[New feature] Spend X Get Y – now with tiered rewards! ⭐️

4 Surefire Tactics to Increase Your AOV on Shopify in 2023

Increase Shopify AOV (average order value): It’s the goal of pretty much every e-commerce merchant. Given that bringing new customers to your store is an expensive undertaking (in fact, it can be five times more expensive than selling to an existing customer), making the most of the customers you do have is a great way to boost your bottom line. 

So, how do you get each shopper to spend more in your store? Luckily, it’s not impossible to increase your AOV. In fact, it can be quite simple to boost those numbers. Let’s take a look at four easy-to-implement tactics that can have a real impact on your Shopify AOV.

What is average order value?

Average Order Value (AOV) is a metric that helps merchants analyze their consumers’ buying habits. It refers to the average monetary value of each order your store generates. The average order value for an online store is calculated by dividing total revenue by total orders.

Formula:

AOV = Total revenue / Total number of orders.

For instance, if your sales for April were $50,000 from a total of 1000 orders: $50,000 / 1000 = $50.00.

The AOV for April is, therefore, $50.00. Although the metric is often calculated monthly, you can also calculate it daily or weekly. Daily calculations can help compute AOVs for specific shopping sale events like Black Friday or Cyber Monday.

What’s more, you can track AOV via Google Analytics by setting up e-commerce tracking in your Google Analytics account. Once you do that, go to Conversions, click on e-commerce, and then Overview.

You’ll see many key statistics here. On Transactions, for example, you’ll see the AOV. 

For Shopify stores, it is a lot easier. Simply go to the Analytics section to see many key sales metrics, including your AOV.

Increase AOV Shopify
Find your AOV on your Shopify dashboard

What are the benefits of increasing your average order value on Shopify?

Your AOV helps you understand your customer behavior. Hence, to determine how to increase AOV on Shopify, you need to know your AOV and what products your customers buy frequently. 

Those metrics will help you determine the best way to increase it in a way that makes sense for shoppers. Some of the benefits of increasing your Shopify AOV are as follow:

#1 It’s cheaper to sell to existing customers

Customer acquisition costs can be quite expensive, especially if you are investing in CPC campaigns or other paid advertising. Given that it can be expensive to acquire new customers, it’s much more affordable to generate more revenue from the ones you already have. 

This way, you can grow your revenue figures and let new customers find you over time – you don’t need to spend large amounts upfront on paid advertising to generate sales. 

#2 It boosts sales and profits

This one is pretty obvious. Revenue and profit increase as your average order value rises. The more you earn on an order, the more your store makes. Plus, if you are paying transaction fees for each order, a higher average order value can bring in more overall profit than three small transactions. 

Grow your sales with high-performing deals.

#3 You can sell more of your stock

One of the most effective tactics to increase your Shopify AOV (we’ll discuss this in more detail below) is to offer your customers more products. If each customer just adds one more product to their order, you will increase your AOV and also move more stock. 

You can focus these efforts on offering products you’re looking to boost sales for. Maybe there’s a slow seller you want to push, or a consumable that’s getting closer to its expiration date. 

Four actions to increase your Shopify AOV (Hint: PickyStory can help!)

Knowing how to calculate your average order value is one thing, but knowing how to increase it is another. Increasing AOV is a huge concern for online retailers, but luckily, there are many ways to do so.

#1 Bundle your products and sell as one item

Bundling products can increase AOV by encouraging customers to buy more than they intended. For example, instead of giving discounts on individual products, you can bundle products and sell them at a lower price to increase your Shopify AOV. 

Pair of Thieves offers packs of shirts as a bundle product, with a slight discount to sweeten the deal for customers. Those who were going to purchase a shirt may consider buying a pack instead, even if it’s a larger purchase than they originally intended. 

pairofthieves.com uses PickyStory combo products to sell product packs

This deal can be set up using PickyStory’s Combo Products, which essentially let you sell a bundle as a single product (on its own product page) in your store. You can add a Combo Product to your collections, so your customers see packs of products alongside single products when they are browsing. 

#2 Increase Shopify AOV with cross-sell and upsell offers on your product pages

Cross-selling and upselling are great ways to increase your Shopify AOV. Cross-selling involves encouraging your customers to add a similar, related product to a purchase. For example, a pair of socks to a purchase of a pair of shoes. 

Increase AOV Shopify
zenbivy.com offers bundles of related products on their product pages

Upselling, on the other hand, involves selling an upgraded or otherwise more expensive version of a product, or a greater quantity of a product, to a customer. An example of upselling would be to encourage a customer to purchase a three-pack of shirts rather than a single shirt, or to add a warranty to the purchase of a new laptop.

dipalready.com makes it almost too easy to buy 2-packs of products

While cross-selling and upselling can be extremely effective when it comes to increasing your AOV, you need to be smart about it. Make sure that the products you recommend to your customers align with what they need and reflect the products they are already browsing. For example, offering socks to a customer purchasing shoes makes sense. Offering a briefcase to a customer purchasing a swimsuit might not make sense. 

