Paid ads can help online stores drive traffic to their sites. But bear in mind that paid traffic costs money. If you don’t know what you’re doing, you could lose a lot of money.Â
So, before spending on ads, determine where most of your traffic comes from. Is it from email marketing, direct traffic, SEO, social media, or referrals? After establishing that, you can then put in the necessary steps to create ads and reap the benefits.
Choosing one marketing channel, method, or campaign isn’t the ultimate strategy. Using multiple marketing strategies will result in the most growth. These techniques all work together to help you reach your marketing goals. So monitor your traffic, then tweak and change as you see results.