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How to Market your Shopify Store: 5 Tips for Driving More Traffic Your Way

  • 5 minutes

How to market your Shopify store: You’ve finally set up your Shopify store, congrats! But even if it has a lot of great products, it isn’t enough. A stunning interface and fantastic merchandise won’t help you convert prospects into buyers. 

What you need is a good marketing plan to get new customers and keep them engaged. But make sure you choose strategies that suit your budget and are appropriate for your target audience.

Fortunately, some tools and methods can meet your needs. So let’s look at how to market your Shopify store and stand out among the 1.7 million stores online. In this article, we will discuss why it’s important to market your Shopify store and some tips to help you along the way.

Why it's essential to market your Shopify store

Shopify gives you all the tools you need to create an online store. however, bringing customers to your store won’t happen on its own. Shopify marketing involves converting visitors into buyers through digital marketing and promotional strategies. 

You can use these strategies as part of a bigger marketing plan to attract people to raise brand awareness, drive traffic to your website, and stimulate sales.

Also, learning how to market your Shopify store allows you to manage existing customer relationships, which increases your chances of retaining them. For great results, use different digital marketing techniques to attract and keep customers.

5 tips for marketing your Shopify store

With more than 1 million Shopify stores worldwide, your business needs to grow. So we’ve compiled helpful tips that can show you how to promote your Shopify store. These tips can help you reach more people and develop your store. Using the tips below will help your store grow enormously.

#1 Find free traffic

You can always utilize word-of-mouth marketing if you want to get free traffic, especially when your business is just starting out. Ask your friends and loved ones to spread the word about your online store. Ask them to post about your store on social media or recommend your products to their friends.

People may likely check out a store if it comes from someone they trust. Also, with a growing trend towards supporting small or independent businesses, new customers may be more inclined to visit your store rather than turn to a retail chain to find what they are looking for. 

Advantages of word of mouth traffic:

  • Your message can travel quickly among your audience, especially in the age of social channels
  • You can form a great relationship with your customers
  • It is incredibly scalable in the short run
  • It's more affordable (well, free!) than other forms of advertising

Disadvantages of word of mouth traffic:

  • You can’t depend solely on customers to spruik your business
  • You can't control what people say about your brand or products
  • It doesn’t contribute to building a brand identity

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#2 Offer discounts/giveaways for referrals

Incentives can make customers refer your business to their friends and family. Likewise, offering discounts on purchases attracts customers quickly. Discounts may just be the one thing that makes a business successful, from more sales to a better reputation. 

zenbivy.com offers rewards and discounts for joining their referral program

If you’re just getting started selling online, discounts and sales can be a great way to attract new customers. They are also a great incentive for encouraging your customers to refer others. For example, you can set up a coupon code and offer your customers a 20% discount when they refer a friend and that friend makes a purchase. It’s a great way to start growing your business!

Advantages of discounts/giveaways:

Disadvantages of discounts/giveaways:

  • Customers may develop the habit of "waiting" for sales
  • Discounts might change a customer's opinion of your online store

#3 Consider reaching out to influencers

Influencers are people with huge online followers on social media. They also have the power to “influence” their audience to buy products from specific brands or stores. Influencing is the best way to reach new people, promote your brand, and work with people who can develop great content that converts.

Collaborating with the right influencer may boost your store’s visibility and bring your products in front of new buyers. To get the most out of influencer marketing, ensure that your target influencer has a following that fits your needs and goals.

Advantages of influencer marketing:

  • Builds trust with their followers through genuine presentation and engagement
  • Wide reach as a result of tapping into an influencer's audience
  • Improves social engagement
  • Works for businesses of any size

Disadvantages of influencer marketing:

  • Getting the right influencer takes time and effort
  • Uncertain results - not always an effective strategy
  • Risk of fake engagement and followers

#4 How to market your Shopify store? With a blog!

Wondering how to get traffic to your Shopify store from Google? Creating great content for potential customers is an excellent way to drive traffic to your site and establish your brand as an expert in your niche. First, put yourself in the mind of your target audience – how do they talk about your products, and what do they frequently ask?

how to market your shopify store
prxperformance.com has a "home gym hacks" blog with engaging content

Take note of on-page content. On-page content includes descriptions, product titles, photos, and other content that you might have on your site. Make sure your content is clear, easy to understand, and answers your customer’s questions. 

A blog can not only help engage your customers with your products, it can also help give you authority. If you write in detail on a specific topic, your customers will start to trust your expertise and become more invested in your brand and products.

Advantages of a blog:

  • Easy and affordable to run
  • Allows you to display your expertise to gain trust with your audience
  • Enhances search engine ranking for your site overall
  • Connects with your market

Disadvantages of a blog:

  • The internet is big! Getting people to your blog may take a while
  • Blogs need to also be marketed
  • You need a steady stream of topic ideas

#5 Establish your best sources of traffic

Paid ads can help online stores drive traffic to their sites. But bear in mind that paid traffic costs money. If you don’t know what you’re doing, you could lose a lot of money. 

So, before spending on ads, determine where most of your traffic comes from. Is it from email marketing, direct traffic, SEO, social media, or referrals? After establishing that, you can then put in the necessary steps to create ads and reap the benefits.

Choosing one marketing channel, method, or campaign isn’t the ultimate strategy. Using multiple marketing strategies will result in the most growth. These techniques all work together to help you reach your marketing goals. So monitor your traffic, then tweak and change as you see results.

Add PickyStory to generate more revenue from each customer

Adding PickyStory to your Shopify store can help you generate more revenue from each customer. You can use PickyStory to customize your store’s offerings and display more products to each browsing visitor. 

Create bundles and product deals that encourage your customers to purchase sets of products, rather than individual items. This not only increases your average order value (AOV) and store revenue, it’s also a great tool for explaining to your customers how certain products pair and can be used together. 

how to market your shopify store

With PickyStory, deals can be set up in minutes with just a few clicks (no code required), and you can drag and drop them onto the pages in your store, such as your product pages, collections, dedicated pages, the cart, and almost anywhere else! 

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Knowing how to market your Shopify store matters

This article has shown you how to market your Shopify store to get more traffic. Applying these tips will boost organic search traffic and hopefully also your revenue. Once you’ve found the marketing channels and strategies that work best for your store, you can start focusing your attention on these areas and optimizing your traffic for sales. 

If you’re looking for more Shopify tips and recommendations, check out the PickyStory blog.

Good Luck!

Read more: Upsell On Shopify: How To Upsell, Best Practices, Examples (+Pro Tips)

Grow your sales with high-performing deals.

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  • Topics: Sales and Conversions

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