Understanding your consumers’ preferences and why they buy certain products can be helpful. Unfortunately, we can’t give general principles or advice that will work for every e-commerce store. Instead, you must perform your research and adjust your offers based on your customer’s buying habits – start by analyzing your existing sales data for patterns of products commonly purchased together. 

#3 Use live support to boost sales

Giving shoppers the option to contact you quickly can also help increase sales and revenue. Live chats are a great way to not only assist customers but also upsell. Apps like ChatFuel, Tawk, and Crisp allow customers to communicate with you in real-time. Indeed, there are a lot of apps you can use that increase your AOV. 

The use of a click-to-call widget is taking live chat to the next level. EasyCall is a Shopify app that allows customers to call you by clicking on “call to call.” You can improve your AOV a lot more if customers can speak with you in real-time.

#4 Show personalized product suggestions

A Salesforce study found that prospects who click on a recommendation have an AOV that’s 26% higher. Remember that your visitors aren’t just looking to buy products alone. They want a seamless shopping experience centered on their interests. 

One of the best ways to deliver that is to offer shoppers personalized product recommendations based on their browsing behavior. Whether it’s a first-time shopper or a returning customer, their browsing behavior provides important clues that you can use to offer a unique shopping experience.

Amazon, for instance, designs home pages based on what people have searched for. If you spend time browsing laptop bags, it will automatically show you bags the next time you visit.

Product recommendations are all about providing a highly personalized shopping experience for each shopper. Instead of spending money to improve store traffic, use product recommendations to increase your Shopify AOV.

Increase your Shopify AOV and reap the rewards

Before implementing these tips, know what your target demographic wants to see and how it will affect their buying habits. Curating a carefully constructed and well-thought-out buyer journey can help you identify the key moments and pages in your store where you can offer deals to increase your Shopify AOV. 

Similarly, PickyStory has some amazing tools that are optimized for increasing your Shopify AOV. Whether you’re selling combo products or offering a unique cross-selling bundle on every product page, you are guaranteed to sell more to each customer with these tactics.

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

MOST POPULAR

Back to top
pickystory

Book a demo to learn more about PickyStory's e-commerce upsell platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing
e-commerce brands

vertical logos
Icon

Not enough sales?

Capture every drop of revenue with PickyStory's complete upsell platform.

See the MAGIC Live

PickyStory in action

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Zenbivy uses Frequently Bought Together

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

www.zenbivy.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Prodigy uses Build Your Own Bundle

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

www.prodigystore.eu

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Gravity Fitness uses Bundle as Product

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

www.gravity.fitness

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Petliking.com uses Complete the Bundle

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

www.petliking.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Doodle Couture uses Bundle as Product

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

www.doodlecouture.com

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How A&D Performance uses Complete the Bundle

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

www.andperformance.com

Create Complete the Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Koala Babycare uses Bundle as Product

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

www.koalababycare.com

Create Bundle as product

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Jose Pizarro uses Spend X Get Y

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

www.josepizarro.com

Create Spend X Get Y

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Agrestis uses Complete the Bundle

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

www.stagrestis.com

Create Complete the Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Wisdom Foods uses Build Your Own Bundle

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

www.wisdomfoods.com.au

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Dineamic uses Bundle as Product

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

www.dineamic.com.au

Create Bundle as product

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Line Furniture uses Bundle as Product

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

www.linefurniture.se

Create Bundle as product

Complete the Bundle

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

What is Complete the Bundle?

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

Why are brands using it?

How Sobel Home uses Complete the Bundle

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

www.sobelathome.com

Create Complete the Bundle

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How By Benson uses Frequently Bought Together

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

www.bybenson.com

Create Frequently Bought Together

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How By Benson uses Build Your Own Bundle

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

www.bybenson.com

Create Build Your Own Bundle

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Good Store uses Build Your Own Bundle

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

www.good.store

Create Build Your Own Bundle

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How Westman Atelier uses Bundle as Product

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

www.westman-atelier.com

Create Bundle as product

Frequently Bought Together

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

What is Frequently Bought Together?

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

Why are brands using it?

How Aim’n uses Frequently Bought Together

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

www.aimn.se

Create Frequently Bought Together

Bundle as Product

Combine multiple individual products into a bundle and sell them as a single unit

What is Bundle as Product?

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

Why are brands using it?

How BLANQI uses Bundle as Product

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

www.blanqi.com

Create Bundle as product

Build Your Own Bundle

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

What is Build Your Own Bundle?

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

Why are brands using it?

How Carly Jean uses Build Your Own Bundle

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

www.carlyjeanlosangeles.com

Create Build Your Own Bundle

Spend X Get Y

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

What is Spend X Get Y?

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

Why are brands using it?

How Proclamation Jewelry uses Spend X Get Y

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

www.proclamationjewelry.com

Create Spend X Get Y

pickystory

Get matched with the right partner. PickyStory will do all the work to connect you with one of our awesome partners.

Trusted by the fastest-growing
e-commerce brands

vertical logos
pickystory

Convert more visitors into buyers with PickyStory's e-commerce conversion platform

By entering your email, you agree to receive marketing emails from PickyStory.


Trusted by the fastest-growing e-commerce brands