A Shopify BOGO discount is a special promotion that retailers use to entice customers to purchase a product. BOGO is an acronym that stands for “Buy One, Get One.” So, BOGO discounts allow customers to purchase one product and get a second one (usually the same kind) free, or for a discount.
Also, you might consider BOGO deals where customers mix and match various items. For example, you could offer a free pair of sunglasses when a customer purchases two t-shirts. Alternatively, rather than offering a free product, you could offer a discount. For example, a customer might be eligible for 50% off a second pair of jeans when they purchase a first pair.
Other variations on Shopify BOGO discounts include “3 for 1” or “Buy 2, get 3.” You can play with the variations depending on your strategy. Please note that strategies such as a direct discount on individual items, free samples, or clearance items are different types of strategies – you will need to think about what works best for your store and customers.