In essence, indexing means search engines can see your Shopify store. If your e-commerce site is not indexed, it means that search engines cannot find it. In some instances, your overall Shopify store may be indexed, but individual product pages are not.
That’s bad news for your products and sales!
Here’s what you can do to help your Shopify store’s indexing right away:
– Avoid duplicate content
– Submit a sitemap to Google’s search console
– Use the “noindex” function to remove low-value pages such as “contact us” or “about us”
A good rule of thumb is to emphasize creating unique product pages for your products. Doing so helps reduce duplicate content. Additionally, remember to include relevant keywords to facilitate finding your product pages.