’re offering related products as a cross-sell, this is extremely effective when displayed on your existing product pages. If you’re creating an e-commerce bundle and selling it as a single product, you can enhance visibility by adding it to a collection.
Once you’ve decided on the page(s) for your bundles, the specific location on the page is also something you need to consider carefully. You want to make sure that your bundle is high enough up the page that you’re not relying on your customers to scroll excessively to find it. Also, make sure you’re checking how your deals are being displayed on smaller screens and mobile devices.
Pop-ups are an effective, eye-catching way of displaying extra products to your customers. While pop-ups can be a bit too much (or sometimes downright annoying) when used excessively, a tailored pop-up that offers valuable information for your customer is a welcome addition to your store.
With PickyStory, you can create an e-commerce bundle pop-up that is triggered when your customer adds one of the products to their cart. In addition, you can also create a bundle that’s displayed as a pop-up on the cart page itself, when your customer has one of the products in their cart.
Let’s face it – a customer who is looking at men’s shirts probably isn’t interested in a pair of women’s sandals. Your e-commerce bundles won’t convert effectively if you don’t carefully consider the products you bundle together.
If you’re not sure which products would be most effectively bundled, try a few different combinations and track your sales to see which ones are performing best. You can also review your existing sales data to look for patterns of products that are commonly purchased together, and create your bundles based on this information.
It’s possible to create e-commerce bundles and still successfully sell them without a discount. However, even a small discount can help encourage your customers to click that elusive “add to cart” button. If you’re looking to sell in volume, add tiered discounts that increase as your customer spends more. Remember that the cost of acquiring a new customer is high, and it’s significantly more affordable to sell slightly discounted products to an existing customer instead.
Adding bundles to your Shopify store is a highly effective yet also extremely simple method of increasing your e-commerce revenue. With PickyStory, bundles can be added to your site in a matter of minutes, and easily customized to suit your brand. The best part is, you don’t need any coding knowledge – everything is done with clicks and drag + drop functionality.
Install the PickyStory app to get started with product bundles, and you’ll quickly see just how effective these simple deals can be.
If you’re looking for more Shopify tips and tricks, check out the PickyStory blog.
Good Luck!
PickyStory is an e-commerce sales automation platform. It enables brands to build, manage, and automate sales campaigns to grow sales faster. PickyStory offers a variety of deals like Bundle Products, Combo Products, Bundle Builder, Kits, Looks, and coupons.
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